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Monday, 19 August 2013

Say No to Forum Spamming




When you are speaking with children, repeating yourself may sometimes be the key to getting yourself heard and understood. But you’re not speaking to children when you’re posting the same message over and over in forums, are you? Since you’re not, isn’t it safe to conclude that such tactics won’t work? Worse, they can even backfire on you! Here are five good reasons to avoid spamming in forums.





It Annoys Moderators





Spamming is considered a blackhat SEO technique, and most, if not all, forum moderators do not tolerate it. Other forum members are sure to report you and when a moderator finally takes notice, you’ll certainly have your membership suspended if not revoked immediately and permanently.





There are several reasons why spamming will annoy moderators. Firstly, it’s their job to keep other members happy and what you’re doing is the opposite. You are, therefore, giving them extra trouble to deal with. Secondly, spamming consumes web space and web space costs money. Spamming also makes use of bandwidth, and that costs money, too. By spamming, you are forcing moderators to spend money on something they don’t consider acceptable.





It Irritates Other Members





Again, there are plenty reasons why forum members aren’t happy with your spamming. First of all, these people consider your messages a waste of time. By posting the same message over and over, you force them to spend precious seconds on just scrolling the window until they reach a message that you haven’t posted.





You also make back reading difficult for them. Instead of being able to read all the information they need from one page, you force them to load a new one just to get to the next important message.





Once members realize that you are knowingly practicing spamming, they won’t take your actions lying down. Besides reporting you to moderators, they can also submit your name to concerned agencies that are against unlawful and undesirable Internet marketing tactics. They can also spread the word about your not-so-nice marketing techniques and before you know it, you’ll be banned from every forum in the Internet.





It Doesn’t Work





Adults are different from children. They’re already smart and mature enough to understand a simple lesson at the first try. Repeating the same message over and over, as it is, is unnecessary.





Now, if you’re practicing spamming in hopes of convincing people to try out your product or service, you’re going about the wrong way, too. To convince a person, repetition is not needed. Instead, you need to give people different reasons to change their minds. The more reasons you give them, the greater chances you’ll have of convincing them to see things your way. But if you stubbornly sticking to one reason then you’ll achieve nothing.





Forum Marketing Strategies to Replace Spamming





You should be convinced by now of the utter futility of spamming in forums. Don’t wait till your online business collapse before you decide to change your ways. Use a different – not to mention legitimate – technique now and you won’t regret it.





To help you get started, consider providing valuable contribution that showcases your expertise. Choose questions that you can answer as an “expert”. Get to know other people in the forum and build relationships with them. Post your link in your profile page and signature. Last but not the least, use a cool username to get more attention!


Good Effect of Concise Sigs for Blogs




It is a fact that promoting one’s blog is not the easiest thing to do. Most specially nowadays that blogs can be found anywhere. You can find blogs just about anywhere! Blogs containing various topics and sometimes it serves to be a mini journal. But what’s the use of a blog if no one’s ever reading it? If no one visits your site to read all your entries whether they are informative or entertaining? So what do you do to promote your blog online? Is it really that complicated?





The answer is – it doesn’t have to be hard. Promoting one’s blog can be as easy as redesigning your email signature or sig to your advantage. To make it a promotional vehicle for your blog.





First thing you should remember is that the shorter the sig, the better. A sig doesn’t have to be a mile long. The human memory can only memorize as short as five words so keep in mind that you must never exceed that number of words. Also most importantly, never forget to include in your signature vital information regarding your blog. Information such as the name of your website, the name of your blog and other links that you think will help your blog achieve the maximum number of visits.





Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there. Here are some of the signatures that you can actually use. Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog.





Information such as the name of your website, the name of your blog and other links that you think will help your blog achieve the maximum number of visits should be present. Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there. Here are some of the signatures that you can actually use.





Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog. First thing you should remember is that the shorter the sig, the better. A sig doesn’t have to be a mile long. The human memory can only memorize as short as five words so keep in mind that you must never exceed that number of words. Also most importantly, never forget to include in your signature vital information regarding your blog.





Those are some of the signatures that you can actually use. Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog. Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there.





So now you know that concise sig can make a difference on your blog’s exposure. Keep this in mind and have a happy blogging experience.


Wanna Make Lots Of Money-An Online Affiliate Program Just Might Be Your Answer




The Internet is an amazing thing. Never before in history has making money been so easy. You have instant access to hundreds of thousands of people with just a couple clicks of a button. To be successful with your online affliate program, you MUST know how to market a website.





The first thing you should understand is that a website is an advertising tool. If used in combination with the various marketing ideas, you can make a hefty income in a relatively short amount of time. If you learn to properly use these pay per click search engines, it could mean thousands to your bottom line in just a couple weeks. Use them incorrectly, and you're out some cash quickly. Lucky for you, we will give you the inside scoop here.






Just like all of the other elements of your marketing plan, website promotion can cost money. Fortunately, what you pay for the exposure is still dimes on the dollar compared to traditional advertising, but it is an expense none the less.



Pay per click search engines are a great idea, although they can get quite expensive if you aren't careful.





The main benefit of using a PPC, is you are getting highly targeted visitors to your website and you only pay when someone visits your site by clicking on that link. Opt in newsletters are basically a service you offer on your website that lets people sign up to read about your valuable information.





If you have knowledge about a topic that others could benefit from, you may do well with having a newsletter on your website. The first step is to gather a list of email addresses...and not just any list either. You have to get permission from the email address owner. Let me say this loudly....we are talking first-hand permission here.





You can do that by offering a newsletter sign up form on your site, by giving away monthly goodies or by petitioning door to door. The key here is to re-kindle in them a burning interest in your website offering. You can offer some sort of Newsletter Specials, industry news, how-to advice etc.





Once you have your list, schedule your email program so it is consistent and relevant to the needs and interests of your audience. Devoted advocates spread the word to their friends, relatives and office chums. And it doesn't cost you a penny for all of this free advertising.


If you do your job well, your reading audience will not only re-order they will become advocates.





You can also make good money from your newsletter once you get a couple of thousand subscribers. It is only a small amount of money if you look at how greatly it is going to benefit you in the long run and offers things such as text for a popup window, the scripts that handle signing up new subscribers, letting people unsubscribe at any time, lets you send email to your subscribers and more.





Researching more about what all an affiliate program can do for you and for your financial growths is truly important, so dedication and remaining very determined is the key to your successful future.


Internet Marketing Made Easier Because Of A Reliable Affiliate Program




When you have an internet business you face the tough prospect of attracting visitors to your website without breaking the bank. Marketing on the internet is challenging and takes time to achieve results. There are ways to market for internet traffic and stay within a budget. Here we will outline how it can be done.


The most important task in internet marketing is search engine optimization and submission. Affiliate programs are what you need to become acquainted with if you are into internet marketing.





There are some quality directories and search engines where you can submit your website. By submitting your website to the quality directories, search engines will be able to find your website. Be careful to avoid services promise to submit your website to 75,000 search engines. They often submit your website in such a manner that may result in your website getting permanently banned from search engines.





An affiliate program is something that can be confusing when you first hear about it but after a little research and doing some extra work, you will quickly be on your way to finding yourself a fantastically beneficial job.





Only do business with services that submit your website to quality web directories and major search engines.


Optimizing your website for search engines is a very important step. To optimize you need to focus on keyword density positioning for the phrases and words for which you want to rank highly. To help the search engines interpret your pages you should also use good Meta tags.






You can optimize your website yourself or search at Google for an optimization consultant. Stay away from those experts charging $1,000 a month or more. They have only one goal and that is to get as much out of you as possible before you figure out they are not helping you. Stay with SEO consultants who charge a fee more reasonable.


Affiliate programs can make it possible for you to have a very wealthy future in store for you.





An affiliate program is the main reason that so many businesses have succeeded so tremendously over some time. There are so many things that can be learned from operating an affiliate program and if you can really take in everything that you can you are going to be much better off at the end of the day. This could be your time to shine and you could really earn yourself a substantial income as well, which most of us all really do want anyway.


Learn How An Affiliate Program Really Works, You Might Be Quite Surprised




Practice just a few of these proven marketing techniques to dramatically increase your online sales with Giblink or with any online business.


Write your own e-book, create your own e-book, or both. Offering a personalized e-book as a bonus item on your website is a great way to add value to your customers and gain their trust for the additional knowledge you provide them. An affiliate program could be just what you have been searching for now for so very long. Throughout this article make sure to take notes, you should find out some interesting facts that perhaps you were not yet aware of before today.





Create a members only access section on your website. Instead of charging for the exclusive service you can offer it as an added bonus to further encourage the customer to buy your products. Dedicate a section of your website for free classified ads. Then you could exchange banner ads with other affiliate websites in your product niche and continue to build financially rewarding partnerships. A rewarding career can be possible thanks to making a great choice by choosing an affiliate program.






Create a members only access section on your website. Instead of charging for the exclusive service you can offer it as an added bonus to further encourage the customer to buy your products.


Publish your e-zine only on your website. Provide it free of charge as long as your prospects can subscribe to receive it. This will really get your name and information out there for everyone interested and can set you up in the right position to do something wonderful with your life and career.





This will grow your email list, and it will keep you in regular contact with your customers which in turn will come back to you in more ways than one.


When you sell a product package you could also sell advertising space. You could sell banners, inserts, flyers, booklets, post cards, brochures, pamphlets, viral e-books, and online ads for digital products.





An affiliate program can provide you with the most profits and make your business much more of a success. For the longevity of your business you can be assured that because of having an affiliate program you are going to be just fine and your earnings are going to continue to increase over the years to come.





Go to your local library or just stay right where you are on your home computer and do more research about what all an affiliate program can do for you and for your business. It is important to focus on your career so that you can make the most out of it. By doing plenty of research online and elsewhere, you are going to have more of a chance at actually retaining all of the information you have gathered and get to doing something with it that will make you a substantial income before too long.


An Affiliate Program Can Teach You Much More About Being A Leader




Do not waste times on skeptics or none motivate people? The important role in order to success on affiliate program, you should give much learning and motivation to your leads. Write good motivation to them and building image continuously so that your leads will trust and follow your suggestions.





Communicate constantly, no matter what tries to get in your way during this occurrence! Keep in touch with every one who are in your team work regularly. People build list in order to become their teamwork through many ways, like buying leads, writing articles that relate to affiliate program, building double opt in and others breakthrough.





We say, the network failed, if your teamwork cannot duplicate your action. It causes, the network never improves any more. To avoid these problems, communicate constantly to them. Assist the persons in your teamwork; let them know that you offer support. Use many resources to learn.





To build good image in your team, you can learn from many resources so that you can describe affiliate program easily. Encourage your affiliates to do the same. People always use newsletter to communicate with their leads. Perhaps, you can mix few methods like meeting, phone calls, email, voice mail, faxes, and postcards.





Avoid promoting your business in any way that causes your prospect to say them selves " Oh no! See how this thing works, but I could never do that. Please give easy example so that easy to duplicate. You do not want to get a bad name for yourself after working so hard for so long now.





Regardless of whether you communicate in person, over the phone, or even using e-mail you need to be able to communicate with others well in order to be successful. If you cannot get your point across easily and effectively then you will not be very good as a leader. We recommend always working on this leadership skill no matter what.





Effective leadership skills also include the ability to make decisions on your own without permission all of the time. You must be willing to get out there and make a decision and stand behind it. Even if you made the wrong decision, you still took the chance to make that decision and that says something. You have time to improve your decision making skills later. Nevertheless, effective leadership skills demand that you be willing to take a risk at times.





Another effective leadership skill is the ability to develop your own emotional intelligence. If you cannot develop your own skills, then how can you possibly help your team develop theirs? It is simply impossible. Be willing to admit that you still have room to grow and your team will be more likely to work with you. One of the hardest parts about being a leader is admitting that you are not perfect and that you have room to improve as well.





An affiliate program can be so beneficial to you


Earn More Profits Because Of An Affiliate Program




Affiliate marketers start out sifting through the many affiliate programs and direct merchants to join in a bid to earn money online.


This can be quite a daunting task for the new affiliate. The questions arise, 'should I join affiliate programs?', or 'should I join direct merchants?', or 'should I do both?'.


Joining direct merchants can be time consuming. First of all, you have to search which merchants you would like to join and then complete individual applications to these merchants.





However, many direct merchants offer lifetime or recurring cookies, as well as commissions for sub affiliates, and 2nd tier commission payments. These affiliate commission structures can come in quite handy for an affiliate marketer.


Joining affiliate programs can be regarded as a good move in that you're able to join with the one program but join bulk merchants, promote products and merchants, and receive one big payment each month, if you've put in the hard work for it.






Affiliate lifetime commissions, or residual commissions, as they are also known, are usually received by subscriptions and memberships where you can rely on affiliate commissions being received as long as the member is subscribed to the particular service. Why earn affiliate commission from one customer for one products, when you can earn affiliate commission for a lifetime?





There's just really no comparison whatsoever, there is no doubt about that people.


Other affiliate merchants offer lifetime cookies which never expire. This means if a prospective customer visits your site, clicks on your link, and buys something in 2 years time, you still get paid for it. Many cookies through affiliate programs expire after 30 days, some even less, so affiliate tracking and cookie expiration is definitely something an affiliate marketer should research before signing up for an affiliate program.





An affiliate program is based on many different and unique ideas and by operating one accordingly you can rest assured that your business will benefit tremendously because of it. It is up to you to ensure that your future finances are all in tact and that you can live comfortable. By relying on an affiliate program you can be sure when you lay down at night that the bills will all be getting paid and on time too.





Earn more profits because of an affiliate program and when you first start seeing the results pouring in you are probably going to be quite amazed with the whole event. This could just be your time to shine, you really never know now do you, unless you give it a good honest try. Research more thoroughly so that you can have a more relaxed, financially free life when you are older and wanting to enjoy more.





An affiliate program description can be determined by just doing some simple research but in order to fully understand it you are probably going to have to get your feet wet first. It is going to take some time to get to that point so make sure that you remember to stay patient and understand that it is all going to happen for you before too long because of your dedication and determination.


Information About A Different Type Of Affiliate Program




Promoting music related websites through an affiliate program is an excellent way of earning some extra cash online. There are many websites offering good commissions on various music related products.


The music industry is huge, making the variety of merchandise equally large. This makes for a wide selection of affiliate programs potentially right for your website. You need to figure out what to promote, as well as how to promote the products. Often the content of your site will give you a good idea of what affiliate program to promote.






If you are reviewing records in any way, an obvious way of making affiliate commission would be to have a direct link to every record reviewed. Even though many internet users download their music, enough people still buys their records. There are many affiliate programs offering products such as; downloadable music, music players, instrument classes or instruments for sale, look around to see if you can find a good match.





Posters can also be a very good product to promote on non-art related websites with the right type of visitors. The variety of posters makes it a very interesting when using affiliate programs. Unlike most art, posters are not expensive at all. This is perhaps the easiest art related product to promote but the commission earned on every sale will be significantly lower. Selling paintings online isn't easy, but still some manage to succeed.





If you can find a successful website – selling paintings - with a decent affiliate program, you may have a good chance of making some nice commissions. Most paintings are quite expensive, making only a few sales go a long way. Finding good online web shops with an equally good affiliate program is hard in any small niche, paintings are no exception. But, as affiliate programs get easier and easier to join and implement, joining a new program is easier than ever. So, if you are not converting well enough, just find a new paintings affiliate program to try out.





Art affiliate programs - or any artistic program - can make a very nice addition to websites of many niches outside the obvious; Art. The reason for this is simple; most people like art. - Wait a minute, you think, that can't be right. But it is, the only problem you are facing is to figure out a way to intrigue as many of your visitors you possibly can. All types of affiliate programs are amazing and can bring forth great success to many people.





This is something that can finally give you the ability to make that amount of money that you have always wanted to make for yourself and you will have so much to feel proud of. Being determined can get you a very long way in this type of venture and a great deal of work is going to have to be completed as well.





An affiliate program can come in many different forms but the best thing about all of them is that they are the reason for so many people finally having the opportunity to do what it is they have been wanting to do for so long.


Some Advantages Of An Affiliate Program




There are many advantages to having an affiliate business over a business where you sell your own products or services. These include not having to have a merchant account or deal with the hassles of customer service. You can also often set up your promotions, and once you get effective promotions created, you can basically put your business on autopilot, leaving you plenty of time for other things.






Although all of these things make building and running an affiliate business more advantageous than other business models, it's still to your advantage if you're an affiliate marketer to build a list.


Many people online are skeptical. Because there are so many scams occurring online, many people are worried about being taken. The truth is, the more credibility you have, and the harder you work to build a relationship with your readers, the more you will increase your bottom line.






First, by building a list, you can recycle the traffic that you receive to your site. Even though some will buy through your link when you refer your visitors directly to the merchant's site, most won't buy, and you've lost that traffic. Also, when you refer the visitor to the merchant directly, the merchant will have a chance to get the visitor on his/her list, giving the merchant additional opportunities to market repeatedly to your potential customers.






By selling multiple products, even if they're not your own, you can increase your sales. It makes it easy for you to go out and find the very best products to offer in your business. People love information, especially online, and you can offer unbiased reviews, or reviews on the best of the best with products online.






Fourth, the biggest advantage of getting others to subscribe to your list is that these potential customers are targeted. They're looking for what you're offering. The difference between targeted and untargeted traffic is conversion. A targeted visitor is more likely to convert to a sale than a non targeted visitor.





Although there are many reasons you should build a list, the bottom line is your bottom line. By marketing your offers to those who are interested in what you offer, you're more likely to make a sale. Create a business name and contact the two listed stores and inquire about the affiliate program. Now your first sale will be to yourself and your friends and family members.






The requirements are not hard to meet and when approved you'll be given access to another section of the stores website to view the below wholesale prices. This can become a very profitable side business if you so desire.




Please watch out for perfumes stores that advertise wholesale prices and are charging you full retail. Also some perfume brands have main distribution points. Those brands will be cheaper at the main wholesale store than any where else.





No matter what type of online business you are trying to operate, having an affiliate program will get you set up in the right direction for a more successful future for years to come.


Learn More About An Affiliate Program




The two tier system is becoming one of the more popular systems in affiliate marketing programs these days. The company you are working with gets more people selling their product. The affiliates have the ability to earn money from the work of the affiliates they refer. The idea behind this is, as an affiliate yourself, you have the ability to sign up other affiliates under you.





In an ideal world, the more affiliate you sign up on your second tier below you, the more money you can make. It is really a win-win situation for everyone. The affiliates will have to then decide if it wants to grow their affiliate base to get more people selling their products. So, they introduce a second tier affiliate program.





Each affiliate still gets the same 10% commission per sale, but now, the same affiliate can earn 4% on the sales from affiliates they refer to the system. It also enables the company offering the affiliate program the ability to rapidly grow their affiliate base. Two tier affiliate programs are set up to maximize the income for the affiliates who use them.





There are hundreds of thousands of people marketing affiliate programs online these days. Amazon, among many other websites most certainly have way more than 100,000 affiliates. There wouldn't be that many people doing this if nobody was making money with it.





However, not every affiliate will make bucketloads of cash. It takes a little work and desire to constantly learn to be really successful. Affiliate programs aren't get-rich-quick businesses, but rather more deeply rooted business systems which can make long term incomes for the website owners.





If you take your affiliate program business seriously, it can easily surpass the income generated from a 9-5 job. It really depends on the market you are going after, how popular your site is (number of visitors you get), how targeted your ads are to your visitors and so on.





It can be confusing to understand all of this but once you begin to grasp this concept you are most definitely going to want to become a big part of some type of affiliate program in your area or surrounding area because the benefits are really going to be worth any amount of hard work being put forth towards your financial and business achievements.





Many small streams create a large river. Same things are true with multiple small revenue streams. If you want to have many target markets, build a separate website for each market, and target smaller niches with each site. Even though you will get less traffic and income from a smaller site, you will have several smaller sites working together, which combined will earn more than one massive, end all site.





Knowing more about an affiliate program before you become involved in one is so very important and it will mean all the difference in the world when it comes to how successful of a future you have in store for you and for your businesses longevity as well.


Choosing An Appropriate Affiliate Program-Learn More Now




Many affiliate marketers are either unsuccessful or only partially successful because they tend to lack focus. They go from one strategy to another without really taking the time to master anything. Most affiliate programs provide information on how to promote the product and they will give you the necessary tools such as, text links, banners and more. Choosing an appropriate affiliate program is going to be a challenge for beginners but it is possible, without too much stress involved.





The main and most important reason affiliate programs are excellent for beginners is you only need to concentrate on promoting and not making your product. This is your key to a very successful future indeed. Learning more about what an affiliate program can do for you and knowing how to go about choosing the most appropriate one for your needs is also just as important.





The internet is truly the greatest place to locate all of this type of information that anyone of you might need at some point in your life, for one thing or another. Many people are becoming more interested in learning the ropes of affiliate programs and why they are so very beneficial to any type of business. Keep you eyes open to any changes being made at all times so that you can remain on top of things no matter what.





Other ways to promote your affiliate link includes writing articles, commenting in online forums, creating pay-per-click campaigns etc. As you become more experienced in marketing you will make the necessary adjustments and start creating a wonderful income!


Once you begin seeing all of this hard earned money rolling in, you are going to be so pleasantly surprised, no doubts about that people.





The key to success in affiliate marketing is first and foremost to know how to choose affiliate programs that you are interested in and then plan and stay focused. You do this by concentrating on one strategy for a period of time, at least a month or two. Find as many sources as possible about affiliate programs and how to go about choosing the most appropriate one for your needs, you might even realize it is not that complex really.





Remember being patient is very important throughout all of this because giving up too quickly could really end up costing you tremendously at the end of it all, which none of you want right. Working hard and finding that inner strength is really what is going to get you far in the business world and it is what it is going to take to earn you the amount of money that you were first hoping for.





If it is not returning any income, then take a look at an alternative strategy and spend some time developing it. If it starts to work then take a look at ways of making it even better. Perhaps there are some mistakes being made that you did not first notice until now. It is important to understand all aspects of an affiliate program, a little piece at a time.


Knowing The Facts About An Affiliate Program




One of the great things about affiliate programs is that there is absolutely no sales experience necessary. In addition the merchant normally provides you with the marketing material needed for the product such as a range of image banners, text links and that all important product information.





Another benefit is the minimal risk involved, if the product you are advertising is not making money then you can simply drop it and choose another, there are no long-term contracts binding you to a particular merchant.


Been an affiliate is about making money selling other people’s services or products by using online advertising.





Affiliate programs are an excellent way to make money with your web site, the programs are usually free to join and there are thousands of products and services for you to choose from. As an affiliate you advertise the merchant’s products or services on your web space and earn commission each time someone clicks on the link, visits the merchant’s site and proceeds to make a purchase. Do your homework when it comes to an affiliate program so that you can be more informed, trust me, you will benefit from it in the end.





However marketing affiliate programs isn’t always as easy as it sounds, to be a successful affiliate you might need to sign-up with a lot of affiliate programs just so you can find out which merchants perform the best for your site. Success in affiliate marketing can take some time and hard work, but it’s once you have figured it out its well worth it. Your main responsibility as an affiliate is to advertise and create new sales for the merchant.





You do not have to worry about the order processing and delivering the product to the customer, these are the duties of the merchant along with customer service support.


Some affiliate programs also provide you with a two-tier scheme, this means as an affiliate you can recommend other people to join the affiliate program and make a small commission from the sales they generate.





When you choose an affiliate program to sign up to you are normally required to fill out a brief form containing some information about yourself and your web site. This will allow the retailer to verify that your site fits is relevant to their products.


An affiliate program can for sure put better quality services into your business, therefore earning you much more money than you are used to earning with your business.



One thing you need to remember is that marketing affiliate programs is that its all about advertising the products, this means getting traffic to your site. If you don’t get any traffic coming to your site you probably will absolutely never achieve any sales, which would definitely not be a very good thing now would it people? Pay closer attention so that you can reap the benefits from having your own affiliate program up and operation properly. Good luck!


Affiliate Program-Information For Those Interested In Learning More




What is the Affiliate Business Internet Marketing Online? And how can you profit from it? The idea of affiliate program or business is in fact a very simple marketing strategy. In part it is an outgrowth of the Internet and free email services. Imagine that you are standing in the middle of a crowd of hundreds of millions of people with money in their pockets, and a desire to spend it.





If you had a product to sell, it would seem that you are in Heaven, wouldn’t it? If you are planning to engage in Affiliate Business Internet Marketing Online in an active role, you either need to start getting people who visit your site to subscribe to your newsletter, or you need to by lists of addresses from people who gather lists of “double opt-in” subscribers.





A double opt-in has to not only agree to accept email from one site, but also has to agree to accept emails from unspecified “others” who may be affiliated with the site you subscribed to.


Now imagine that you have the ability to send each of them a piece of mail every day. No need to imagine; you can do it. What’s the catch? The catch is that you need their exact address, and their permission to send them the mail.





How do you get this permission? New laws in the U.S. governing Spam, require that you acquire this permission from the addressee, and that the addressee has the right to cancel that permission at any time.


Whether or not you are in an Affiliate Marketing Program, you are continually being offered the option to join some marketer’s “list.” Whatever you are interested in; whatever you read on the Internet, you surely have seen an invitation to receive a “newsletter” from that site. If you “subscribe” to the newsletter, you are a captured address with a “single opt-in.”





With you being a “single op-in” the owner of the newsletter has certain rights with regard to sending you emails. These rights include, but may not be limited to sending you “offers” directly from the owner of the newsletter. Before you subscribe to any newsletter, READ the “terms and conditions” and the “privacy policy” of that site, (you know, those two little boxes you check without reading just to get your newsletter).


The affiliate program or programs are challenging to figure out in the beginning, just stick to your guns and you will have it worked out quickly.





Remember, targeted marketing, research and websites that convert into sales are key to the affiliate program marketing business. Buy a book from an authority in the business, understand what it’s all about, and then jump in and start promoting! This is definitely a business anyone can enjoy and profit from! An affiliate program can definitely make your profits increase over only just a short period of time so there would not be any need in you worrying over if you have made the right decision.


Basic Information Covering What An Affiliate Program Can Help You To Achieve




When you have your hyperlink you could add it to your website, include it in the resource box of an article or create a classified ads. Beware that some article directories do not accept direct links to affiliate program products so you may have to set up a redirected domain name to do this. This is easy to do by registering a new domain name with a site like Go daddy and typing in the product hyperlink into the redirect section.





Then you can add your new domain name to the article resource box and when the reader clicks on it they will go directly to the affiliate program product page. You can buy domain names for just a few dollars and if you go to the right site you can get them hosted for free. If you intend to have lots of websites and redirected domains a company like hostgator will host unlimited domains for a low fixed monthly price.





Once you have registered you can start shopping, just go to the marketplace section of the Clickbank site and type in a subject you are interested selling a product related to. There are many categories so you should find a product you like. You can list the products by popularity, commission earned per sale, commission percentage etc. Affiliate programs are very respectable, well atleast the ones that are operating properly each day.





You can promote as many Clickbank products as you like and in any way you like, if you take some time selecting the right products and promote them well you can make a tidy income. There are also programs available to buy where many Clickbank products have been grouped together in a mall and you just send visitors to your mall and you get commissions on anything that is purchased.





When you find a product you like the sound of, check the sales pitch page, if you still like it and think you can promote and sell it just click the ‘create a top hop link’ button and you will be presented with a hyperlink to that product with your nickname contained within it. Keep the hyperlink safe and print a copy to use in you promotion. Promoting items is the main ingredient to its success and it means all the difference in the world when it comes to your financial future.





Gaining all the information necessary for you to make this work is the key to your future business successes. It is very important to understand all aspects of an affiliate program before ever getting involved with one but trust me, there is really no way that you can be disappointed once you begin figuring out how all aspects of an affiliate program works.





Finding a career path that you could actually end up enjoying is so very important and unfortunately so many people just do not end up doing that. You can be happy with your career choice. Get involved with an affiliate program and start making all of your dreams come true right now.


Affiliate Program-Information For All Beginners




AdMarketplace, the auction-based market for buyers and sellers of graphical online advertising has announced the launch of a new Affiliate Program for Web publishers. There are so many things to be learned about this specific topic of interest so continue reading throughout this article, you just might be surprised as to just how much helpful information you can gather from this. The Affiliate Program which adMarketplace notes as the first of its kind that will allow publishers the chance to earn revenue on every site in the adMarketplace Network.





With working with publishers and encouraging them to bring as much content as they can, we have a better chance of using that niche content for our advertisers as well. There are most definitely lots of competitors out there and this differentiates us from the pack. We want to bring additional value to publishers and we really wanted to let advertisers expand their ability to target ads.





Through the program, publishers add a link on their site that leads prospective advertisers to a co-branded registration page introducing the network. Referring publishers then receive a portion of total revenue across adMarketplace's entire network for advertisers that sign up through this program. There is a great deal of money to be made but you just have to be determined enough to work very hard to achieve just that.





The adMarketplace Affiliate Program handles all the back-end work for publishers who aren't able to directly sell their ad space, and allows publishers to leverage the inventory across the Network as a whole," stated by many business professionals.





The Program is neither a one-time bounty nor limited to the publisher's own inventory - it's a chance for publishers to create a long-term annuity with advertisers they introduce to adMarketplace. The adMarketplace Network is fully transparent for advertisers, displaying competitive bids, ads, and linking URLs.





The cost-per-click ads are served on a rotational basis to unique users in sequence, from highest rank to lowest, giving top bidders the first shot at every user in their target audience across the Network. The Network easily integrates with all ad-serving platforms, with IAB-standard ad unit sizes requiring little or no configuration.





Learning about all types of affiliate programs can be challenging but once you get into this sort of thing you are going to be very pleased at the end of it all, once it is all said and done. You will begin generating an income like you never have before, which is always very thrilling for beginners in the affiliate program business.





Check out different affiliate program websites, magazines, books and other sources, these are where you will find a great deal of information that is crucial for learning about the affiliate program opportunities. Pay close attention during your studies because at the end you are going to be excited to see just how much you can get accomplished once you have an affiliate based program that you are working from.


More Information Regarding Affiliate Programs That Should Really Help You Out




Affiliate marketing for all affiliate programs is most definitely a very tough skill to master, there is just no doubt about that at all. Top affiliates know that the best way to make money online is to promote only the best affiliate programs. Everyone who wants to make money online needs to know the secrets to promoting products correctly in order to maximize your affiliate commissions.





Build a mailing list of 5,000 subscribers and participate in product giveaway marketing events. These free product giveaways allow you to distribute your free report or other giveaway item to thousands upon thousands of new visitors to your website.





Participate in one event and your list will triple in size! Always build a list of future prospects for additional offers by capturing name and email addresses from their web site visitors. Even if you don't have a full-blown website, set one up and host squeeze pages. Squeeze pages serve as name capture devices before redirecting the customer to the product you are promoting using your affiliate link.





You can make a lot of money promoting products where you don't have a lot of competition. Look for a niche within a niche (or microniche) that you can dominate easily on a small marketing budget. Examples would be time-saving tools or money-saving ideas aimed at markets with money to spend. Promoting membership sites is a great way to tap into recurring commissions from monthly membership fees.





Each sale contains a built-in residual commission stream that continues to pay you as long as your referral remains a member. Signup for your free website traffic membership and earn 50% recurring commissions on everyone you refer. Use affiliate links in your blog posts. Be creative with how you describe the offer. Reviews work well because they provide real value to people searching for information about the product.





Disguise your affiliate sales links with Simple Links Manager. And of course, use the HitsUSA SEO techniques to get your blog posts top 10 Google rankings for your chosen keyword phrases. Affiliates often overspend due to the high cost of Google AdWords, but overlook much cheaper sources of PPC traffic. GoClick, SearchFeed, 7Search, LookSmart offer PPC ad spots starting at $0.01 per click.





There are several different things that all of you should know more about when it comes to any affiliate program and hopefully after reading through some of the articles that are written about this subject, you are going to walk away feeling much more informed than you ever were before.





On Miva, Mamma, and Lycos/Ask, you can get clicks for $0.05 on popular terms that cost ten times that much on AdWords. Signup for a free membership at HitsUSA and discover the best ways to maximize your profits from affiliate marketing! Affiliate programs or an affiliate program could potentially make it possible for you to earn the kind of money that you knew you always could earn at some point in your life, only now it is sooner rather than later.


Things To Keep In Mind When It Comes To An Affiliate Program




Affiliate Programs has exploded on the internet. Thousands of people join them everyday. The Plug-in Profit Site is one of the best examples of such phenomenal success. If affiliate programs are so popular, so widely available and booming like mushrooms...Why do most affiliates have a hard time making them work? It could be that they’re not effectively marketing their business, or they didn’t develop a solid foundation for building their business. Nevertheless, some affiliates are making big bucks.





Many successful affiliates easily bring in incomes of $100,000 or more per year. Making anywhere from $5,000 to $50,000 per month is easier than you might think. Of course, many affiliates never make much money at all. They either fail or just plain give up.


One of the most important things to do when trying to succeed with a Home Based Business is to have a compelling reason why you want to work from home or start a home business. Write your reason (WHY) down and refer to it often especially when you need motivation or just to stay focus. For example, if you wanted to spend more time with your family, make your own schedule, or quit your job...write these reasons down and make them apart of you life.






Many people fail because they don’t have a clear vision of where they want to go, how to get there, or even where to start. First of all, you absolutely have to know what it is that you want. Then do some research on how to get there. There is an overwhelming number of work at home opportunities and business startup programs that you can investigate online. Just type those or similar terms into your internet browser to see the results that you get. However, be careful about the programs that you choose to participate in; we will talk more about that later. Just take the time to research and ask questions before you jump in.






Another way for you to stay focus and succeed online is to set your goals. Goals are an important part of your overall vision. For example, if you wanted to quit your job in one year, you have to have a plan on how to aggressively replace your current income. Developing your why, vision, and goals with the right Affiliate Programs will absolutely put you on the fast track to replacing your current income, and quitting your day job. Once you set your mind and heart in the right direction you will succeed at anything you choose to do.





So, lay the ground work for your future first by doing the things that I’m laying out for you here.


It‘s equally important to Choose the right types of Affiliate Programs to join. Subscription Affiliate Programs, in my opinion, is the best companies to join, because they offer immediate income possibilities. When someone signs up for a subscription program and pays their monthly or annual fee you will receive immediate residual income as long as they remain paid members. Subscription programs will pay you residual income for years to come.




Basic Information Regarding An Affiliate Program And All That It Is About




Even with the popularity there are still many in the internet community that really don’t know what affiliate marketing is. Plus those that do know of affiliate marketing often times do not fully understand it.


The Internet industry has had affiliate marketing or affiliate program for awhile now and it is a very popular business model for generating income online. It allows you to get products together quickly for your new online business quickly and cheaply.






Success with affiliate marketing is not easy and just does not happen overnight. It is like most online activities, it takes persistence and variety. You will need to develop and try different strategies to find those that work. It may take signing up for several different affiliate programs before finding one that performs well for you. Every one will take time and effort on your part.


Often expectations are high when starting out.





Most think to make more they need to place affiliate banners all over their site, but this usually does not work the way they think it will. Too many banners will make a website look like a link farm with little value to visitors. Most visitors will not be interested, will not click on your banners and will leave quickly. Mentors have been there and have the ability to guide you in order to increase your sales. Their experience and knowledge will help you generate more income.






To promote affiliate products on your website they need to match the theme of your website. You need products that match the niche of your website so your visitors will have interest in them. Banners that you do place on your website should blend in well with the design.


Experienced affiliate marketers understand how the business works and can speed up your path to success by passing on some hard learned truths of the business.





Affiliate marketing requires a proficiency in several things including link exchanging, developing newsletter marketing, forum advertising, search engine optimization and a mentor can ease the learning curve.


They can assist you in getting a clearer picture of what it takes.


Any affiliate marketing mentor should have already achieved success in the business and they can pass on their experiences to improve your chances for success.






To achieve success in affiliate marketing become effective, efficient and have a mentor there to help you along the way. Most that are new to affiliate marketing just assume that they are going create big bucks in just a short amount of time, but they are wrong. There are always new and very important things for you to learn when it comes to any affiliate program, so keep your eyes open for any new things surfacing that you should be aware of.





Anyone out there can achieve their dreams as long as they remain focused and in control at all times, knowing exactly what needs to be completed to reach all of the goals. Just go for it, stop letting time pass you by being unhappy with your career. Find out more about what an affiliate program can do for you.


Important Information Regarding An Affiliate Program And How It Benefits You




Many of the more popular phrases requested from popular search engines are Network Marketing, Affiliate Programs, Top Network Programs, Residual Income and Best Affiliate Programs etc. These are just a few of the hundreds of similar phrases searched daily.


It appears to me that more an more people are looking to build on line businesses rather than just simply working from home for money.





By that I mean they are desperately seeking to have a nice residual income while minimizing the hours put in long term. Everyone has dreams of sitting at home enjoying life or sitting on a beach somewhere while the money continues to flow in. Never give up on your dream. I cannot tell you the number of programs I tried before this one, but hey here my wife and I sit enjoying the beauty.





You will need to support your affiliates, but you should find companies with a built in support system. The bottom line is you want your affiliates to be successful. If they are you will be too! When you join programs you need to spend the time actually reading the emails they send, reading the training materials so you understand the business and helping affiliates who trust you enough to sign up for you.





My suggestion to people who email me is that you enroll in one of the many other work at home programs to create some income to fund your business and keep your spirits up. If you have a nice income coming in it will give you the incentive to create more. It will take time before the money comes rolling in so you have to have a vision and lots of patience.





No once you have found a website that has researched the programs for you, select the programs you wish to join then you need to sign up affiliates under you. Visit forums whereby, you can add your affiliate id in your signature. Your affiliate program is going to be the main reason that your earnings increased and your businesses reputation became much more notable throughout your time there.




Affiliate programs are becoming much more popular and are very helpful to anyone wanting to participate in any sort of business ventures. When someone type in your keyword and clicks on your ad you will be charged a minimal amount, but it brings people to your site. You have to stick with it, because if you don't then you are not giving yourself a chance!





You may need to create a website to advertise your programs. In fact one of the programs I highlight generates the initial income generating website for you plus it is an affiliate program. It takes time and effort but it can and will work if you stick with it! The bottom line is you want your affiliates to be successful. If they are you will be too, which is a real good thing right!



More To Learn About An Affiliate Program




While there are plenty of legitimate online businesses that you can start or you can take part in you need to avoid those scams that tell you about making millions with only a couple hours of work each day. An affiliate program can get you guided in the right direction if you pay close attention to this article and look closer into other sources as well.



It simply isn’t going to happen and the only one that will be making money is the scammer who placed such ads in the first place.


Yet too many of these business ventures fail because they aren’t well planned or the person have the belief that they can just get rich quick without having to do any work.



When you sit down at your computer to surf the internet you have the access to almost anything you could possibly want to buy. This is one of the main reasons why millions of people take a look around online each day. On the other side of this coin are the entrepreneurs who know there is a great deal of money to be made with a successful online business.





With a successful online business though you can have the freedom to work when you want from your home. You also have the opportunity to make a very good living at what you enjoy doing. If you don’t have your own product to promote you can sign up for various affiliate programs. These allow you to market products that other people have for sale and then earn commissions from those sales.





You do have to implement some excellent marketing strategies though in order to generate sales online. Consumers like to compare prices and information before they commit to a particular purchase. Make sure they are able to find what you have to offer so they can seriously consider buying it. They more you promote the benefits of what you have to offer as well as the convenience, the more likely they will be to respond.






Of course you can develop your own goods or services to sale online as well. Products that can be delivered online such a study course materials and e-books are a great way to earn income without having to invest in supplies or shipping costs. Many people who shop online enjoy the convenience of instantly being able to access the materials they buy instead of having to wait for them to be delivered by mail.






You will find people from all walks of live working online to make a living. There are housewives, college students, retired adults, and those with a college education who are tired of the rat race out in the workforce. Having an affiliate program could be all that you need to earn more in profits.You need to take a close look at how much time you want to spend working online, your skills, and your own self discipline.


Good luck with making more money!



Helpful Information Regarding Affiliate Programs




What to look for when joining an affiliate program? One of the most important things to look for is the conversion of the publisher. You don't want to sign up for an affiliate program if the publisher is not converting well as you will not be able to make any money that way.





The other thing to do is to do some research on the publisher see what they are selling, maybe even try the product if not too expensive, and always check the Alexa rating. These things will arm you with good information to determine if this is a good program to get involved with.


Want to make big time money on the internet even if you don't have a product to sell? Well, tap into the power of affiliate marketing..





What is affiliate marketing? Basically, affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor/sale to a publisher's site according to Wikipedia. The benefits of Affiliate Marketing are two fold the affiliate makes money from advertising the publisher's products, and the publisher generate more traffic and money based on the amount of affiliates he has.






What do I do after I join an affiliate program? The first thing to do is decide how you want to market your affiliate program. Sometimes you will run across affiliate programs just in your random browsing of the internet. The best way to get information on affiliate programs is to check with a company that deals with affiliate programs on the regular. These types of sites are better because most of them provide you with the linking code, banners, text links, etc... to aid in your marketing.





The most important task in internet marketing is search engine optimization and submission. There are some quality directories and search engines where you can submit your website. By submitting your website to the quality directories, search engines will be able to find your website.





Another way to bring visitors to your site if you do not want to wait for your search engine rankings to improve is with pay-per-click. Using this method will attract visitors right away. With pay-per-click you bid for ad position near the top of search engine results and pay for each visitor that click through to your site.





Webmasters can spend a lot of money using this method and only make a few sales.


Be careful to avoid services promise to submit your website to 75,000 search engines. They often submit your website in such a manner that may result in your website getting permanently banned from search engines.





Only do business with services that submit your website to quality web directories and major search engines. Many internet companies can have thousands of affiliates generating sales or even get all their business in this manner. It costs you nothing up front, all you need to do is recruit affiliates by submitting the program to directories or websites that list affiliate programs.





Places like forums, message boards or other places that are visited by webmasters that may be looking for extra revenue. Many internet companies can have thousands of affiliates generating sales or even get all their business in this manner. It costs you nothing up front, all you need to do is recruit affiliates by submitting the affiliate program to directories or websites that list affiliate programs.


Earn More Sales With Your Affiliate Program-Find Out More Now




Create a members only access section on your website. Instead of charging for the exclusive service you can offer it as an added bonus to further encourage the customer to buy your products. Provide two variations of your e-zine so customers can choose if they want ads included with their e-zines or not.





Because some people hate ads included with e-zines and this will give them the option they’re looking for. Dedicate a section of your website for free classified ads. Then you could exchange banner ads with other affiliate websites in your product niche and continue to build financially rewarding partnerships.





Publish your e-zine only on your website. Provide it free of charge as long as your prospects can subscribe to receive it. This will grow your email list, and it will keep you in regular contact with your customers which in turn will come back to you in more ways than one. When you sell a product package you could also sell advertising space.





You could sell banners, inserts, flyers, booklets, post cards, brochures, pamphlets, viral e-books, and online ads for digital products. Offer daily or weekly cash give-aways or coupons for returning customers or as a way to bribe someone to subscribe to your newsletter, increase traffic, and create a buzz about your online business.





Let e-zine publishers join your affiliate program for free in exchange for free or discounted ads in their e-zines. This is a great way to get highly targeted prospect to your online store fast. Practice just a few of these proven marketing techniques to dramatically increase your online sales with Giblink or with any online business.





Provide free digital downloads like valuable e-books to provide useful knowledge that applies to your target customers in exchange for referrals. If a customer refers 10 of their friends you will provide a valuable digital download. A key is to always emphasize the value of what you’re giving away for free. Nobody wants to do that, it is all about making money.





If you fail to show the value, your customers may think the freebie is a piece of junk. Write your own e-book, create your own e-book, or both. Offering a personalized e-book as a bonus item on your website is a great way to add value to your customers and gain their trust for the additional knowledge you provide them.


Anything that you could do to help improve your businesses profits, you should most definitely do so.





Any affiliate program will make it possible for your business to thrive and end up being very successful, with the right determination and the right amount of dedication. It is important to know what you are getting involved in before it occurs so that nothing catches you off guard. This is going to be the time in your life when you can finally say that you are a successful business person.


Learn More About An Affiliate Program-Earn More Profits!




There are various approaches and method to online marketing. It is important know about each method so that one can compare the results. this list sums up the online marketing methods. This is marketing at personal level and includes telling your network and friends, making a business card etc. Article marketing implies writing articles and submitting them to web article directories.





When you write article, you are allowed to put a back link to your website in author's bio box. People looking for information will come and read your article. if it interests them, they would visit your web site for more information. Article marketing is a very good method to build links for your site, enhance your website's search engine ranking and getting traffic. What is more, it is absolutely free until you wish to use paid services.





Bum marketing is a method of marketing using articles with a twist. Here, you search for potential keywords that can be dominated, write articles on those and submit them to article directories with an affiliate link to the product you want to promote.


Forum is a place where people gather and discuss their problems, strategies etc. There are many forums on the web that you can join and participate in discussion.





Most of the forums allow a link back to your website in your signature text which would appear below the post you make. Again a good traffic builder.


This involves search engine optimization of your website design and content. Search engine use their algorithm to rank websites and when people search for something, these websites are displayed as the search engines would rank them.





Search engine optimization or SEO are the methods by which you try to build your site and content so that it may please the search engines. You either learn SEO or use the paid services. This is a paid service where you pay the service provider every time your link is clicked. This kind of marketing is quite popular with internet marketers.





Apart from Google and Yahoo there are many other pay per click services available. You can start your own newsletter or ezine or electronic magazine which your subscribers can choose to receive. Creating an ezine is an integral part of your internet business. Here two or more marketers come together and promote a product or service in a way that it will benefit them all. Joint ventures are a great way to build your business because the marketing efforts are combined and results are always more than individual efforts.




You can purchase placement of your website link on other website





. This is very commonly done for SEO as one way incoming backlinks are used to rank your website by search engines. This method also brings in traffic if the site that you purchased link placement from is heavily visited website.


You can launch your own affiliate program where people can join. Then they would advertise your product with their affiliate link. When a sale is made, they get a preset commission. You will need an affiliate program manager to do this. Clickbank.com offers an easy alternative.


Affiliate Programs-More Important Information That Could Help You Along The Way




Many newbies come into affiliate marketing and affiliate programs of all types can start out being very green and think they can make money fast and easy with only doing the basics and not actually committing themselves to a long term business model or plan. I believe the best way to take advantage within affiliate marketing is to create a blog farm that will provide significant traffic,that doesn't mean spam blogs but blogs that are properly created and marketed to your target audience.





Outsourcing this task is the best option. As long as the top marketers continue to make their millions and the rest continue to make reasonable amounts of money or no money, but have the urge to emulate the top marketers, Affiliate Marketing will continue to draw the attention and be popular with Home Based Business Entrepreneurs.





Having established why affiliate marketing is so popular,statistics have proven that only approx 5% of online marketers are making big money using affiliate marketing.


Before you begin your venture into affiliate marketing, it is necessary to choose the right programs for you. This is best done by starting in the niches you already have established websites in as you will already have a traffic base.





Then after you have some solid results you can move onto promoting products and services in new niches. Affiliate marketing or any affiliate program is only going to grow globally as the trends of internet sales and marketing increase and my guess is some of us stand to make an incredible amount of money by researching it and then just plainly going and doing it. Where will you be in 5 years? Because affiliate marketing has the huge potential to take you to where ever you want to go if you let it.





All I really want to get across to you is the advantages to having your own Niche blogs as part of your affiliate marketing mix to help market your affiliate programs to your target audience,and the good news is that there are many many ways that you can increase the traffic flows you have created .





This has many advantages including the fact that blogs are free to start, own and maintain and they are also loved by the search engines I you can provide unique content. It couldn't be made simpler for you to launch your blogs and post some free articles to them and then learn how this you can earn many thousands of dollars as you go.





If you have no products of your own but want to earn money marketing affiliate programs you can set yourself up and succeed and this is the greatest thing I love about affiliate marketing, anybody can succeed at it. If you are an online entrepreneur or marketer and you have your own website then you can also promote your business and increase your sales through affiliate marketing. By utilizing some of these ideas and suggestions you can easily and quickly grow your business via affiliate marketing.


Starting A New Affiliate Program Can Be A Challenge-Learn More Now




Want to start a new affiliate program but not sure whom to approach? Well, there are a number of ways in which you can get access to high quality, efficient affiliates - if you know where to look. Here's a first hand primer on how you can get the best affiliates.


Before you actually start hunting for the perfect set of affiliates, you will need to tune your mind into thinking like one.





That way you can prepare your affiliate program to cater to their requirements. It will also prevent you from receiving any surprises or shocks in future.


Most top quality super affiliates are concerned with the quality of the product they are promoting. They know that if they associate with a poor quality product they not only risk their reputation online but also earn less in terms of incentives.





That's why ensure you have built on a solid, high quality product to promote.


Make sure to establish a good incentive package that rewards affiliates well. Otherwise you risk losing out on top quality talent and just finding the mediocre affiliates. Make sure to have a good performance bonus package and perks as well.


No affiliate will want to join your affiliate program if they find you have never built affiliate sites!





This is one of the first things most affiliates will ask you. So start building your own affiliate sites to get access to more qualified affiliates.


You as an affiliate program owner will obviously need to track the affiliates' performance. For this there are plenty of tracking software available. However, make sure to use software which doesn't invade the affiliate's privacy and that he or she is comfortable with.





Else you risk losing them in the long run.


In order for your promotional efforts to be successful, you need to adequately train your affiliates. You also need to provide them with easy access to all possible promotional and advertising material. From banner ads, to textual copy, to links to specific sections of your site etc. - these will all help in propagating your product better. Get feedback.





It is always a good idea to ask for your affiliates' feedback on a continual basis. That way you know your expectations and theirs and also get to understand their concerns. If they have any problems, you should be ready to sort them out.


If you want access to high quality super affiliates, you'll want to notch up your conversion rates on the site





Any serious affiliate worth his salt will hate being taken for a ride. If they find out your site's sales conversions are very slow, they'll abandon your program and move on to something more lucrative. Make sure you tweak and fine tune your site to improve sales conversion rates.




It maybe extremely time consuming but communicating with each affiliate program on an individual basis may actually work. It's because serious affiliates usually disregard such emails as spam. Therefore if you want your email to stand out favorably, consider contacting them personally and personalize the email content. Make sure to include the website owner's name because you want to show that you made the effort to search for their name.


Things To Remember About An Affiliate Program




Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on. Don't spend any money to join any affiliate program. Almost all the affiliate programs offered today are free to join. So, why you go for those that charge you some dollars before joining. How are referrals from an affiliate's site tracked and for how long do they remain in the system?





You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.





Know conversation ration per hit. With this you will be able to know how much traffic needed to make sale for your affiliate program. This is based on average number of hits to a banner or text likes it takes to generate a sale based on all affiliate statistics. Every program is some different. some issue their checks once in a month, some issue twice or some issue every quarter. so, choose that one with which you are comfortable.





Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued. What are the kinds of affiliate stats available? so, choose that affiliate program which is capable of offering detailed stats. And one more thing they always available online anytime you decide do check them out. A single tier program pays you only for the business you yourself have generated.





A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee. So, it is important to know about affiliate program is it one tier or two tier affiliate program.





Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. A hit is the one clicking on the banner or text links. and impressions are the number of times the banner or text link was viewed by a visitor of your site.





Is affiliate program also paying for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.


Differences That You Might Not Have Been Aware Of-Affiliate Program




Google Adsense is a structured way to earn good money out of what Google makes from its advertisers on Adwords. The way it works is that advertisers pay top dollar to get their ads listed on Google. Google gets paid on every click that happens on the ad. Affiliate programs can be very different in their own ways which is why its important to do more research.





By distributing the ads on your website and mine, they stand to gain more exposure, regain advertising funds quicker and also pay us good money!


The reason Adsense has become so popular is because it allows websites like ours to earn good money from the commissions Google receives from advertisers. By just placing a couple of ads on the site, you can earn a good commission percentage. However, there are certain drawbacks that an Adsense program has.





One good thing about Adsense is its immediate ability to boost your page ranking and popularity on search engines. That way you tend to receive a lot of traffic to your affiliate site. Also, people with affiliate programs on their site can actually look at Adsense as an alternate way of supplementing their income. Adsense lets you monitor which ads are performing and earning you most income. They do this by placing some Javascript code into your site which monitors the performance.





Most of the time the traffic that comes to your site will most likely not find what they are looking for, on your site alone. That's where Adsense helps you. One good thing about Adsense is its immediate ability to boost your page ranking and popularity on search engines. That way you tend to receive a lot of traffic to your affiliate site. Also, people with affiliate programs on their site can actually look at Adsense as an alternate way of supplementing their income. In order to make your Adsense program most profitable as part of your affiliate program, you need to ensure you have contextual and relevant ads placed on your site. Else it defeats the very purpose.





You want customers to click on these ads if they don't find something on your site. Hence it needs to be closely related to your website theme and your own products. Most contextual ads are characterized by lots of clicks but poor conversion rates. So make sure to test these ads out before placing them on your site. Pros and cons Both affiliate marketing and Google's Adsense have their own pitfalls and benefits. Here we explain the pros and cons of each.


Both Adsense as well as affiliate marketing have their own advantages and disadvantages.





Affiliate program methods can be utilized quite easily but you are going to have to study things over in the beginning so that you do not make too many mistakes. Therefore, the best approach would be to balance the two to maximize your income potential online. You could have content on your site which you are interested in, while combining it with Adsense revenues. Every site needs plenty of effort. You need to spend time in creating product reviews, email list creation as well as web content creation - which can take up considerable time.


Main focus is on creating and building email lists since they are the backbone for all promotional efforts.


Parts 1-3




*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=


*=*=* Government Computer Security Techniques *=*=


*=*=*=*=*=*=* Written By: The Line Breaker *=*=*=*=*=*=


*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=


As most of you know (those who have been around for over 1 year),


I am a computer security consultant by trade. I do work for most


large companies and sometimes the government. Well I am here now


going to explain in great detail the fundamentals of government


computer security. There are going to be roughly 25 sections to


this g-phile, so open your buffers and let them rip.



Each file is broken into several parts starting with the control


title and ending with the principles of note. I help design most


of the systems that you are about to read about, and most of the


problems that you run across in your every day hacking should be


solved here. The secret to the philes is to read them carefully


and then reverse the process in some cases, otherwise they will


help you understand in greater detail the workings of computer


security.



*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=


*=*=* C.S.T. Volume One -- G-phile One *=*=


*=*=*=*=*=* Written By: The Line Breaker *=*=*=*=*=*=


*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=


Control Title: Low Building Profile


-----------------------------------


Description -> buildings housing computer systems and the computer


facilities should be unobtrusive and give minimum indication of


their purpose. There should be no obvious signs identifying


computing activities outside or inside buildings. Buildings


should look unimpressive and ordinary relative to nearby


buildings. Building lobby directories and company telephone books


should not identify locations of computer activities except for


offices and reception areas that serve outsiders and are located


separately from operational areas. Physical access barriers,


including access control signs, should be reasonably visible,


however.



Strengths -> a low profile reduces the likelihood of attention by


destruction-minded outsiders. Such attention tends to be directed


away to other more visible targets.



Weaknesses -> a low profile may reduce business promotion values


and inconvenience visitors, vendors, delivery people, and others


who have a legitimate need to find computing facilities.



Purpose -> deterrence



Control Area -> computer center



Mode -> manual procedure



Area of Responsibility -> management, security



Cost - low



Principles of Note -> avoidance of need for design secrecy,


completeness and consistency, least privileged


*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=





*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=


*=*=* C.S.T. Volume One -- Phile Two *=*=


*=*=*=*=*=*=* Written By: The Line Breaker *=*=*=*=*=*=


*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=



Control Title -> telephone access



Objective -> avoid computer access exposure



Description -> limiting access to a computer and data files can be


an important means of security. Several means of accomplishing


this are possible. It may be possible and important to eliminate


dial-up access to a computer. A computer interfaced to the


dial-up public telephone network is exposed to access from any


telephone in the world. There may be a trade-off in computer


security by giving up or limiting the benefits of dial-up access.


This can be accomplished by using only point-to-point wire or


leased-line telephone access to the computer. An alternative is


to provide dial-up access to a small computer for development or


other timesharing purposes while reserving another computer for


more sensitive production activity that is not interfaced to


dial-up telephones. A control computer providing access to two or


more other computers can also be used as a means of protecting


them from dial-up access. An alternative method of restricting


access is to provide for dial-up access at limited periods of time


of day. During periods of dial-up access, particularly sensitive


files or applications would not be resident in the computer system


or secondary storage. A partial degree of protection for dial-up


access systems is to maintain strict need-to-know availability of


the telephone numbers and log-in protocol for accessing the


computer system. Most dial-up timesharing computer services have


similar access protocols; therefore, a unique, very different


initial access exchange of identifying information may be useful


to limit access. The telephone numbers should be unlisted,


different in pattern of digits, and have different prefixes from


voice telephone numbers for the organizations that are publicly


listed. Call back to verifying the source of telephone access is


also popular.



Strengths -> avoidance of exposure is a particularly strong means


of simplifying and reducing the problems of securing computer


systems. Limiting or eliminating dial-up access significantly


reduces exposure.



Weakness -> an important objective for computers is to make them


easily and widely accessible. Eliminating or limiting dial-up


significantly reduces this capability.



How to Audit -> access capabilities, review access logs



Purpose -> prevention



Control Area -> computer system



Mode -> hardware



Area of Responsibility -> operation



Cost -> high



Principles of Note -> least privilege, limit dependence on other


mechanisms







*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=


*=*=* C.S.T. Volume One -- Phile Three *=*=


*=*=*=*=*=*=* Written By: The Line Breaker *=*=*=*=*=*=


*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=



Control Title -> limit transaction privileges from terminal



Objective -> prevent loss or destruction of assets, prevent


unauthorized browsing of systems files, prevent "hacking", prevent


system crashes caused by unauthorized use of certain system


commands



Description -> in addition to controlling resources (files,


off-line data storage volumes, etc.), the transactions that a


particular user is permitted to initiate are limited. What the


system commands that a user can use or is informed of is


controlled by the user's job duties. Thus, the system's level and


application command, such as reporting who is currently logged


into the system, are restricted on a need-to-know basis. Logs may


be kept for all attempts to use an authorized system command; this


can be used to determine who needs training or perhaps


disciplinary action.



Strengths -> prevents users from performing unauthorized acts,


including examination of files names of other users and other


system-related commands. Without these systems transactions,


compromise of the operating system and other such abuses are made


significantly harder to accomplish. Because the system commands


are monitored and controlled by the computer, they can be


sustained and enforced.



Weaknesses -> may unduly restrict users' ability to perform their


jobs, especially if the users are programmers. Undue restriction


may result in reduced productivity and increased levels of


frustration. Determination of what commands should be restricted


may be involved and time consuming.



How to Audit -> examine system commands permitted for certain


groups of users for reasonableness. Review request for changes in


systems command privileges for authorization and need. If


available, examine logs for unauthorized attempts to use systems


commands that certain users are not permitted to use.



Purpose -> prevention



Control Area -> computer system



Mode -> computer operating system, computer application system



Area of Responsibility -> operations management



Cost -> medium



Principles of Note -> simplicity, least privilege, independence of


control and subject, substantiality



Downloaded from P-80 Systems.....


"'Hacker' Pleads Guilty in AT&T CASE: Sentence Urged for Md. Man Among Stiffest Yet for Computer Crime" By Mark Potts/Washington Post Staff Writer BALTIMORE, March 22--A computer "hacker" who was trying to help others steal electronic passwords guarding large corporate computer systems around the country today pleaded guilty to wire fraud in a continuing government crackdown on computer crime. Federal prosecutors recommended that Leonard Rose Jr., 32, of Middletown, Md., be sent to prison for one year and one day, which would be one of the stiffest sentences imposed to date for computer crime. Sentencing is scheduled for May before U.S. District Judge J. Frederick Motz. Cases such as those of Rose and a Cornell University graduate student who was convicted last year of crippling a nationwide computer network have shown that the formerly innocent pastime of hacking has potentially extreme economic ramifictions. Prosecutors, industry officials and even some veteran hackers now question the once popular and widely accepted practice of breaking into computer systems and networks in search of information that can be shared with others. "It's just like any other form of theft, except that it's more subtle and it's more sophisticated," said Geoffrey R. Garinther, the assistant U.S. attorney who prosecuted the Rose case. Rose--once part of a group of maverick hackers who called themselves the Legion of Doom--and his attorneys were not available for comment after the guilty plea today. The single fraud count replaced a five-count indictment of the computer programmer that was issued last May after a raid on his home by Secret Service agents. According to prosecutors, Rose illegally obtained information that would permit him to secretly modify a widely used American Telephone & (See HACKER, A10, Col 1) Telegraph Co. Unix software program--the complex instructions that tell computers what to do. The two former AT&T software emplyees who provided these information "codes" have not yet been prosecuted. Rose altered the AT&T software by inserting a "Trojan horse" program that would allow a hacker to secretly gain access to the computer systems usng the AT&T Unix softare and gather passwords used on the system. The passwords could then be distributed to other hackers, permitting them to use the system without the knowledge of its rightful operators, prosecutors said. Rose's modifications made corporate purchasers of the $77,000 AT&T Unix program vulnerable to electronic break-ins and the theft of such services as toll-free 800 numbers and other computer-based telecommunications services. After changing the software, Rose sent it to three other computer hackers, including one in Chicago, where authorities learned of the scheme through a Secret Service computer crime investigation called Operation Sun Devil. Officials say they do not believe the hackers ever broke into computer systems. At the same time he pleaded guilty here, Rose pleaded guilty to a similar charge in Chicago; the sentences are to be served concurrently, and he will be eligible for parole after 10 months. Rose and his associates in the Legion of Doom, whose nickname was taken from a gang of comic-book villains, used names like Acid Phreak Terminus--Rose's nickname--as their computer IDs. They connected their computers by telephone to corporate and government computer networks, outwitted security screens and passwords to sign onto the systems and rummaged through the information files they found, prosecutors said. Members of the group were constantly testing the boundaries of the "hacker ethic," a code of conduct dating back to the early 1960s that operates on the belief that computers and the information on them should be free for everyone to share, and that such freedom would accelerate the spread of computer technology, to society's benefit. Corporate and government computer information managers and many law enforcement officials have a different view of the hackers. To them, the hackers are committing theft and computer fraud. After the first federal law aimed at computer fraud was enacted in 1986, the Secret Service began the Operation Sun Devil investigation, which has since swept up many members of the Legion of Doom, including Rose. The investigation has resulted in the arrest and prosecution of several hackers and led to the confiscation of dozens of computers, thousands of computer disks and related items. "We're authorized to enforce the computer fraud act, and we're doing it to the best of our ability," Garry Jenkins, assistant director of investigations for the Secret Service, said last summer. "We're not interested in cases that are at the lowest threshold of violating the law...They have to be major criminal violations before we get involved." The Secret Service crackdown closely followed the prosecution of the most celebrated hacker case to date, that of Robert Tappan Morris Cornell Univesity computer science graduate student and son of a computer sicentist at the Natonal Security Agency. Morris was convicted early last year of infecting a vast nationawide computer network in 1988 with a hugely disruptive computer "virus," or rogue instructions. Although he could have gone to jail for five years, Mo $10,000, given three years probation and ordered to do 400 hours of community service work. Through Operation Sun Devil and the Morris case, law enforcement authorities have begun to define the boundaries of computer law. Officials are grappling with how best to punish hackers and how to differentiate between mere computer pranks and serious computer espionage. "We're all trying to get a handle for what is appropriate behavior in this new age, where we have computers and computer networks linked together," said Lance Hoffman, a computer science professor at George Washington University. "There clearly are a bunch of people feeling their way in various respects," said David R. Johnson, an attorney at Wilmer, Cutler & Pickering and an expert on computer law. However, he said, "Things are getting a lot clearer. It used to be a reasonably respectable argument that people gaining unauthorized access to computer systems and causing problems were just rambunctious youth." Now, however, the feeling is that "operating in unauthorized computing spaces can be an antisocial act," he said. Although this view is increasingly shared by industry leaders, some see the risk of the crackdown on hackers going to far. Among those concerned is Mitch Kapor, the inventor of Lotus 1-2-3, the best-selling computer "spreadsheet" program for carrying out mathematical and accounting analysis. Kapor and several other computer pioneers last year contributed several hundred thousands dollars to set up the Electron Freedom Foundation, a defense fund for computer hackers. EFF has funded much of Rose's defense and filed a friend-of-the-court brief protesting Rose's indictment. --end of article-- From: The Washington Post, Tuesday March 26, 1991, Page A3. CORRECTION [to Saturday March 23, 1991 article] "Leonard Rose, Jr., the Maryland computer hacker who pleaded guilty last week to two counts of wire fraud involving his illegal possession of an American Telephone & Telegraph Co. computer program, was not a member of the "Legion of Doom" computer hacker group, as was reported Saturday, and did not participate in the group's alleged activities of breaking into and rummaging through corporate and government computer systems."

23. What is a trojan/worm/virus/logic bomb? This FAQ answer was written by Theora: Trojan: Remember the Trojan Horse? Bad guys hid inside it until they could get into the city to do their evil deed. A trojan computer program is similar. It is a program which does an unauthorized function, hidden inside an authorized program. It does something other than what it claims to do, usually something malicious (although not necessarily!), and it is intended by the author to do whatever it does. If it's not intentional, its called a 'bug' or, in some cases, a feature :) Some virus scanning programs detect some trojans. Some virus scanning programs don't detect any trojans. No virus scanners detect all trojans. Virus: A virus is an independent program which reproduces itself. It may attach to other programs, it may create copies of itself (as in companion viruses). It may damage or corrupt data, change data, or degrade the performance of your system by utilizing resources such as memory or disk space. Some virus scanners detect some viruses. No virus scanners detect all viruses. No virus scanner can protect against "any and all viruses, known and unknown, now and forevermore". Worm: Made famous by Robert Morris, Jr. , worms are programs which reproduce by copying themselves over and over, system to system, using up resources and sometimes slowing down the systems. They are self contained and use the networks to spread, in much the same way viruses use files to spread. Some people say the solution to viruses and worms is to just not have any files or networks. They are probably correct. We would include computers. Logic Bomb: Code which will trigger a particular form of 'attack' when a designated condition is met. For instance, a logic bomb could delete all files on Dec. 5th. Unlike a virus, a logic bomb does not make copies of itself.

Network Working Group V. Cerf Request for Comments: 1167 CNRI July 1990 THOUGHTS ON THE NATIONAL RESEARCH AND EDUCATION NETWORK Status of this Memo The memo provides a brief outline of a National Research and Education Network (NREN). This memo provides information for the Internet community. It does not specify any standard. It is not a statement of IAB policy or recommendations. Distribution of this memo is unlimited. ABSTRACT This contribution seeks to outline and call attention to some of the major factors which will influence the form and structure of a National Research and Education Network (NREN). It is implicitly assumed that the system will emerge from the existing Internet. ACKNOWLEDGEMENTS The author gratefully acknowledges support from the National Science Foundation, The Defense Advanced Research Projects Agency, the Department of Energy and the National Aeronautics and Space Administration through cooperative agreement NCR-8820945. The author also acknowledges helpful comments from colleagues Ira Richer, Barry Leiner, Hans-Werner Braun and Robert Kahn. The opinions expressed in this paper are the personal opinions of the author and do not represent positions of the U.S. Government, the Corporation for National Research Initiatives or of the Internet Activities Board. In fact, the author isn't sure he agrees with everything in the paper, either! A WORD ON TERMINOLOGY The expression "national research and education network" is taken to mean "the U.S. National Research and Education Network" in the material which follows. It is implicitly assumed that similar initiatives may arise in other countries and that a kind of Global Research and Education Network may arise out of the existing international Internet system. However, the primary focus of this paper is on developments in the U.S. Cerf [Page 1] RFC 1167 NREN July 1990 FUNDAMENTALS 1. The NREN in the U.S. will evolve from the existing Internet base. By implication, the U.S. NREN will have to fit into an international environment consisting of a good many networks sponsored or owned and operated by non-U.S. organizations around the world. 2. There will continue to be special-purpose and mission-oriented networks sponsored by the U.S. Government which will need to link with, if not directly support, the NREN. 3. The basic technical networking architecture of the system will include local area networks, metropolitan, regional and wide-area networks. Some nets will be organized to support transit traffic and others will be strictly parasitic. 4. Looking towards the end of the decade, some of the networks may be mobile (digital, cellular). A variety of technologies may be used, including, but not limited to, high speed Fiber Data Distribution Interface (FDDI) nets, Distributed-Queue Dual Bus (DQDB) nets, Broadband Integrated Services Digital Networks (B-ISDN) utilizing Asynchronous Transfer Mode (ATM) switching fabrics as well as conventional Token Ring, Ethernet and other IEEE 802.X technology. Narrowband ISDN and X.25 packet switching technology network services are also likely play a role along with Switched Multi-megabit Data Service (SMDS) provided by telecommunications carriers. It also would be fair to ask what role FTS-2000 might play in the system, at least in support of government access to the NREN, and possibly in support of national agency network facilities. 5. The protocol architecture of the system will continue to exhibit a layered structure although the layering may vary from the present-day Internet and planned Open Systems Interconnection structures in some respects. 6. The system will include servers of varying kinds required to support the general operation of the system (for example, network management facilities, name servers of various types, email, database and other kinds of information servers, multicast routers, cryptographic certificate servers) and collaboration support tools including video/teleconferencing systems and other "groupware" facilities. Accounting and access control mechanisms will be required. 7. The system will support multiple protocols on an end to end basis. At the least, full TCP/IP and OSI protocol stacks will be supported. Dealing with Connectionless and Connection-Oriented Network Services in the OSI area is an open issue (transport service bridges and Cerf [Page 2] RFC 1167 NREN July 1990 application level gateways are two possibilities). 8. Provision must be made for experimental research in networking to support the continued technical evolution of the system. The NREN can no more be a static, rigid system than the Internet has been since its inception. Interconnection of experimental facilities with the operational NREN must be supported. 9. The architecture must accommodate the use of commercial services, private and Government-sponsored networks in the NREN system. Apart from the considerations listed above, it is also helpful to consider the constituencies and stakeholders who have a role to play in the use of, provision of and evolution of NREN services. Their interests will affect the architecture of the NREN and the course of its creation and evolution. NREN CONSTITUENTS The Users Extrapolating from the present Internet, the users of the system will be diverse. By legislative intent, it will include colleges and universities, government research organizations (e.g., research laboratories of the Departments of Defense, Energy, Health and Human Services, National Aeronautics and Space Administration), non-profit and for-profit research and development organizations, federally funded research and development centers (FFRDCs), R&D activities of private enterprise, library facilities of all kinds, and primary and secondary schools. The system is not intended to be discipline- specific. It is critical to recognize that even in the present Internet, it has been possible to accommodate a remarkable amalgam of private enterprise, academic institutions, government and military facilities. Indeed, the very ability to accept such a diverse constituency turns on the increasing freedom of the so-called intermediate-level networks to accept an unrestricted set of users. The growth in the size and diversity of Internet users, if it can be said to have been constrained at all, has been limited in part by usage constraints placed on the federally-sponsored national agency networks (e.g., NSFNET, NASA Science Internet, Energy Sciences Net, High Energy Physics Net, the recently deceased ARPANET, Defense Research Internet, etc.). Given the purposes of these networks and the fiduciary responsibilities of the agencies that have created them, such usage constraints seem highly appropriate. It may be beneficial to search for less Cerf [Page 3] RFC 1167 NREN July 1990 constraining architectural paradigms, perhaps through the use of backbone facilities which are not federally-sponsored. The Internet does not quite serve the public in the same sense that the telephone network(s) do (i.e., the Internet is not a common carrier), although the linkages between the Internet and public electronic mail systems, private bulletin board systems such as FIDONET and commercial network services such as UUNET, ALTERNET and PSI, for example, make the system extremely accessible to a very wide variety of users. It will be important to keep in mind that, over time, an increasing number of institutional users will support local area networks and will want to gain access to NREN by that means. Individual use will continue to rely on dial-up access and, as it is deployed, narrow-band ISDN. Eventually, metropolitan area networks and broadband ISDN facilities may be used to support access to NREN. Cellular radio or other mobile communication technologies may also become increasingly popular as access tools. The Service Providers In its earliest stages, the Internet consisted solely of government-sponsored networks such as the Defense Department's ARPANET, Packet Radio Networks and Packet Satellite Networks. With the introduction of Xerox PARC's Ethernet, however, things began to change and privately owned and operated networks became an integral part of the Internet architecture. For a time, there was a mixture of government-sponsored backbone facilities and private local area networks. With the introduction of the National Science Foundation NSFNET, however, the architecture changed again to include intermediate-level networks consisting of collections of commercially-produced routers and trunk or access lines which connected local area network facilities to the government-sponsored backbones. The government-sponsored supercomputer centers (such as the National Aerospace Simulator at NASA/AMES, the Magnetic Fusion Energy Computing Center at Lawrence Livermore Laboratory and the half- dozen or so NSF-sponsored supercomputer centers) fostered the growth of communications networks specifically to support supercomputer access although, over time, these have tended to look more and more like general-purpose intermediate-level networks. Many, but not all, of the intermediate-level networks applied for and received seed funding from the National Science Foundation. It was and continues to be NSF's position, however, that such Cerf [Page 4] RFC 1167 NREN July 1990 direct subsidies should diminish over time and that the intermediate networks should become self-sustaining. To accomplish this objective, the intermediate-level networks have been turning to an increasingly diverse user constituency (see section above). The basic model of government backbones, consortium intermediate level nets and private local area networks has served reasonably well during the 1980's but it would appear that newer telecommunications technologies may suggest another potential paradigm. As the NSFNET moves towards higher speed backbone operation in the 45 Mb/s range, the importance of carrier participation in the enterprise has increased. The provision of backbone capacity at attractive rates by the inter-exchange carrier (in this case, MCI Communications Corporation) has been crucial to the feasibility of deploying such a high speed system. As the third phase of the NREN effort gets underway, it is becoming increasingly apparent that the "federally-funded backbone" model may and perhaps even should or must give way to a vision of commercially operated, gigabit speed systems to which the users of the NREN have access. If there is federal subsidy in the new paradigm, it might come through direct provision of support for networking at the level of individual research grant or possibly through a system of institutional vouchers permitting and perhaps even mandating institution-wide network planning and provision. This differs from the present model in which the backbone networks are essentially federally owned and operated or enjoy significant, direct federal support to the provider of the service. The importance of such a shift in service provision philosophy cannot be over-emphasized. In the long run, it eliminates unnecessary restrictions on the use and application of the backbone facilities, opening up possibilities for true ubiquity of access and use without the need for federal control, except to the extent that any such services are considered in need of regulation, perhaps. The same arguments might be made for the intermediate level systems (metropolitan and regional area access networks). This does NOT mean that private networks ranging from local consortia to inter-continental systems will be ruled out. The economics of private networking may still be favorable for sufficiently heavy usage. It does suggest, however, that achieving scale and ubiquity may largely rely on publicly accessible facilities. Cerf [Page 5] RFC 1167 NREN July 1990 The Vendors Apart from service provision, the technology available to the users and the service providers will come largely from commercial sources. A possible exception to this may be the switches used in the gigabit testbed effort, but ultimately, even this technology will have to be provided commercially if the system is to achieve the scale necessary to serve as the backbone of the NREN. An important consequence of this observation is that the NREN architecture should be fashioned in such a way that it can be constructed from technology compatible with carrier plans and available from commercial telecommunications equipment suppliers. Examples include the use of SONET (Synchronous Optical Network) optical transmission technology, Switched Multimegabit Data Services offerings (metropolitan area networks), Asynchronous Transmission Mode (ATM) switches, frame relays, high speed, multi-protocol routers, and so on. It is somewhat unclear what role the public X.25 networks will play, especially where narrow and broadband ISDN services are available, but it is also not obvious that they ought to be written off at this point. Where there is still research and development activity (such as in network management), the network R&D community can contribute through experimental efforts and through participation in standards-making activities (e.g., ANSI, NIST, IAB/IETF, Open NMF). OPERATIONS It seems clear that the current Internet and the anticipated NREN will have to function in a highly distributed fashion. Given the diversity of service providers and the richness of the constituent networks (as to technology and ownership), there will have to be a good deal of collaboration and cooperation to make the system work. One can see the necessity for this, based on the existing voice network in the U.S. with its local and inter-exchange carrier (IEC) structure. It should be noted that in the presence of the local and IEC structure, it has proven possible to support private and virtual private networking as well. The same needs to be true of the NREN. A critical element of any commercial service is accounting and billing. It must be possible to identify users (billable parties, anyway) and to compute usage charges. This is not to say that the NREN component networks must necessarily bill on the basis of usage. It may prove preferable to have fixed access charges which might be modulated by access data rate, as some of the intermediate-level networks have found. It would not be surprising to find a mixture of charging policies in which usage charges are preferable for small Cerf [Page 6] RFC 1167 NREN July 1990 amounts of use and flat rate charges are preferred for high volume use. It will be critical to establish a forum in which operational matters can be debated and methods established to allow cooperative operation of the entire system. A number of possibilities present themselves: use of the Internet Engineering Task Force as a basis, use of existing telecommunication carrier organizations, or possibly a consortium of all service providers (and private network operators?). Even if such an activity is initiated through federal action, it may be helpful, in the long run, if it eventually embraces a much wider community. Agreements are needed on the technical foundations for network monitoring and management, for internetwork accounting and exchange payments, for problem identification, tracking, escalation and resolution. A framework is needed for the support of users of the aggregate NREN. This suggests cooperative agreements among network information centers, user service and support organizations to begin with. Eventually, the cost of such operations will have to be incorporated into the general cost of service provision. The federal role, even if it acts as catalyst in the initial stages, may ultimately focus on the direct support of the users of the system which it finds it appropriate to support and subsidize (e.g., the research and educational users of the NREN). A voucher system has been proposed, in the case of the NREN, which would permit users to choose which NREN service provider(s) to engage. The vouchers might be redeemed by the service providers in the same sort of way that food stamps are redeemed by supermarkets. Over time, the cost of the vouchers could change so that an initial high subsidy from the federal government would diminish until the utility of the vouchers vanished and decisions would be made to purchase telecommunications services on a pure cost/benefit basis. IMPORTANCE OF COMMERCIAL INTERESTS The initial technical architecture should incorporate commercial service provision where possible so as to avoid the creation of a system which is solely reliant on the federal government for its support and operation. It is anticipated that a hybrid system will develop but, for example, it is possible that the gigabit backbone components of the system might be strictly commercial from the start, even if the lower speed components of the NREN vary from private, to public to federally subsidized or owned and operated. Cerf [Page 7] RFC 1167 NREN July 1990 CONCLUSIONS The idea of creating a National Research and Education Network has captured the attention and enthusiasm of an extraordinarily broad collection of interested parties. I believe this is in part a consequence of the remarkable range of new services and facilities which could be provided once the network infrastructure is in place. If the technology of the NREN is commercially viable, one can readily imagine that an economic engine of considerable proportions might result from the widespread accessibility of NREN-like facilities to business sector. Security Considerations Security issues are not discussed in this memo. Author's Address Vinton G. Cerf Corporation for National Research Initiatives 1895 Preston White Drive, Suite 100 Reston, VA 22091 EMail: vcerf@NRI.Reston.VA.US Phone: (703) 620-8990 ------------------------------------------------------------------------------

December 1989 FBI 1. THEFT OF COMPUTER SOFTWARE: A NATIONAL SECURITY THREAT By William J. Cook Assistant U.S. Attorney Chicago, IL -- Between July and September 1987, a Chicago youth attacked AT&T computers at Bell Labs in Illinois and New Jersey, at a NATO missile support site in North Carolina, and at Robbins Air Force Base in Georgia, stealing software worth $1.2 million and causing $174,000 worth of damage. (1) -- In October 1988, Scotland Yard arrested an English attacker who had broken into over 200 military, corporate, and university computers in the United States and Europe. The indication was that he planned to extort money from one of the victim corporations. (2) -- In November 1988, a college undergraduate planted a computer virus that temporarily disabled 6,000 computers on the U. S. Army research computer network (ARPANET). (3) As evident by these accounts of computer piracy, computer-aided attacks on Government and corporate networks are becoming more numerous and sophisticated. While estimates vary, computer industry sources indicate that computer-related crime (including software theft) annually costs U.S. companies as much as $5 billion per year, with each incident costing approximately $450,000. (4) More importantly, however, the infiltration and theft of computer files is a growing Federal crime problem, since many such actions jeopardize the security and defense of the United States. This article gives a brief overview of the theft and illegal export of computer software. It also details steps taken by the U.S. Government to protect national security and defense information with the intent of curtailing and hopefully eliminating the occurrence of such actions in the future. INTERNATIONAL COMPUTER HACKERS While most computer attacks are committed by hackers who are not agents of foreign government, the growing attention of Eastern Bloc governments to hackers indicates that these nations clearly recognize the benefits of using them to expose openings in U.S. computer networks. In March 1989, it was disclosed that West German hackers sponsored by Eastern Bloc intelligence agencies had been systematically searching for classified information on Government computers throughout the United States through a weakness in a computer network at a California university. (5) The following month, Canada expelled 19 Soviet diplomats for wide-ranging espionage operations to obtain Canadian defense contractor information for military and commercial purposes. (6) And in December 1988, a search warrant filed by U.S. Customs agents in Chicago disclosed that a confederate of the Yugoslav Consul- General in Chicago was using a hacker to attack defense contractors by remote access in order to steal computerized information. According to the affidavit, the information obtained by the hacker was subsequently smuggled out of the United States in diplomatic pouches with the help of the Counsel- General. Public access information and published reports reflect that Soviet efforts to obtain technical information are not an illusion. A major daily newspaper reported that the Soviet Union was actively fostering hacker-to-hacker ties between the Soviet international computer club and computer firms and hackers in the United States, Britain, and France. (7) Another newspaper account told of the Soviet Union setting up programmers in Hungary and India for the purpose of translating and converting U.S. origin software to the format of Soviet and Warsaw Pact country machines. (8) Then in March 1989, a member of the Soviet military mission in Washington, DC, was arrested and expelled from the United States for attempting to obtain technical information about how U.S. Government classified information is secured in computers. (9) The Soviet's main targets are U.S. Government agencies, defense contractors, and high-tech companies and are purportedly backed by a $1.5 billion annual "procurement" budget. Further, Soviet satellite countries have become very active in the Soviet high technology procurement effort. For the past several years, Hungarian, Bulgarian, Yugoslavian, and Polish intelligence officers and their agents have participated in the high-tech theft effort, along with agents from Vietnam, North Korea, and India. (10) Also, Cuban and Nicaraguan intelligence officers are using front companies in Panama to obtain U.S. technology. (11) News accounts suggest that these efforts are successful; 60-70% of the technology is obtained, while 90% of nonclassified high technology data is acquired. More than 60% of the stolen technology comes from the United States. (12) As a result, the U.S. technological "lead" over the Soviets has gone from 10-12 years in 1975 to 4-6 years in 1985. (13) And the savings to the Soviets has been impressive. In 1978 it has been estimated that the Soviet Union saved $22 million in research and development costs by stealing U.S. technology; the following year, they saved $50 million. (14) Between 1976 and 1980, the Soviet aviation industry alone saved $256 million in research and development because of stolen U.S. technology. (15) More significantly, much of the stolen technology is critical to the national security and defense of the United States. PROTECTING TECHNICAL DATA In 1984, the U.S. Department of Commerce placed expanded export controls on computer software as part of its general protection of technical data deemed vital to the national defense and security of the United States. However, export control in this realm is an enormous challenge since modern technology allows the criminal to steal restricted software stored on Government and corporate computers by remote access from a personal computer anywhere in the world. Literally, an international border becomes established where a telephone line plugs into the computer modem. OBSERVATIONS Several observations can be reached from this mosaic. Obviously, U.S. taxpayers are subsidizing the modernization of the Soviet military establishment. And it is more economical for the Soviets to steal U.S. technology than to fund and develop their own research and development capabilities. More importantly, however, the United States needs to do a better job protecting its technology. As noted previously, in response to the Soviet "tech-threat," the United States and other countries expanded controls on high-technology computer software by placing them on the Commodity Control List or Munitions List. Commerce Department and State Department licensing officers require that validated export licenses and end-user assurances are obtained before software named on these lists are exported. Both the Commerce and State Departments routinely call in Defense Department personnel to analyze these export requests. Prosecution for illegally exporting computer data and software can be brought under several sections of the U.S. Code. (16) However, before prosecution under these sections can be successful, several areas must be developed in the computer industry and the law enforcement community. o Corporations should consider placing export control warnings on sensitive software programs, which would clearly assist U.S. efforts to enforce national export laws that require defendants have specific knowledge of export restrictions when they export the computer data. o Federal agents need to become oriented to the computer industry and computers to overcome computerphobia. o Corporate and Government hiring must be done with great care when the employees will have access to computer networks or trash from computer centers. o Computer security specialists and systems administrators must be alert to internal unauthorized access and external hacker attacks and the potential ramifications of activities. They must also be aware that the modem plug-in on one of their computers could be the international border in the export violation and that computerized log records may be the only evidence of espionage of "tech-theft." o Federal agents and computer security professionals must recognize the need for rapid mutual cooperation and communication, with security professionals providing background information on the attacked computer network and assisting with Federal investigations and search warrant efforts. CONCLUSION It is folly to assume that U.S. industry can continue to make sufficient research and development advances each year to ensure that the United States keeps an edge on Warsaw Pact countries. These countries continue to rob the United States of advanced technological information critical to the defense and security of this country. The taxpayers and consumers writing the checks for Government and private sector technological research and development deserve a coordinated Federal law enforcement and computer industry response that recognizes software and computer-related engineering as one of our country's greatest resources. FOOTNOTES (1) ComputerWorld, February 20, 1989. (2) Sunday Telegraph, October 23, 1988. (3) The Boston Globe, November 14, 1988. (4) ComputerWorld, April 3, 1989. (5) Hamburg Ard Television Network, March 2, 1989; see also, Cliff Stoll, "Stalking the Wiley Hacker," Communications of the ACM, May 1988. (6) Reuters, June 28, 1988. (7) The Washington Post, January 2, 1989. (8) The New York Times, January 29, 1988. (9) Reuters, March 9, 1989. (10) "Soviet Acquisition of Militarily Significant Western Technology: An Update," published by the Central Intelligence Agency, 1985. (11) The Los Angeles Times, November 21, 1988. (12) Supra note 10. (13) Ibid. (14) Ibid. (15) Ibid. (16) 118 U.S.C. sec. 1029 (fraudulent activity in connection with using accessing devices in interstate commerce); 18 U.S.C. sec. 1030 (remote access with intent to defraud in connection with Federal interest computers and/or Government-owned computers); 18 U.S.C. sec. 1343 (use of interstate communications systems to further a scheme to defraud); 18 U.S.C. sec. 2512 (making, distributing, possessing, and advertising communication interception devices and equipment); 18 U.S.C. sec. 2314 (interstate transportation of stolen property valued at over $5,000); 17 U.S.C. sec. 506 (Copyright infringement violations); 22 U.S.C. sec 2778 (illegal export of Department of Defense controlled software); 18 U.S.C. sec. 793 (espionage, including obtaining and/or copying information concerning telegraph, wireless, or signal station, building, office, research laboratory or stations for a foreign government or to injure the United States); 18 U.S.C. sec. 2701 (unlawful access to electronically stored information); 18 U.S.C. sec. 1362 (malicious mischief involving the willful interference with military communications systems); 18 U.S.C. sec. 1962 (RICO--20 years/$25,000/forfeiture of property for committing two violations of wire fraud and/or transportation of stolen property). ================================================================ The EPIC Project, a nonprofit public benifit corporation founded last year by a handful of college students, is advising the Chairman of the American Bar Association Technology and the Courts (Sundevil) Subcommittee looking into federal court rule changes. These proposed rule changes are a direct result of actions taken by the Seceret Service, FBI and other enforcement agents in Operation Sun Devil. Rules of evidence, warrants, et al, are in drastic need of change to address the constitutional and civil rights issues at odds with technology. I would very much like to hear from anyone with constructive input or suggestions for needed changes. 9-18-90 Jeff Aldrich Fax: (707) 425-9811 The EPIC Project Voice: (707) 425-6813 P.O. Box 5080-341 Data: 1:212/105@fido.org Fairfield, CA 94533 jefrich@well.sf.ca.us

BEYOND THE ORALITY/LITERACY DICHOTOMY: JAMES JOYCE AND THE PRE-HISTORY OF CYBERSPACE by DONALD F. THEALL University Professor Trent University <dtheall@trentu.ca> _Postmodern Culture_ v.2 n.3 (May, 1992) Copyright (c) 1992 by Donald F. Theall, all rights reserved. This text may be freely shared among individuals, but it may not be republished in any medium without express written consent from the authors and advance notification of the editors. [1] _The Gutenberg Galaxy_, a book which redirected the way that artists, critics, scholars and communicators viewed the role of technological mediation in communication and expression, had its origin in Marshall McLuhan's desire to write a book called "The Road to _Finnegans Wake_." It has not been widely recognized just how important James Joyce's major writings were to McLuhan, or to other major figures (such as Jorge Luis Borges, John Cage, Jacques Derrida, Umberto Eco, and Jacques Lacan) who have written about aspects of communication involving technological mediation, speech, writing, and electronics. While all of these connections should be explored, the most enthusiastic Joycean of them all, McLuhan, provides the most specific bridge linking the work of Joyce and his modernist contemporaries to the development of electric communication and to the prehistory of cyberspace and virtual reality. McLuhan's scouting of "the Road to _Finnegans Wake_" established him as the first major disseminator of those Joycean insights which have become the unacknowledged basis for our thinking about technoculture, just as the pervasive McLuhanesque vocabulary has become a part, often an unconscious one, of our verbal heritage. [2] In the mid-80s, William Gibson first identified the emergence of cyberspace as the most recent moment in the development of electromechanical communications, telematics and virtual reality. Cyberspace, as Gibson saw it, is the simultaneous experience of time, space, and the flow of multi-dimensional, pan-sensory data: All the data in the world stacked up like one big neon city, so you could cruise around and have a kind of grip on it, visually anyway, because if you didn't, it was too complicated, trying to find your way to the particular piece of data you needed. Iconics, Gentry called that.^1^ This "consensual hallucination" produced by "data abstracted from the banks of every computer in the human system" creates an "unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights receding."^2^ Almost a decade earlier, McLuhan's remarks about computers (dating from the late 70s) display some striking similarities:^3^ It steps up the velocity of logical sequential calculations to the speed of light reducing numbers to body count by touch . . . . It brings back the Pythagorean occult embodied in the idea that "numbers are all"; and at the same time it dissolves hierarchy in favor of decentralization. When applied to new forms of electronic-messaging such as teletext and videotext, it quickly converts sequential alphanumeric texts into multi-level signs and aphorisms, encouraging ideographic summation, like hieroglyphs.^4^ McLuhan's %hieroglyphs% certainly more than anticipate Gibson's %iconics% and McLuhan's particular use of hieroglyph or iconology, like that of mosaic, primarily derives from Joyce and Giambattista Vico. [3] It is not surprising then that McLuhan's works, side by side with those of Gibson, have been avidly read by early researchers in MIT's Media Lab^5^, for these researchers also conceive of a VR composed, like the tribal and collective "global village," of "tactile, haptic, proprioceptive and acoustic spaces and involvements."^6^ The experiments of the artistic avant-garde movements (such as the Dadaists, the Bauhaus and the Surrealists) and of individuals (such as Marcel Duchamp, Paul Klee, Sergei Eisenstein or Luis Bunuel) generated the exploration of the semiotics and technical effects of such spaces and involvements. Duchamp, for example, became an early leading figure in splitting apart the presumed generic boundaries of painting and sculpture to explore arts of motion, light, movement, gesture, and concept, exemplified in his _Large Glass_^7^ and the serial publication of his accompanying notes from _The Box of 1914_ through _The Green Box_ to _A l'infinitif_. His interest in the notes as part of the total work echo Joyce's own interest in the publication of _Work in Progress_ and commentaries he organized upon it (e.g., _Our Exagmination Round his Factification for Incamination of Work in Progress_). Joyce also explores similar aspects of motion, light, movement, gesture and concept. So the road to VR and MIT's Media Lab begins with poetic and artistic experimentation in the late nineteenth and early twentieth century; later, as Stuart Brand notes, many of the Media Lab researchers of the 60s and 70s placed great importance on collaboration with artists involved in exploring the nature and art of motion and in investigating new relationships between sight, hearing, and the other senses.^8^ [4] Understanding the social and cultural implications of VR and cyberspace requires a radical reassessment of the inter-relationships between Gibson's now commonplace description of cyberspace, McLuhan's modernist-influenced vision of the development of electric media, and the particular impact that Joyce had both on McLuhan's writings about electrically mediated communication and on the views of Borges, Cage, Derrida, Eco and Lacan regarding problems of mediation and communication. Such a reassessment requires that two central issues be discussed: (i) the crucial nature of VR's challenge to the privileging of language through the orality/literacy dichotomization used by many theorists of language and communication; (ii) the idea of VR's presence as *the* super-medium that encompasses and transcends all media. The cluster of critics who have addressed orality and literacy, following the lead of Walter Ong, H.A. Innis and Eric Havelock, have--like them--failed to comprehend the fact that McLuhan was disseminating a Joycean view which grounded communication in tactility, gesture and CNS processes, rather than promulgating the emergence of a new oral/aural age, a secondary orality. This emphasis on the tactile, the gestural and the play of the CNS in communication is a key to Joyce's literary exploration of a theme he shared with his radical modernist colleagues in other arts who envisioned the eventual development of a coenaesthetic medium^9^ that would integrate and harmonize the effects of sensory and neurological information in currently existing and newly emerging art forms. [5] Joyce's work should be recognized as pioneering the artistic exploration of two sets of differences-- orality/literacy and print/[tele-]electric media--that have since become dominant themes in the discussion of these questions. _Finnegans Wake_ is one of the first major poetic encounters with the challenge that electronic media present to the traditionally accepted relationships between speech, script and print. (_Ulysses_ also involves such an encounter, but at an earlier stage in the historic development of mediated communication.) Imagine Joyce around 1930 asking the question: what is the role of the book in a culture which has discovered photography, phonography, radio, film, television, telegraph, cable, and telephone and has developed newspapers, magazines, advertising, Hollywood, and sales promotion? What people once read, they will now go to see in film and on television; everyday life will appear in greater detail and more up-to-date fashion in the press, on radio and in television; oral poetry will be reanimated by the potentialities of sound recording.^10^ [6] The "counter-poetic," _Finnegans Wake_, provides one of *the* key texts regarding the problem presented by the dichotomization of the oral and the written and by its frequent corollary, a privileging of either speech or language. This enigmatic work is not only a polysemic, encyclopedic book designed to be read with the simultaneous involvement of ear and eye: it is also a self-reflexive book about the role of the book in the electro-machinic world of the new technology.^11^ The _Wake_ is the most comprehensive exploration, prior to the 1960s or 70s, of the ways in which these new modes created a dramatic crisis for the arts of language and the privileged position of the printed book. The _Wake_ dramatizes the necessary deconstruction and reconstruction of language in a world where multi-semic grammars and rhetorics, combined with entirely new modes for organizing and transmitting information and knowledge, eventually would impose a variety of new, highly specialized roles on speech, print and writing. Joyce's selection of Vico's _New Science_^12^ as the structural scaffolding for the _Wake_--the equivalent of Homer's _Odyssey_ in _Ulysses_--underscores how his interest in the contemporary transformation of the book requires grounding the evolution of civilization in the poetics of communication, especially gesture and language and the "prophetic" role of the poetic in shaping the future. [7] As the world awakens to the full potentialities for the construction of artifacts and processes of communication in the new electric cosmos, Joyce foresees the transformation (not the death) of the book--going beyond the book as it had historically evolved. Confronted with this situation, Joyce seeks to develop a poetic language which will resituate the book within this new communicative cosmos, while simultaneously recognizing the drive toward the development of a theoretically all-inclusive, all-encompassing medium, "virtual reality." Since the action takes place in a dreamworld, Joyce can produce an impressively prophetic imaginary prototype for the virtual worlds of the future. His dreamworld envelops the reader within an aural sphere, accompanied by kinetic and gestural components that arise from effects of rhythm and intonation realized through the visual act of reading; but it also reproduces imaginarily the most complex multi-media forms and envisions how they will utilize his present, which will have become the past, to transform the future.^13^ [8] The hero(ine)^14^ in the _Wake_, "Here Comes Everybody," is a communicating machine, "This harmonic condenser enginium (the Mole)" (310.1), an electric transmission-receiver system, an ear, the human sensorium, a presence "eclectrically filtered for all irish earths and ohmes." Joyce envisions the person as embodied within an electro-machinopolis (an electric, pan-global, machinic environment), which becomes an extension of the human body, an interior presence, indicated by a stress on the playfulness of the whole person and on tactility as calling attention to the interplay of sensory information within the electro-chemical neurological system. This medley of elements and concerns, focussed on questioning the place of oral and written language in an electro-mechanical technoculture that engenders more and more comprehensive modes of communication biased towards the dramatic, marks Joyce as a key figure in the pre-history of virtual reality. [9] Acutely sensitive to the inseparable involvement of speech, script, and print with the visual, the auditory, the kinesthetic and other modes of expression, Joyce roots all communication in gesture: "In the beginning was the gest he jousstly says" (468.5-6). Here the originary nature of gesture (gest, F. %geste% = gesture)^15^ is linked with the mechanics of humor (i.e., jest) and to telling a tale (gest as a feat and a tale or romance). Gestures, like signals and flashing lights that provide elementary mechanical systems for communications, are "words of silent power" (345.19). A traffic crossing sign, "Belisha beacon, beckon bright" (267.12), exemplifies such situations "Where flash becomes word and silents selfloud." Since gestures, and ultimately all acts of communication, are generated from the body, the "gest" as "flesh without word" (468.5-6) is "a flash" that becomes word and "communicake[s] with the original sinse" [originary sense + the temporal, "since" + original sin (239.1)]. "Communicake" parallels eating to speaking, and speaking is linked in turn to the act of communion as participation in, and consumption of, the Word--an observation adumbrated in the title of one of Marcel Jousse's groundbreaking books on gesture as the origin of language, _La Manducation de la Parole_ ("The Mastication of the Word"). By treating the "gest" as a bit (a bite), orality and the written word as projections of gesture can be seen to spring from the body as a communicating machine.^16^ The historical processes that contribute to the development of cyberspace augment the growing emphasis, in theories such as Kenneth Burke's, on the idea that the goal of the symbolic action called communication is *secular, paramodern communion*.^17^ [10] The _Wake_ provides a self-reflexive explanation of the communicative process of encoding and decoding required to interpret an encoded text, which itself is characteristically mechanical: The prouts who will invent a writing there ultimately is the poeta, still more learned, who discovered the raiding there originally. That's the point of eschatology our book of kills reaches for now in soandso many counterpoint words. What can't be coded can be decorded if an ear aye seize what no eye ere grieved for. Now, the doctrine obtains, we have occasioning cause causing effects and affects occasionally recausing altereffects. Or I will let me take it upon myself to suggest to twist the penman's tale posterwise. The gist is the gist of Shaum but the hand is the hand of Sameas. (482.31-483.4) The dreamer as a poet, a Hermetic thief, an "outlex" (169.3)--i.e., an outlaw, lawless, beyond the word and, therefore, the law, "invents" the writing by originally discovering the reading of the book and does so by "raiding" [i.e., "plundering" (reading + raiding)].^18^ This reading encompasses both the idealistic "eschatology" and the excrementitious-materialistic (pun on scatology) within the designing of this "book of kills" (deaths, deletions, drinking sessions, flows of water--a counterpoint of continuity and discontinuity),^19^ a book as carefully crafted or machined as the illuminations of the _Book of Kells_ are. Seeing and hearing are intricately involved in this process, so the reader of this night-book also becomes a "raider" of the original "reading-writing" through the machinery of writing. It is a production "in soandso many counterpoint words" that can be read only through the machinery of decoding, for "What can't be coded can be decorded, if an ear aye seize what no eye ere grieved for" (482.34). The tale that the pen writes is transmitted by the post, and the whole process of communication and its interpretation is an extension of the hand and of bodily gesture-language: "The gist is the gist of Shaum but the hand is the hand of Sameas" (483.3-4). [11] Orality, particularly song, is grounded in the machinery of the body's organs: "Singalingalying. Storiella as she is syung. Whence followeup with endspeaking nots for yestures" (267.7-9).^20^ The link is rhythm, for "Soonjemmijohns will cudgel some a rhythmatick or other over Browne and Nolan's divisional tables" (268.7-9). Gesture, with its affiliation with all of the neuro-muscular movements of the body, is a natural script or originary writing, for the word "has been reconstricted out of oral style into verbal for all time with ritual rhythmics" (36.8-9). Since the oral is "reconstricted" (reconstructed + constricted or limited) into the verbal, words also are crafted in relation to sound, a natural development of which is "wordcraft": for example, hieroglyphs and primitive script based on drawings or mnemonic devices.^21^ Runes and ogham are literally "woodwordings," so pre- or proto-writing (i.e., syllabic writing) is already "a mechanization of the word," which is itself implicit in the body's use of gesture. [12] Joyce's practice and his theoretical orientation imply that as the road to cyberspace unfolds, the very nature of the word, the image, and the icon also changes. Under the impact of electric communication, it is once again clear that the concept of the word must embrace artifacts and events as well.^22^ Writing and speech are subsumed into entirely new relationships with non-phonemic sound, image, gesture, movement, rhythm, and all modes of sensory input, especially the tactile. To continue to speak about a dichotomy of orality versus literacy is a misleading over-simplification of the role that electric media play in this transformation, a role best comprehended through historical knowledge of the earliest stages of human communication where objects, gestures and movements apparently intermingled with verbal and non-verbal sounds. Marschak's study of early cultural artifacts, the Aschers' discussion of the quipu, and Levi-Strauss's discussions of the kinship system demonstrate the relative complexity of some ancient, non-linguistic systems of communication.^23^ Adapting Vico's speculation that human communication begins with the gestures and material symbols of the "mute," Joyce early in the _Wake_ presents an encounter between two characters whose names deliberately echo Mutt and Jeff of comic strip fame. Mutt (until recently a mute) and Jute (a nomadic invader) "excheck a few strong verbs weak oach eather" (16.8-9). [13] Beginning with gesture, hieroglyph and rune, Joyce traces human communication through its complex, labyrinthine development, right down to the TV and what it bodes for the future. For example, an entire episode of the _Wake_ (I,5)^24^ is devoted to the technology of manuscripts and the theory of their interpretation--textual hermeneutics--in which the _Wake_ as a book is interpreted as if it were a manuscript, "the proteiform graph is a polyhedron of all scripture" (107.8). At each stage, Joyce recognizes how the machinery of codification is implicit in the history of communication, for discussing this manuscript, he observes that on holding the verso against a lit rush this new book of Morses responded most remarkably to the silent query of our world's oldest light and its recto let out the piquant fact that it was but pierced but not punctured (in the university sense of the term) by numerous stabs and foliated gashes made by a pronged instrument. . . . (123.34-124.3) This illustrates how the beginning of electric media (the telegraph) is a transformation of the potentialities of the early manuscript, just as any manuscript is a transformation of the "wordcraft" of "woodwordings." "Morse code" is indicative of the mechanics of codification, for while code is essential to all communication (thus prior to the moment when the mechanical is electrified), the role of codification is radically transformed by mechanization. [14] The appearance of the printing press demonstrates the effect of this radical transformation: Gutenmorg with his cromagnon charter, tintingfast and great primer must once for omniboss step rubrickredd out of the wordpress else is there no virtue more in alcohoran. For that (the rapt one warns) is what papyr is meed of, made of, hides and hints and misses in prints. Till ye finally (though not yet endlike) meet with the acquaintance of Mister Typus, Mistress Tope and all the little typtopies. Fillstup. So you need hardly spell me how every word will be bound over to carry three score and ten toptypsical readings throughout the book of Doublends Jined . . . . (20.7-16) As "Gutenmorg with his cromagnon charter, tintingfast and great primer" steps "rubrickredd out of the wordpress," the dream reminds us that "papyr is meed of, made of, hides and hints and misses in prints." Topics (L. %topos%) and types (L. %typus%) as figures, forms, images, topics and commonplaces, the elemental bits of writing and rhetoric, are now realized through typesetting. Implicit in the technology of print is the complex intertextuality of verbal ambivalence, for "every word will be bound over to carry three score and ten toptypsical readings throughout the book of Doublends Jined." Printing sets in place the "root language" (424.17) residing in the types and topes of the world and potentially eliminates a multitude of alternate codes such as actual sounds, visual images, real objects, movements, and gestures that will re-emerge with the electromechanical march towards VR and cyberspace. [15] By the 1930s, in a pub scene in the _Wake_, Joyce playfully anticipated how central sporting events or political debates would be for television when he described the TV projection of a fight being viewed by the pub's "regulars" (possibly the first fictional TV bar room scene in literary history). Joyce's presentation of this image of the battle of Butt and Taff, which is peppered with complex puns involving terminology associated with the technical details of TV transmission, has its own metamorphic quality, underscored by the "viseversion" (vice versa imaging) of Butt and Taff's images on "the bairdboard bombardment screen" ("bairdboard" because John Logie Baird developed TV in 1925). Joyce explains how "the bairdboard bombardment screen," the TV as receiver, receives the composite video signal "in scynopanc pulses" (the synchronization pulses that form part of the composite video signal), that come down the "photoslope" on the "carnier walve" (i.e., the carrier wave which carries the composite video signal) "with the bitts bugtwug their teffs." Joyce imagines this receiver to be a "light barricade" against which the charge of the light brigade (the video signal) is directed, reproducing the "bitts." Although (at least to my knowledge) bit was not used as a technical term in communication technology at the time, Joyce is still able, on analogy with the telegraph, to think of the electrons or photons as bits of information creating the TV picture. [16] Speech, print and writing are interwoven with electromechanical technologies of communication throughout the _Wake_. References to the manufacture of books, newspapers and other products of the printing press abound. Machineries and technological organizations accompany this development: reporters, editors, interviewers, newsboys, ad men who produce "Abortisements" (181.33). Since complex communication technology is characteristic of the later stages, in addition to newspapers, radio, "dupenny" magazines, comics (contemporary cave drawing), there is "a phantom city phaked by philm pholk," by those who would "roll away the reel world." Telecommunications materialize again and again throughout the night of the _Wake_, where "television kills telephony." [17] The "tele-" prefix, betraying an element of futurology in the dream, appears in well over a dozen words including in addition to the familiar forms terms such as "teleframe," "telekinesis," "telesmell," "telesphorously," "televisible," "televox," or "telewisher," while familiar forms also appear in a variety of transformed "messes of mottage," such as "velivision" and "dullaphone." This complex verbal play all hinges on the inter-translatability of the emerging forms of technologically mediated communication. In the opening episode of the second part, the "Feenicht's Playhouse," an imaginary play produced by HCE's children in their nursery is "wordloosed over seven seas crowdblast in cellelleneteutoslavzendlatinsoundscript. In four tubbloids" (219.28-9). Like the cinema, "wordloosed" (wirelessed but also let loose) transglobally, all such media are engaged in a "crowdblast" of existing languages and cultures, producing an interplay between local cultures and a pan-international hyperculture. [18] In the concluding moments of the _Wake_, Joyce generalizes his pre-cybernetic vision in one long intricate performance that not only concerns the book itself, but also anticipates by twenty years some major discussions of culture, communication, and technology. A brief scene setting: this is the moment in the closing episode just as the HCE is awakening. In the background he hears noises from the machines in the laundry next door. It is breakfast time and there are sounds of food being prepared; eggs are being cooked and will be eaten, so there is anticipation of the process of digestion that is about to take place.^25^ At this moment a key passage, inviting interminable interpretation, presents in very abstract language a generalized model of production and consumption, which is also the recorso of the schema of this nocturnal poem, that consumes and produces, just as the digestive system itself digests and produces new cells and excrement--how else could one be a poet of "litters" as well as letters and be "litterery" (114.17; 422.35) as well as literary? [19] The passage begins by speaking about "our wholemole millwheeling vicociclometer, a tetradomational gazebocroticon," which may be the book, a letter to be written, the digestive system assimilating the eggs, the sexual process, the mechanical "mannormillor clipperclappers" (614.13) of the nearby Mannor Millor laundry, the temporal movement of history, or a theory of engineering, for essentially it relates the production of cultural artifacts or the consumption of matter (like reading a book, seeing a film or eating eggs; the text mentions a "farmer, his son and their homely codes, known as eggburst, eggblend, eggburial, and hatch-as-hatch-can" (614.28)). The passage concludes, "as sure as herself pits hen to paper and there's scribings scrawled on eggs" (615.9-10). Here the frequent pairing of speaking (writing) with eating is brought to a climax in which it is related to all the abstract machines which shape the life of nature, decomposing into "bits" and recombining. [20] These bits, described as "the dialytically [dialectic + dialysis] separated elements of precedent decomposition," may be eggs, or other "homely codes" such as the "heroticisms, catastrophes and ec-centricities" (the stuff of history or the dreamers stuttering speech or his staggering movements) transmitted elementally, "type by tope, letter from litter, word at ward, sendence of sundance . . ." (614.33-615.2). All of these bits--matter, eggs, words, TV signals, concepts, what you will--are "anastomosically assimilated and preteri-dentified paraidiotically," producing "the sameold gamebold adomic structure . . . as highly charged with electrons as hophazards can effective it" (615.5-8). In anticipation of the contemporary electronic definition of the "bit," Joyce associates the structure of communication (ranging from TV and telegraphic signals to morphophonemic information and kinesthesia) with bits of signals, "data" and information. He presents it as essentially an assemblage of multiplicities, different from a synthesizing or totalizing moment, for it occurs by the crossing of pluralistic branches of differing motifs, through a process of transmission involving flows, particularly the flowing of blood, water and speech, and breaks such as the discontinuous charges of electrical energy, telegraphy, and punctuation--those "endspeaking nots for yestures" (267.8). [21] Here Joyce's entire prophetic, schizoid vision of cyberspace seems somewhat Deleuzian. It is an ambivalent and critical vision, for the "ambiviolence" of the "langdwage" throughout the _Wake_ implies critique as it unfolds this history, since Joyce still situates parody within satire. He does not free it from socio-political reference, as a free-floating "postmodernist" play with the surface of signifiers would. This can be noted in the way that Joyce first probes what came to be one of the keystones of McLuhanism. Joyce plays throughout the work with spheres and circles, some of which parody one of the mystical definitions of God frequently attributed to Alan of Lille (Alanus de Insulis), but sometimes referred to as Pascal's sphere. Speaking of a daughter-goddess figure, he says: our Frivulteeny Sexuagesima to expense herselfs as sphere as possible, paradismic perimutter, in all directions on the bend of the unbridalled, the infinisissimalls of her facets becoming manier and manier as the calicolum of her umdescribables (one has thoughts of that eternal Rome) . . . . (298.27-33) Here a sphere is imagined whose center is everywhere and circumference nowhere, since it is infinitesimal and undescribable (though apparently the paradigmic perimeter is sexual), as the paradisal mother communicates herself without apparent limit. This is both an embodied and a disembodied sphere, polarizing and decentering the image so as to impede any closure. The same spherical principle is applied more widely to the presentation of the sense of hearing. The reception of messages by the hero/ine of the _Wake_, "(Hear! Calls! Everywhair!)" (108.23), is accomplished by "bawling the whowle hamshack and wobble down in an eliminium sounds pound so as to serve him up a melegoturny marygoraumd" (309.22-4), a sphere for it requires "a gain control of circumcentric megacycles" (310.7-8). It can truly be said of HCE, "Ear! Ear! Weakear! An allness eversides!" (568.26),^26^ precisely because he is "%h%uman, %e%rring and %c%ondonable"(58.19), yet "humile, commune and ensectuous" (29.30), suffering many deprivations his "%h%ardest %c%rux %e%ver" (623.33) [italics mine]. Though "humbly to fall and cheaply to rise, [this] exposition of failures" (589.17) living with "%H%einz %c%ans %e%verywhere"(581.5), still protests his fate "making use of sacrilegious languages to the defect that he would %c%hallenge their %h%emosphores to %e%xterminate them" (81.25) by decentering or dislocating any attempts to enclose him. [22] This discussion of sphere and hearing critically anticipates what McLuhan later called "acoustic space"--a fundamental cyberspatial conception with its creation of multi-dimensional environments, a spherical environment within which aural information is received by the CNS--that also embodies a transformation of the hermetic poetic insight that "the universe (or nature) [or in earlier versions, God] is an infinite sphere, the center of which is everywhere, the circumference nowhere."^27^ Today, VR, as Borges' treatment of Pascal's sphere seems to imply, is coming to be our contemporary pre-millennial epitome of this symbol, a place where each participant (rather than *the* deity), as microcosm, is potentially the enigmatic center. People englobed within virtual worlds find themselves interacting within complex, transverse, intertextual multimedia forms that are interlinked globally through complex, rhizomic (root-like) networks. [23] All of this must necessarily relate back to the way Joyce treats the subject of and produces the artifact that is *the book*. While, beginning with Mallarme, the themes of the book and the death of literature resound through modernism, Joyce's transformation of the book filtered through the "mcluhanitic" reaction to "mcluhanism" becomes, in the usual interpretation of McLuhan, the annunciation of the death of the book, *not* its transformation, as with Joyce. Joyce is important, for following Marcel Jousse and Vico,^28^ he situates speech and writing as modes of communication within a far richer and more complex bodily and gestural theory of communication than that represented by the reductive dichotomy of the oral and the literate. As the predominance of print declines, the _Wake_ explores the history of communication by comically assimilating the method of Vico's _The New Science_--which, as one of the first systematic and empirical studies of the place of poetic action in the history of how people develop systems of signs and symbols, attributes people's ability for constructing their society to the poetic function. [24] Joyce avoids that facile over-simplification of the complexities of print, arising from the orality/literacy dichotomy, which attributes a privileged role to language as verbal--a privilege based on theological and metaphysical claims. The same dichotomy creates problems in discussing technological and other non-verbal forms of mediated communication, including VR and TV. At one point in the _Wake_ "Television kills telephony in brothers' broil. Our eyes demand their turn. Let them be seen!" (52.18-9), for TV also comprehends the visual and the kinesthetic. Yet most McLuhanites who have opted for the orality/literacy split still call it an oral medium in opposition to print. The same problem occurs when mime, with its dependence on gesture and rhythm, is analyzed as an oral medium. As the _Wake_ jocularly observes: seein as ow his thoughts consisted chiefly of the cheerio, he aptly sketched for our soontobe second parents . . . the touching seene. The solence of that stilling! Here one might a fin fell. Boomster rombombonant! It scenes like a landescape from Wildu Picturescu or some seem on some dimb Arras, dumb as Mum's mutyness, this mimage . . . is odable to os across the wineless Ere no dor nor mere eerie nor liss potent of suggestion than in the tales of the tingmount. (52.34-53.6) The mime plays with silence, sight, touch and movement seeming like a landscape or a movie. [25] Facile over-simplification also overlooks that long before the beginnings of the trend towards cyberspace, print had not been strictly oriented towards linearity and writing, for the print medium was supplemented by its encyclopedic, multi-media nature, absorbing other media such as illustrations, charts, graphs, maps, diagrams, and tables, not all aspects of which are precisely linear. While writing may have had a predominantly linear tendency, its history is far more complex, as Elizabeth Eisenstein has established.^29^ The orality/literacy distinction does not provide an adequately rich concept for dealing with print, any more than it does for the most complex and comprehensive images of virtual reality and participatory hyperspace (e.g., sophisticated extensions of the datagloves or the Aspen map), which, to adapt a Joycean phrase, directly transmit "feelful thinkamalinks." Since VR should enable a person to feel the bodily set of another person or place, while simultaneously receiving multiple intersensory messages, understanding the role of the body in communication is crucial for understanding VR. When McLuhan and Edward Carpenter first spoke about their concept of orality (linked to aurality, mouth to ear, as line of print to eye scan), it entailed recognizing the priority and primacy of tactility and inter-sensory activity in communication, for "In the beginning there was the gest." [26] As Kenneth Burke realized in the 30s, Joyce's grounding communication and language in gesture is distinctly different from an approach which privileges language, for it involves a complete embodying of communication. While the oral only embodies the speech organs, the entire CNS is necessarily involved in all communication, including speech. As John Bishop has shown in _Joyce's Book of the Dark_, the sleeper primarily receives sensations with his ear, but these are tranformed within the body into the world of signs that permeate the dream and which constitute the _Wake_.^30^ Joyce views language as "gest," as an imaginary means of embodying intellectual-emotional complexes, his "feelful thinkamalinks." From this perspective, the semic units of the _Wake_ (integrated complexes constructed from the interaction of speech and print involving, rhythm, orthography as sign and gesture and visual image) assume the role of dialogue with other modes of mediated communication, exploiting their limitations and differences. Joyce crafts a new %lingua% for a world where the poetic book will deal with those aspects of the imaginary that cannot be encompassed within technologically mediated communication. Simultaneously, he recognizes that a trend towards virtual reality is characteristic of the electro-mechanically or technologically mediated modes of communication. This process posits a continuous dialogue in which _Ulysses_ and the _Wake_ were designed to play key roles. [27] As Joyce--who quipped that "some of the means I use are trivial--and some are quadrivial"^31^--was aware, ancient rhetorical theory (which he parodied both in the Aeolus episode of _Ulysses_ and in the "Triv and Quad" section (II, 2) of the _Wake_) also included those interactive contexts where the body was an intrinsic part of communication. Delivery involved controlling the body, and the context within which it was presented, as well as the voice. The actual rhetorical action (particularly in judicial oratory) also frequently involved demonstration and witnesses. This analysis, closer to the pre-literate, recognized the way actual communication integrated oral, visual, rhythmical, gestural and kinesthetic components. Recent research into the classical and medieval "arts of memory," inspired by Frances Yates,^32^ have demonstrated that memory involves the body, a sense of the dramatic and theatrical, visual icons and movement, as well as the associative power of the oral itself. Joyce playfully invokes this memory system familiar to him from his Jesuit education: "After sound, light and heat, memory, will and understanding. Here (the memories framed from walls are minding) till wranglers for wringwrowdy wready are . . ." (266.18-22). A classical world, which recognized such features of the communicative process, could readily speak about the poem as a "speaking picture" and the painting as "silent poetry." Here, there is an inclusiveness of the means available rather than a dependency on a single channel of communication. [28] Joyce was so intrigued by the potentials of the new culture of time and space for reconstructing and revolutionizing the book that he claimed himself to be "the greatest engineer," as well as a Renaissance man, who was also a "musicmaker, a philosophist and heaps of other things."^33^ The mosaic of the _Wake_ contributes to understanding the nature of cyberspace by grasping the radical constitution of the electronic cosmos that Joyce called "the chaosmos of Alle" (118.21). In this "chaosmos," engineered by a sense of interactive mnemotechnics, he intuits the relation between a nearly infinite quantity of cultural information and the mechanical yet rhizomic organization of a network, "the matrix," which underlies the construction of imaginary and virtual worlds. One crucial reason for raising the historic image of Joyce in a discussion of cyberspace is that he carries out one of the most comprehensive contemporary discussions of virtual recollection (a concept first articulated by Henri Bergson as virtual memory).^34^ In counterpoint to the emerging technological capability to create the "virtual reality" of cyberspace, Joyce turned to dream and hallucination for the creation of virtual worlds within natural language. [29] That tactile, gestural-based dreamworld has built-in mnemonic systems: A scene at sight. Or dreamoneire. Which they shall memorise. By her freewritten. Hopely for ear that annalykeses if scares for eye that sumns. Is it in the now woodwordings of our sweet plantation where the branchings then will singingsing tomorrows gone and yesters outcome . . . . (280.01-07) Joyce's virtual worlds began with the recognition of "everybody" as a poet (each person is co-producer; he quips, "his producers are they not his consumers?"). All culture becomes the panorama of his dream; the purpose of poetic writing in a post-electric world is the painting of that interior (which is not the psychoanalytic, but the social unconscious) and the providing of new language appropriate to perceiving the complexities of the new world of technologically reproducible media: What has gone? How it ends? Begin to forget it. It will remember itself from every sides, with all gestures, in each our word. Today's truth, tomorrow's trend. (614.19-21) Joyce's text is embodied in gesture, enclosed in words, enmeshed in time, and engaged in foretelling "Today's truth. Tomorrow's trend." The poet reproducing his producers is the divining prophet. [30] If speaking of Joyce and cyberspace seems to imply a kind of futurology, the whole of McLuhan's project was frequently treated as prophesying the emergence of a new tribalized global society--the global village, itself anticipated by Joyce's "international" language of multilingual puns. In fact, in _War and Peace in the Global Village_, McLuhan uses Wakese (mostly from Joyce, freely associated) as marginalia. McLuhan flourished in his role as an international guru by casting himself in the role of "*the* prime prophet" announcing the coming of a new era of communication^35^ (now talked about as virtual reality or cyberspace, though he never actually used that word). The prime source of his "prophecies," which he never concealed, is to be found in Joyce and Vico.^36^ The entire Joycean dream is prophetic or divinatory in part, for the anticipated awakening (Vico's fourth age of ricorso following birth, marriage, and death) is "providential divining": Ere we are! Signifying, if tungs may tolkan, that, primeval conditions having gradually receded but nevertheless the emplacement of solid and fluid having to a great extent persisted through intermittences of sullemn fulminance, sollemn nuptialism, sallemn sepulture and providential divining, making possible and even inevitable, after his a time has a tense haves and havenots hesitency, at the place and period under consideration a socially organic entity of a millenary military maritory monetary morphological circumformation in a more or less settled state of equonomic ecolube equalobe equilab equilibbrium. (599.8-18) Earlier, it is said of the dreamer that "He caun ne'er be bothered but maun e'er be waked. If there is a future in every past that is present . . ." (496.34-497.1). Joyce, from whom McLuhan derived the idea, is playing with the medieval concept of natural prophecy, making it a fundamental feature of the epistemology of his dream world, in which the "give and take" of the "mind factory," an "antithesis of ambidual anticipation," generates auspices, auguries, and divination--for "DIVINITY NOT DEITY [is] THE UNCERTAINTY JUSTIFIED BY OUR CERTITUDE" (282.R7-R13). [31] Natural prophecy, the medieval way of thinking about futurology with which Joyce and McLuhan were naturally familiar from scholasticism and Thomism, occurs through a reading of history and its relation to that virtual, momentary social text (the present), which is dynamic and always undergoing change. Joyce appears to blend this medieval concept with classical sociological ideas--of prophecy as an "intermediation"--quite consistent with his concepts of communication as involving aspects of participation and communion. It is only through some such reading that the future existent in history can be known and come to be. McLuhan's reading, adapted from Joyce, of the collision of history and the present moment led him to foresee a world emerging where communication would be tactile, post-verbal, fully participatory and pan-sensory.^37^ [32] Why ought communication history and theory take account of Joyce's poetic project? First, because he designed a new language (later disseminated by McLuhan, Eco, and Derrida) to carry out an in-depth interpretation of complex socio-historical phenomenon, namely new modes of semiotic production. Two brief examples: Hollywood "wordloosing celluloid soundscript over seven seas," or the products of the Hollywood dream factory itself as "a rolling away of the reel world," reveal media's potential international domination as well as the problems film form raises for the mutual claims of the imaginary and the real. For example, the term "abortisements" (advertisements) suggests the manipulation of fetishized femininity with its submerged relation of advertisement to butchering--the segmentation of the body as object into an assemblage of parts. [33] Second, Joyce's work is a critique of communication's historical role in the production of culture, and it constitutes one of the earliest recognitions of the importance of Vico to a contemporary history of communication and culture.^38^ Third, his work is itself the first "in-depth" contemporary exploration of the complexities of reading, writing, rewriting, speaking, aurality, and orality. Fourth, developing Vico's earlier insights and anticipating Kenneth Burke, he sees the importance of the "poetic" as a concept in communication, for the poetic is the means of generating new communicative potentials between medium and message. This provides the poetic, the arts, and other modes of cultural production with a crucial role in a semiotic ecology of communication, an ecology of sense, and making sense. Fifth, in the creative project of this practice, Joyce develops one of the most complex discussions of the contemporary transformation of our media of communication. And finally, his own work is itself an exemplum of the socio-ecological role of the poetic in human communication. [34] VR or cyberspace, as an assemblage of a multiplicity of existing and new media, dramatizes the relativity of our classifications of media and their effects. The newly evolving global metropolis arising in the age of cyberspace is a site where people are intellectual nomads: differentiation, difference, and decentering characterize its structure. Joyce and the arts of high modernism and postmodernism provide a solid appreciation of how people constantly reconstruct or remake reality through the traversing of the multi-sensory fragments of a "virtual world" and of the tremendous powers with which electricity and the analysis of mechanization would endow the paramedia that would eventually emerge. ------------------------------------------------------------ NOTES ^1^ William Gibson, _Mona Lisa Overdrive_ (NY: Bantam Paperback, 1989), 16. ^2^ William Gibson, _Neuromancer_ (NY: Ace, 1984), 51. ^3^ This quotation is taken from the posthumously published Marshall McLuhan and Bruce R. Powers, _The Global Village: Transformations in World Life and Media in the 21st Century_, (NY: Oxford UP, 1989). It was edited and rewritten from McLuhan's working notes, which had to date from the late 70s, since he died in 1981. McLuhan's words were written more than a decade before their posthumous publication in 1989. ^4^ McLuhan (1989), 103. ^5^ Stuart Brand, _The Media Lab: Inventing the Future at MIT_ (NY: Viking, 1987). ^6^ Marshall McLuhan, _The Letters of Marshall McLuhan_, ed. Matie Molinaro, Corinne McLuhan and William Toye (Toronto: Oxford UP, 1987), 385. ^7^ Craig E. Adcock, _Marcel Duchamp's Notes from the Large Glass: An N-Dimensional Analysis_ (Ann Arbor, Michigan: UMI, 1983), 28: "The _Large Glass_ is an illuminated manuscript consisting of 476 documents; the illumination consists of almost every work that Duchamp did." ^8^ Stuart Brand (1987). ^9^ A further paper needs to be written on the way in which synaesthesia as well as coenesthesia participate in the pre-history of cyberspace. The unfolding history of poets and artists confronting electromechanical technoculture, which begins in the 1850s, reveals a growing interest in synesthesia and coenesthesia and parallels a gradually accelerating yearning for artistic works which are syntheses or orchestrations of the arts. By 1857 Charles Baudelaire intuited the future transformational power of the coming of electro-communication when he established his concept of synaesthesia and the trend toward a synthesis of all the arts as central aspects of %symbolisme%. The transformational matrices involved in synaesthesia and the synthesis of the arts unconsciously respond to that digitalization implicit in Morse code and telegraphy, anticipating how one of the major characteristics of cyberspace will be the capability of all modes of expression to be transformed into minimal discrete contrastive units-- bits. This assertion concerning Baudelaire's use of synesthesia is developed from Benjamin's discussions of Baudelaire. The role of shock in Baudelaire's poetry, which links the "Correspondances" with "La Vie Anterieur," also reflects how the modern fragmentation involved in "Le Crepuscle du Soir" and "Le Crepuscle du Matin" is reassembled poetically through the verbal transformation of sensorial modes. This is the beginning of a period in which the strategy of using shock to deal with fragmentation is transformed into seeing the multiplicity of codifications of municipal (or urban) reality. So when the metamorphic sensory effects of nature's temple are applied to the splenetic here and now, in the background is the emergence of the new codifications of reality, such as the photography which so preoccupied Baudelaire, and telegraphy, which had an important impact in his lifetime. ^10^ See D.F. Theall, "The Hieroglyphs of Engined Egypsians: Machines, Media and Modes of Communication in _Finnegans Wake_," _Joyce Studies Annual 1991_, ed. Thomas F. Staley (Austin: Texas UP, 1991), 129-52. This publication provides major source material for the present article. ^11^ "Machinic" is used here very deliberately as distinct from mechanical. See Gilles Deleuze, _Dialogues_, trans. Hugh Tomlinson & Barbara Haberjam (NY: Columbia UP, 1987), 70-1, where he discusses the difference between the machine and the 'machinic' in contradistinction to the mechanical. ^12^ Giambattista Vico, _The New Science_, ed. T.G. Bergen and M. Fisch (Ithaca, NY: Cornell UP, 1948). ^13^ For fuller discussion of Joyce and these themes see Donald Theall, "James Joyce: Literary Engineer," in _Literature and Ethics: Essays Presented to A.E. Malloch_, ed. Gary Wihl & David Williams (Montreal: McGill-Queen's UP, 1988), 111-27; Donald and Joan Theall, "James Joyce and Marshall McLuhan," _Canadian Journal of Communication_, 14:4/5 (Fall 1989), 60-1; and Donald Theall (1991), 129-152. A number of subsequent passages are adapted with minor modifications from parts of the last article, which is a fairly comprehensive coverage of Joyce and technology. ^14^ While in one sense the dreamer is identified as the male HCE, the book opens and closes with the feminine voice of ALP. It is her dream of his dreaming, or his dream of her dreaming? Essentially, it is androgynous, with a mingling of male and female voices throughout. For another treatment of the male-female theme in the _Wake_, see Suzette Henke, _James Joyce and the Politics of Desire_ (NY: RKP, 1989). ^15^ "Jousstly" refers to Marcel Jousse's important work on communication and the semiotics of gesture, with which Joyce was familiar. See especially Lorraine Weir, "The Choreography of Gesture: Marcel Jousse and _Finnegans Wake_," _James Joyce Quarterly_, 14:3 (Spring 1977), 313-25. ^16^ This motif will be developed further below. It relates to Joyce's interest in Lewis Carroll. Gilles Deleuze comments extensively on manducation in _The Logic of Sense_, trans. Mark Lester with Charles Stivale, ed. Constantin V. Boundas (NY: Columbia UP, 1990). ^17^ See Dewey, _Art As Experience_ (NY: G.P. Putnam, 1958) and Kenneth Burke, _Permanence and Change: An Anatomy of Purpose_ (Indianapolis, IN: Bobbs-Merrill, 1965). ^18^ Cf. T.S. Eliot, _Selected Essays_ (NY: Harcourt, Brace, 1932), 182: "One of the surest of tests is the way in which a poet borrows. Immature poets imitate; mature poets steal . . . "; see also "Old stone to new building, old timber to new fires," ("East Coker," _Four Quartets_, l. 5). Joyce's use of "outlex" relates to Jim the Penman, for Joyce analyzing Shem in the _Wake_ is aware of how the traditions of the artist as liar, counterfeiter, con man, and thief could all coalesce about the role of the artist as an outlaw. ^19^ "Kills" in the sense of "to kill a bottle"; "kills" also as a stream or channel of water. ^20^ See Walter Ong's remarks about Marcel Jousse in _The Presence of the Word_ (New Haven, CT: Yale UP, 1967), 146-7, and Lorraine Weir's more extensive development of the theme in (1977), 313-325, and in _Writing Joyce: A Semiotics of the Joyce System_ (Bloomington and Indianapolis: Indiana UP, 1989). ^21^ I.J. Gelb, _A Study of Writing_ (Chicago: U of Chicago P, 1963). ^22^ Cf. McLuhan (1989), 182. ^23^ Alexander Marschak, _The Roots of Civilization_ (NY: McGraw-Hill, 1982); Marcia Ascher and Robert Ascher, _Code of the Quipu: A Study in Media, mathematics and Culture_ (Ann Arbor: U of Michigan P, 1981); Claude Levi-Strauss, _The Elementary Structures of Kinship_, trans. James Harle Bell and John Richard von Sturmer, ed. Rodney Needham (Boston: Beacon Press, 1969). ^24^ The usual way to indicate sections of the _Wake_ is by part and episode. Hence I,v is Part I episode 5. There are four parts, the first consisting of eight episodes, the second and the third of four episodes each and the fourth of a single episode. ^25^ Danis Rose and John O'Hanlon, _Understanding Finnegans Wake_ (NY: Garland Publishing, 1982), 308-09. ^26^ For detailed discussion of the treatment of the ear and hearing in _Finnegans Wake_, see John Bishop, _Joyce's book of the Dark: Finnegans Wake_ (Madison, WI: U of Wisconsin P, 1986), Chapter 9 "Earwickerwork," 264-304. ^27^ Jorge Luis Borges, _Other Inquisitions: 1937-1952_, trans. Ruth R. Sims (NY: Simon and Schuster, 1968), 6-9. ^28^ Lorraine Weir (1989). ^29^ Elizabeth Eisenstein, _The Printing Revolution in Early Modern Europe_ (NY: Cambridge UP, 1983). ^30^ Bishop (1986), 264-304. ^31^ Eugene Jolas, "My Friend James Joyce," in _James Joyce: two decades of criticism_, ed. Seon Givens (NY: Vanguard, 1948), 24. ^32^ E.g., in Frances Yates, _The Art of Memory_ (Chicago: U of Chicago P, 1966). ^33^ James Joyce to Harriet Shaw Weaver, _Letters_, ed. Stuart Gilbert (NY: Viking, 1957), 251 [Postcard, 16 April 1927]. ^34^ For a discussion of this see Gilles Deleuze, _Bergsonism_ (NY: Zone, 1988), Chapter 3, "Memory as Virtual Co-existence," 51-72. ^35^ Speaking of the all-embracing aspects of VR and cyberspace, the work which Baudrillard has made of "simulation" and "the ecstasy of communication" should be noted. This issue is too complex to engage within an essay specifically focused on Joyce. In approaching it, however, it is important to realize the degree of similarity that Baudrillard's treatment of communication shares with McLuhan's. In many ways, I believe it could be established that what Baudrillard critiques as the "ecstasy of communication" is his understanding of McLuhan's vision of communication divorced from its historical roots in the literature and arts of %symbolisme%, high modernism, and particularly James Joyce. ^36^ This is a major theme of McLuhan and McLuhan's _The Laws of Media_ (Toronto: U of Toronto P, 1988). ^37^ See Donald F. Theall, _The Medium is the Rear View Mirror; Understanding McLuhan_ (Montreal: McGill-Queen's UP, 1971). ^38^ John O'Neill credits Vico with a "wild sociology" in which the philologist is a wild sociologist in _Making Sense Together: An Introduction to Wild Sociology_ (NY: Harper & Row, 1974), 28-38. The significance of Vico's emphasis on the body is developed in John O'Neill, _Five Bodies: The Human Sense of Society_ (Ithaca, NY: Cornell UP, 1985).

NIGHTLINE: FBI, PRIVACY, AND PROPOSED WIRE-TAPPING LEGISLATION (Friday, May 22, 1992) Main Participants: Ted Koppel (TK - Moderator) Marc Rotenberg (MR - Computer Professionals for Social Responsibility) William Sessions (WS - Director, FBI) TK: In these days of encroaching technology, when every transaction, from the purchase of a tie to the withdrawal of twenty dollars from a cash machine, is a matter of record, it may be surprising to learn that technology has given us some added privacy. To find this new boon, look at your telephone. It used to be fair game for wiretapping. Done legally, that requires a court order. But that was the hard part. For the price of a few pieces of wires and clips, human voices were there for the eavesdropping. That's changing now. The advent of phiber optics, of digital communication and encryption devices all mean that what we say, what we transmit over the telephone lines, can't easily be spied upon. Even if you could single out the one phone call among thousands passing in a phiber optic cable, what you would hear would be a hiss. Voices being transmitted in computer code. That's good news for businesses, who fear industrial spies, and it's welcomed by telephone users anywhere, who want to think that what they say into a receiver is protected. But, it's bad news for those whose business it is sometimes to eavesdrop. That includes law enforcement. As Dave Marek reports, it's getting tougher to reach out and wiretap someone. DM: The explosion of new communications technology, e-mail upstaging airmail, fax machines pushing prose into offices, homes, and even automobiles, celluar phones that keep us in touch from anywhere to everywhere, has created a confusing competition of services and counter-services. (Unseen female voice answering telephone): Who is this please. (Heavy breathing unseen male caller): Why don't you guess? DM: Take that new telephone service called "caller ID." Already most phone companies now offer a counter-service which blocks caller ID. This is bad news if you're fighting off creep callers. But it's good news if you want to block some 900 number service from capturing your number on their caller ID screen, and the selling it off to some direct marketing outfit. But today's biggest communications controversy is about interception services. Tapping telephones used to be so simple. (Film clips from commercial for adult 900 number and film clips of wiretapping from film "Three Days of the Condor") with reporter's voice-over. A snooper needed only a couple of alligator clips and a set of earphones to hear what was being said. Today's telephones digitalize chatter into computer code. Bundle all those infinitesimal ones and zeros into flashes of light and don't reconstruct them into sound again until just before the call reaches your ear. This has made phone tapping much tougher. But still, according to Bell Atlantic executive Ken Pitt (??): There's never yet been an FBI surveillance request a phone company couldn't handle. KP: We have been able to satisfy every single request that they've made, not only here at Bell Atlantic, but all across the country. DM: Still, when the FBI looks into the future, it sees trouble. It sees criminals like John Gotti becoming able to shield their incriminating conversations from surveillance and thereby becoming able to defeat law enforcements best evidence. Clifford Fishman:: When you're going after organized crime, and the Gotti case is a perfect example, the traditional techniques, visual surveillance, the paper trail, trying to turn the people who are on the inside, trying to infiltrate someone into the, uh, organization, they all have built-in difficulties. Witnesses can be killed, they can be bribed, they can be threatened. Ah, the most effective evidence quite often that a prosecutor can have, the only evidence that can't be discredited, that can't be frightened off, are tape recordings of the suspects talking to each other, discussing their crimes together, planning their crimes together, committing their crimes together. DM: As FBI Director William Sessions told a Congressional Hearing late last month: WS: The technology must allow us access, and it must allow us to stay even with what we now have. Else, we are denied the ability to carry out the responsibility which the Congress of the United States has given us. KP: One of the solutions they've asked for is the simple software solution. DM: This would involve not tapping into individual phone lines, but planting decoding software into: KP: ....The central offices where the telephone switching's done, where the wires are connected to ((bad audio cut)) ...the computers, and someone, the FBI is saying, "Let's do the switching, let's do the wiretaps with the software." DM: This software solution is already in use. But communications expert Marc Rotenberg says it could lead to future abuses of privacy by creating a surveillance capability: Marc Rotenburg: ...which would allow the agent from a remote keyboard, not in the phone system, not at the target's location, to punch in a phone number and begin recording the contents of the communication. That also's never been done in this country before. It's not too different from what the STAZI (??) attempted to do in East Germany. But the ((one word garbled)) for abuse there would be very hard. DM: Protecting the privacy of ordinary conversation isn't the only issue at stake here. Janlori Goldman (ACLU): The privacy rights of ordinary citizens will be put at risk if the FBI's proposal goes forward. Right now, all kinds of very sensitive information is flowing through the telecommunications network. A lot of routine banking transactions, people are sending information over computer lines. ((One word garbled)) will be communicating more over the network. And what is happening is that as the private sector is trying to make systems less vulnerable, to make them more secure, to develop encryption so that these people don't have to worry about sending information through, if the FBI's proposal goes forward, those systems will be at great risk. DM: Encryption, or putting communications into unbreakable code, frightens the FBI and the super-secret National Security Agency, which monitors communications of all kinds all around the globe. Like the FBI, the NSA wants total access. And to assure it, the NSA wants to limit all American companies to a communications' code system it can break. Some people call that "turning back the clock." JG: What we're seeing is an FBI effort to require US industries to basically reverse progress, and there's no way that international companies will be following the U.S. trends in this area. If anything, they will surpass us, they will go beyond us, and we will be out of competiveness in the information market. DM: The competition to control and surveil communications spreads across all the boarders on the planet and squeezes inside the flickers that activate a computer's brain. But what makes both the big picture and the little one so hard to focus is that the rules of the surveillance game are always changing. Every time, a new technological explosion makes new ways of snooping possible. I'm Dave Marek for Nightline in Washington. TK: When we come back, we'll be joined by the Director of the FBI, William Sessions, and by an expert in privacy law, Marc Rotenburg. ((COMMERCIAL)) TK: As Director of the FBI, William Sessions is the point man in the lobbying effort to adjust new technologies so that his agency can continue to use telephone wiretaps. Judge Sessions joins us in our Washington studios. Also joining us in Washington is Marc Rotenburg, the Director of the Washington Office of Computer Professionals for Social Responsibility. Mr. Rotenburg, who teaches privacy law at Georgetown University, says that the FBI proposal would invite use of wiretaps. Judge Sessions, I'd like to begin on a more fundamental point. As you understand better than most, the very underpinning of our system of jurisprudence is that it's better to let a hundred guilty men go free than to wrongfully convict one innocent man, so why should the privacy of millions of innocents be in anyway jeopardized by your need to have access to our telephone system? WS: Ted, I think that that question has been fundamentally answered by the Congress back in 1968 with the Organized Crime Control and Safe Streets Act, when it decided that it's absolutely essential for law enforcement to have court ordered and court authorized access to ((two words garbled)) privacy information normally private conversations, if they involve criminal conduct. And the point is that unless you have that access to criminal conversations, you cannot deal with it in a law enforcement technique or a law enforcement method. Therefore, it's essential that you have the ability to tap into those conversations. So, privacy of that kind is not an issue. Criminality is. TK: Although, what is currently the case, is that you would be required on a case-by-case basis, to get a judge to give you permission to do that. WS: That is absolutely correct. The United States District Judge, who is the person authorized to actually give that consent, must be convinced that it is absolutely necessary, and that the technique will be properly used under the law. TK: If you have, therefore, the centralized capacity to do that, let's say from FBI headquarters, doesn't that invite abuse? WS: There has been no suggestion that that would ever be contemplated under any system. There are necessities of tapping phones that, in connection with various criminal cases around the country, have many different jurisdictions, from the east to the west. The point is that a court would authorize the FBI, or other law enforcement agencies, to have that access. TK: All right. Mr. Rotenburg, what then is the problem? What then is different from the modality that the FBI uses these days? MR: Well, Mr. Koppel, I think the critical point, that the 1968 law which Judge Sessions referred to, set down very strict procedures for the conduct of wire surveillance. And the methods that come from reading that history, the Congress was very much concerned about this type of investigative method. They described it as an investigative method of last resort. And it's for that reason that the wire surveillance statute creates so many requirements. Now, the FBI has put forward a proposal that would permit them to engage in a type of remote surveillance, in other words, to permit an agent, with a warrant, to presumably type in the telephone number to begin to record a telephone conversation. That capability has not previously existed in the United States, and I think that's the reason the proposal is so troubling. TK: But, if this happens, still, under control of the judge, the technical means of doing it may be somewhat changing, but as long as the legality has not been changed, and the means by which the FBI gets permission to do this kind of thing, why should that trouble us in anyway? MR: Well, the two are closely related. Communications privacy is very much about network security. It's about sealed pipes, and showing that information can move through the network and not be intercepted unlawfully by anyone who shouldn't have access to it. When you talk about designing the network to facilitate wire surveillance, in a sense to replace walls with doors that can be opened, you create new opportunities for abuse, and I see this as a problem. TK: Judge Sessions, again, there is the argument that is made, and I guess Mr. Rotenburg is one of the most eloquent proponents of this argument, that the FBI doesn't want this particular breakthrough in technology, that the FBI is taking a sort of Luddite philosophy here, and saying if indeed communications can be so safeguarded against intrusion, well that's just too darn bad. WS: Well, of course, as you noted, it is absolutely essential, the essential ingredient is that there be a court authorization to kick out that particular conversation that is authorized to be overheard, authorized to be intercepted. And, so, the spectre that Mr. Rotenburg raises does not exist in any shape or form in what we're proposing. All we are proposing is that with the digital telephony capability, that we be able to maintain the same capability that we've always had under the Organized Crime Control and Safe Streets Act. That is, to have access to that particular digital bit, or that particular conversation, always under a court authorization with (two words garbled). And as Mr. Rotenburg noted, very, very meticulously and carefully followed by the courts with an insistence upon total compliance with the law. That's all we seek. That is, to stay even and to be able to have that necessary access under the law. TK: Has the FBI, in the past, Mr. Rotenburg, ever requested any kind of technological assistance? I mean, they've always had to go to the telephone company anyway, and say, "Help us get in." MR: Well, yes. And that's appropriate to an extent. The FBI, when they're in possession of a lawful warrant, I think, can expect assistance in execution of the warrant. The difference in the FBI proposal that's now before the Congress is that the communications service providers are going to need to design their systems with wire surveillance in mind. And that's not been previously done. The Congress of 1968 that Judge Sessions referred to purposely created an "arms-length" relationship between the Bureau and the telephone companies, and I don't think they wanted a situation to develop where this system was being designed to facilitate wiretapping. TK: All right. We have to take a break, gentlemen, but when we come back, let's discuss where it is in Congress right now, and where it is likely to go next. We'll continue our discussion in a moment. ((COMMERCIAL)) TK: And we're back once again with Marc Rotenburg and FBI Director William Sessions. Judge Sessions, what is it you're asking Congress? WS: What we want to be able to do is to maintain our capabilities to actually access the digital bitstream that is in the digital telephony capability. We're asking the Congress to give us a mechanism whereby we can actually do that. I believe it will now be proposed that rather than being through the Federal Communications System, it will be actually through the Department of Justice, that it will, in fact, allow that oversight to ensure that those companies that do in fact, under that guidance, prepare us the capability, or give us the capability, to access that digital stream in the digital telephonic process. TK: Which you could access independently, without turning to the telephone company. WS: We would be able to do it under a court order, and always under a court order..... TK: ...I understand that. I'm just talking about, technologically speaking, you would have the capacity to access it on your own without assistance from the telephone company. WS: I would think that that would not be so, Mr. Koppel, because what will happen is that it would be, normally the court would order the telephone company to provide the access. TK: Again, Mr. Rotenburg, I don't quite understand what the difference is. If the telephone company has the capacity to do that, then even though...under the current law, presumably, the FBI would be able to go to the telephone company if it has the right court order in hand and say, "Give us access." MR: The difference, Mr. Koppel, is that currently agents either go to the site where the target is and conduct a physical wiretap or they go to the central exchange office of the telephone company and conduct a tap there. There are other ways to do it as well, but for the most part it involves physical access to the networks. The new proposal speaks specifically about designing a remote surveillance or monitoring capability. Now, that's a change. WS: That's because of the nature of the technology. The technology now allows us simply to do exactly what he says.... MR: ....But that's not maintaining the status quo. That is a new capability that you would get if the proposal goes forward. TK: Why should I, as an individual consumer of telephone, fax, whatever the technology may be, why should I be concerned about that, Mr. Rotenburg? MR: As I've said before, I think that this is the type of proposal that's likely to invite abuse. It makes the network less secure. And the other aspect of the proposal, which has also raised concerns, is that it give the Department of Justice new authority to set standards for communications of all kinds in this country. TK: May I turn it around for a moment? If I may, I think that what you're suggesting is not that it makes it less secure, but that the new technology makes it more secure than it has been in the past, and the FBI wants to stay even. Would you argue with that? MR: It may make it more secure in the future. It's not clear what the outcome will be, frankly, if you go forward with these changes that the Bureau has proposed. WS: What I think you must remember is that when you're talking about illegal access, you're talking about illegal conduct. That is, conduct for which a crime can be charged. Therefore, if you had illegal conduct anywhere, now or then, illegal use of the system, improper use of the system, that is the basis of a criminal charge. TK: The easier the access, the easier the abuse, and the more difficult it is to approve that abuse. Would you agree with that, Director? WS: Well, the easier the access, it is still a matter of having access under the law, under court-authorized permission, and that access, whether it's on digital, or whether it's on, presently, analogue, that access is what we seek to maintain. TK: I guess what I'm saying, Judge Sessions, is that there have been enough instances of abuse over the past 25 or 30 years that people become concerned about making it too easy for their law enforcement operatives. WS: One of the things you see, Mr. Koppel, is when there is abuse or failure to follow the techniques, it plays out in the courtroom. You see it in the courtroom with the testimony that goes on that stand, under oath, that describes a failure, if there is a failure, to carry out the procedures under Title Three. So it's all in the court processes. It is not hidden. And if there is an abuse, either the wiretap evidence would not be allowed, or it would be weakened to that extent, or, criminal charges would be brought if there's actually illegal conduct. TK: Unless, of course, the wiretap evidence is used to acquire other evidence, and the defense attorneys are not aware of the fact that the wiretap evidence was used in the first place. WS: Well, there's always the "Fruit of the Poisonous Tree" philosophy. That is, if you've illegally acquired at some point, done something illegal, it may thereafter change that, it's not acceptable.... TK: ...I understand the philosophy Judge. What I'm saying is that if you don't know that that has happened, if you don't know that the other information has been acquired through the wiretap, and if the wiretap is too easily controlled by the FBI, with or without, I mean, if you have the physical capability of doing it, do you at least concede the potential for abuse is greater than it would have been before? WS: No, I really don't concede that at all, because now, if you have endless numbers of ways that you could actually tap into the analogue, it will be a much more secure system that you actually have, because it will require special ways again. A special computer program that will allow you to do that, that is designed to let you in, that is court-authorized, court-approved, and specifically for that line, specifically for that conversation, specifically for that purpose and no other. TK: All right. Closing argument again, Mr. Rotenburg. MR: Well, it is simply the replacement of fixed walls with doors that can be opened, and while it may be the case that some agents operating operating with warrants will use that facility as it should be used, it's clear the opportunities for abuse will increase. And I think all these new problems for the Bureau as well. TK: New problems in the sense that, when Judge Sessions says you can't bring it to court if it hasn't been done through proper procedures, he's quite right obviously. MR: But it may not be the Bureau that we would be concerned about. It may be people acting outside of any type of authority. For the last several years, we've seen that the telephone network is increasingly vulnerable, and this vulnerability plays out as new weaknesses are introduced. WS: Well, I'd have to interject that with the new systems, with the new technology, it would be far more secure and far less likely that could happen, and if it does happen, again, the recourse is the criminal charge for the improper criminal conduct in accessing that information. TK: Judge Sessions. Mr. Rotenburg. Thank you both very much for being with us. WS: Thank you Mr. Koppel. MR: Thank you, Mr. Koppel. ** END **

> DENNY HAYES STR FOCUS? * EXCLUSIVE! * "..if I single someone out.." ===================== THE PRICE OF COPYRIGHT VIOLATION ================================ STReport has obtained directly from DENNIS HAYES his very own statements concerning his arrest and ultimate conviction for copyright violation. Names of individuals and companys mentioned have been removed or blocked out. by Dennis Hayes aka "Denny" Hayes Part I ====== This is the statement I prepared to read at my sentencing, but was advised not to read, because the judicial system doesn't like you saying bad things about them. I've also added a comment at the end. I've tried to make sure it's as truthful as I can. If there are any mistakes, it wasn't intentional. Of course everything is from my point of view. I can't pretend to be someone else, and think like them. Many are going to read this, and say I got what I deserved. Ignorance is bliss. To affect what happens to me has nothing to do with me writing this. My sentencing is over, and what I say here makes little difference with respect to me. But if anything, I say here, can help keep anyone else from going through this, it was worth it, and will make me feel what I have gone through had some purpose. S T A T E M E N T Your honor, I've been informed that I should make a statement in my behalf. I've had a long time trying to decide what to say, but it's hard to decide what to say. I'm not an attorney, and don't know what will help me or hurt me, and I doubt that it makes any difference what I say. If I say something good about myself it comes out that I'm trying to pretend to be an in- nocent bystander. If I comment on the many problems I've had to date, I'm looked at as a complainer, and most of us have problems in life. If I say nothing, my family has to suffer. If I comment on the questionable tac- tics used to prosecute me, I'm passing the buck, and not accepting blame for my actions. And in reality most of the agents I've met are surpris- ingly intelligent, and fair. I even thought of mentioning one who has tried his best to be fair, but I'm afraid if I single someone out it might put him in bad light. Anyway, he knows who he is, and he has my thanks. Since I'm not sure what is best said, I'm just going to say what I feel, trying not to hurt anyone, and let it fall where it may. And since the pre-sentencing investigation report started when I was in grade sch- ool, so will I. I'm a technically oriented person who started school, and really en- joyed learning new things. When the rest of my peers were playing base- ball, I was studying. And for this effort I had the words honor pupil written on the side of my report card every year. The problem was, and is, there is no reward for this effort. The kid who can knock a home run, and lean against the wall looking cool, without saying a thing gets all the attention. In reality he probably says nothing because he can't put two syllables together to form a word. There are many other advantages to not appearing smarter than anyone. When my oldest daughter was in the first grade, she could already read, because I had spent the time to teach her. Her teacher complained to me that I should stop teaching things to her ahead of time, because it made it hard for the teacher to teach her, when she already knows, the things she is trying to teach to her. I guess they want everyone at the same level now. Just a couple weeks ago she came home, and said she had to redo a report she had turned in, because she had done it on a computer, and was told it wasn't fair to the kids that didn't have one. I guess she also shouldn't use her brain, if the rest of the class doesn't have one as good either. So around the sixth grade I decided that if I didn't appear too smart I might be accepted a little more. That was easy, just fail a few tests on purpose. The problem was it didn't work. I just didn't think like most people, and I didn't like baseball, or football. Also, in most other areas I didn't think the same. And I didn't take what was told to me by others without trying to find out what was really true. Which is probably a large factor that brought me here. I joined the navy after graduating from high school, and entered electronics school. I graduated in the top 10% of my class, and was jumped to the next rank. In college I didn't understand the importance of a degree. I just loved electronics, and wanted to learn everything about it that I could without wasting time on subjects like English, and Psychology. Or maybe I was just impatient. So even though I've had many hours, I never matric- ulated, and therefore never received a degree. After school I started working for a company as a non degreed engi- neer, at $3.10 per hour. Very quickly I was considered the oddball elect- ronics wizard of the company. This upset the former wizards, who tried to make it as hard as they could for me. After three, and a half years, I had all the political beating I could take, so I quit, and took a job as assistant chief engineer with a new company, which was, four years later, bought out by the same guy that started Days Inn Motel chain. During the transfer they had a flood which put them out of business. So I was left without a job. I then started working for consulting engineering firms on assignment to large companies like Procter & Gamble, Monsanto, AM Kinny, etc. As I started having a family, I wanted to make a better living for them, and myself. Large Fortune 500 companies required a degree, and you really didn't need to know much. And smaller companies didn't pay much. They liked being able to hire someone who is good, and who they didn't have to pay much. It's a shame that you get paid for the piece of paper rather that what you know, and can do. Prior to having a family, I really didn't care though, I loved what I was doing, and the money didn't matter. So I decided to start a company with a friend of mine. The problem was, I didn't realize how lazy he was, and after some customers cancelled their orders, because he didn't finish his part, I started my own company, designing, and building robotics, and test equipment for large corpora- tions. That was one of the biggest mistakes I ever made. I worked over 100 hours a week, and made little money. Large corporations seem to get where they are by walking on small companies, and throwing them away when they ask a fair shake. I had a meeting on the eleventh floor of a local chemi- cal corporation tower, where they admitted they owed me thousands of dollars, but were not going to pay, because they had hired some new young hot shots who wanted to do the job by themselves. The former head of the department had been forced into an early retirement at the age of 59, which later caused him a heart attack. When I mentioned that I would have to take them to court, I was informed that since all the orders, they had given me, were rush orders, they hadn't sent me any paper work. In fact I don't ever remember getting paper work on any jobs I ever did for them. Every job was a rush job, and if you wanted any future orders from them you did what they ask. Of course I consulted an attorney, and of course he told me that I would be a fool to take on a company of that size. I made the mistake one time to take a company to court, who owed me a large amount of money, and I saw what happens. I won't go into detail of what the job was, if you are like most attorneys, high tech stuff is out of your realm, and it would take too long to explain. But to make it simple, it was an assembly job, something any low tech person could do. I did this job, on 30 day open account payment, which is quite usual in the electronic world. I sent the first half open account. But before the second half of the order was completed, I was informed by another company, that they had a bad reputation for not paying their debts. So I made the second half COD. True to form they didn't pay for the first half. After months of run around phone calls about the person being respon- sible for payment being out of town, etc, I decided to take them to court. They counter-sued, saying the units I'd done were defective. And without notifying me, or giving me the opportunity to repair any supposed defect, they said, they had repaired them at a cost of twice what I charged them for the whole order. My attorney felt since they were caught in many lies in court, and they admitted they never contacted me about any defects, we would win. Two weeks later the decision came down that I owed them all they asked for, and I got nothing. What happened, who knows. Since Cincinnati is not a very good place for a high tech business, and I'd had quite a few other bad debts, I was forced into bankruptcy. But not being the kind of person who gives up, I started again with a business manufacturing printed circuit boards, and consumer products. I guess this was like jumping from the frying pan to the fire. At one time Cincinnati had about a dozen specialty electronic design companies in town. Now there is only one I know of. They have all realized there is no money in it. So I'm sure it's not just my ability to run a business. People save up a little money and get the idea to sell some widget or something. They hire someone like me to design it for them, not knowing that the product has little importance. And after the reality hits they drop the project like a hot potato owing me a large amount of money. I tried getting money up front, but they use it up then they have me bill them for the rest at 30 days, which stretches to 90 days, or more before I realize they have run out of money. At that time I've worked over three months for nothing. It's a shame but most people don't know quality. They buy advert- ising, name, and flair. I have a friend who is the head of the design department of the largest local toy company, who tells me the product is 7th on the list of importance with his company. Marketing of course is first, and the list goes down from there. You can quickly see you don't need a good product. If you have a good marketing program you can sell manure for $5.00 a gallon as fertilizer, face cream, or whatever. It's a shame, but I now find my skills aren't really needed. After a few years of this, I see I'm heading for another bankruptcy, I feel I'm getting old, I then lost someone I cared a lot about, and I find myself wandering around Drug Palace trying to find something I can kill myself with, with assurance that it will work. Fortunately the medicines that work for sure are prescription only. Also, I began to realize that it would put a big strain on my family, and I didn't want to do to them what my mom did to me, so I called University Hospital and told them something was wrong with my head. They put me on a new anti-depressant drug test program, which turned me into a zombie. Our living conditions were really bad. My furnace went out, and I couldn't afford to replace it. So for three winters I asphyxiated my family and myself with kerosene heaters, which didn't even do much, except make us all cough a lot from the fumes, when it was really cold. So we often wore coats to help keep us warm. They started foreclosure on our home three times, but somehow we ended up coming up with enough money to stop it. I later finally lost it. At one point they turned our electricity off. The kids were sitting in the tub using the hot water left in the hot water tank to warm them up, until it ran out. I had no money but I was expecting a check for a little job I'd done, so I turned the electricity back on again myself. A few days later I received the check, and paid the electric bill. Then many months later, a representative of CG&E and a county sheriff came to my house with a warrant for my arrest for theft of utilities, even though my electricity was paid up to date. After talking to my attorney they agreed to drop the charges, if I would pay around $500.00 for a crack in the meter that I'm not sure I even caused. I paid it, and a few weeks later CG&E re-instituted the charges, saying the person who agreed to drop them didn't have the authority. Since the utility companies have recently pushed through a law (which I doubt that many know about) that makes it a felony to do anything aga- inst them, I was charged with a felony. I was encouraged to plead guilty to a lesser charge, and was put on one year probation. And then my wife left me, stating that she had enough of being poor, and later divorced me. Maybe she is better off. Life like this is tough. So after a few months I had enough of the pills I was taking, and threw them in the garbage. I now partially understand how my mother, after graduating with honors at the top of her class took 30 sleeping pills and killed herself. When I was younger, I would never have believed it could get this bad. As I think about it though, I guess it makes sense. If you don't have the burning desire to accomplish much, you face very little disappointment. For the next two or three years I could not function. I'd sit on the couch crying sometime, in a daze sometime, thinking a lot, and trying to function off, and on. And I wasn't a very good provider for my family. We would be on welfare, then I would do a little job, then we were back on welfare, etc. Somewhere in there I bough a small game computer, and learned how to push it beyond its limits. I thought games were a waste of time, so when I heard a company was coming out with a device that plugs into the slot on the computer meant for game, but would allow me to run word processors, spreadsheets, etc I checked into it. I found the device needed a set of two computer chips from a MacIntosh computer, so I called around, and ended up borrowing some money, and buying about a dozen from different places. I figured since the supply seemed low, I could sell the remainder at a little markup. Later I ran an ad on a computer bulletin board, that I had some chips for sale, and if anyone was interested they could leave me a message. I received over 300 requests for the chips. Then I started thinking. I knew I could copy the chips for my fri- ends, and myself. That way I could sell the rest of the chips I had and make a few dollars. So I bought some blank chips, copied the chips, and sold the ones I'd bought. After a while everyone, I hadn't shipped to, was calling to find out why I didn't ship them any. I told them that I only had purchased a dozen sets, and they were all gone. So I decided to order some more chips, copy them, and send everyone a set. This continued until I had orders coming in faster than I could make them. At this point I started wondering about the legal problems I might get myself into, so I contacted from 5 to 10 attorneys (including my present attorney) to find out what could happen. Some said they didn't know for sure, and others said I could be sued by Apple for copyright infringement. Not one ever mentioned anything about criminal prosecution, even though I told them exactly what I was doing. One of the investi- gators recently told me, I should have known it was a criminal violation to do what I was doing, because there are many indications in life that it is a criminal offence, like the notice on video tapes. I told him that there is so much false propaganda in society that I felt the only way to find out for sure was to check with the people who should know. I guess I learned something there. A year and a half ago, I was asked by the company who made the device, which my chips plugged into, to show people how it worked at a computer show in Chicago. At that show, about five business men came up to me and asked me where you get the chips to make the device work. I told them that they could order them from me. At that point they informed me that two of them were attorneys, and the other three were from Apple Computer. Since they didn't seem upset, and seemed only curious how a cheap game computer could run software created to run on a MacIntosh, I assumed they didn't really object. If they had ever even implied that they wanted me to quit, I would have done so. I had already made more money than I ever expected too. It also seemed in line with Apples normal policy. They encouraged schools to use MacIntosh software by selling MacIntosh com- puters to the schools at almost cost. They have many times published that students would get used to using Mac software, and then recommend MacIn- tosh computers when they got into the business force. Allowing kids to use game computers accomplishes the same. It's curious that when everyone is questioned about a victim of my crime, they really can't find one, so they dance around the question. In reality I doubt that there is a vic- tim. The users are happy they have access to information they wouldn't be able to afford. And in more ways than one it is boosting Mac sales. In fact I had a policeman from New York who bought a set of ROMs from me to use in his sons computer, and later showed it to his department who ended up buying hundreds of thousands of dollars worth of MacIntosh com- puters for their department. I had another person buy a set for one of his children's computer. He kept them for four months, and called me one day to ask if he could return them and get some money back. When I asked him why, he informed me he was a doctor, and had went out and spent over $10,000.00 on a top of the line Mac IIci. I told him to send his ROM chips back, and I would give him all his money back. And these are only a few that I know of. Until I was charged, I had sold over 5,000.00 sets of ROMs to every kind of person from the US Treasury Dept, and the Veterans Administration to school kids who were using their game computer to do their homework. But I doubt that many people who can really afford to buy a MacIntosh computer are going to buy a game computer with all of its problems. It was funny though, when I was asked what the US government could possibly be using the ROMs for, as if they never would skirt around the law. I don't mean to pick on government workers, but even though they may not want to admit it they are just like the rest of us. Getting what they can for as little as they can, and trying to do the best they can in a situation where the cards are stacked against them. I know they have been cutting the budget, but I believe the government can afford something besides a $300.00 game computer. It won't ever be public, but I think I know what really happened. Some people working for the government wanted to play with one, and just got the government to pay for it, and since the FBI knows about it, he probably is already in trouble. See they are as bad, and sometimes worse than the rest of us. It makes you wonder how many other personal toys, the public is paying for. Mentioning this is not an attempt to point the finger, and say they do it too......... Well on second thought maybe it was, otherwise I wouldn't have mentioned it. But, I am still guilty of making them. Without me they would have probab- ly had a friend copy the program into an EPROM or something. In fact from what I have counted, only about a forth of the people have been buying ROMs like the ones I made. Most people in the computer world probably either make them themselves, since it is so simple, or get a copy of the program on a computer disc, which is even easier. All this may sound like Greek to a person who doesn't spend much time with computers, but swapping computer programs, is the norm in the com- puter world. To date, I've never met a person who wouldn't ask for a copy of a program I had, or more often agree to swap a copy of a program he had for one I had. There are many hundreds of computer boards around the US, and other countries, who offer a 5 or 8 to one exchange. Of course they are all copyrighted, and anytime you copy one you are breaking the law, but given the option to do without or pay the $200 to $20,000.00 or more for a program they aren't really going to use in business, they would probably do without. For most it's really more like collecting baseball cards, since very few, I talk to, ever seem to know much about the programs they already have. It takes much effort, and most people are lazy when it comes to using their brains to learn something new, or just don't have the time. It's the few that do, that go on to become the whiz kids of the future. If they don't have access to the information, this country is doomed. Try to compare it to going to the public library in which almost all books are copyrighted. Now try to find a floor of the library without a copier. What's that copier for. Now, and in the future more and more data is being put on computer discs. In the distant future the library as it is today will probably disappear. Can you imagine what it would be like if you as an attorney, or a student had to buy every book you used at the library. I understand that there is a law that says you can now copy part of a book but not the whole book, but there is no way you can copy part of a computer disc, and be able to use it. Or to really compare apples and apples, attorneys and many other professionals are using what they copy to make money, so you could say they should have to buy the book. Well, in reality if they find they use it a lot, they usually do. And in the computer world, if they use a program a lot, they also usually do. It's so much nicer to have the support of the author of the program, and be able to call them and get help by giving them your buyers' author- ization number off the box, when you need help. And if you know very little about computers, what I did was sort of like providing the viewer to look at these programs. And if you have the viewer, you look at MacIntosh programs, and if you find a use for them you buy them, and Apple, and their developers therefore make money. And if they have a real use for the programs, they usually get discouraged by the problems of the game computer, and you go out and buy a real MacIntosh, which makes Apple even more money. I still can't understand why, if it is now the business of the FBI, to stop the pirating of software, why do they know about these pirate boards, and not stop them. And I can guarantee they know about many of them. From watching, and talking to them it seems it's only against the law if you make money doing it. That's cute, you can supposedly cheat a company out of all the money you want, but if you make too much money doing it, the FBI is going to take it away, put you in jail, and not give a cent to the people who have been ripped off. There are some other things they have done, in my case, which I wont mention because it might hurt people needlessly, which also let me know this is true. Also, in my case they say they are not even sure Apple lost any money. I think I may have figured out the amount too. I watched an agent get chewed out in front of me for telling his boss that I had a million dollars, when I only had less than a $400,000.00. It seemed he was irritated that they came after me before I made enough money for them. Which was also in bad taste. He could have waited until I wasn't around. I actually felt sorry for the guy. Contrary to what Apple might try to say, real businesses aren't going to buy game computers to use, and the game computer doesn't run all the software, or have color, anyway. I also doubt that many of these mostly kids who are using game computers could afford the over $3000.00 price for a Mac. And the idea as was mentioned by Apple's attorneys that they would worry about repair of the bad chips they might get back, is also ridicu- lous since they admitted the part only cost them $1.00, and if every chip I ever sold failed they could replace them all for less than $5,000.00. To date I've only had about a dozen people call and say their chips didn't work, and I just sent them a new one. In reality, when I checked them most of them weren't really bad at all. They must have been plugging them in wrong or something. It's very rare for a chip that has no moving parts to ever go bad. I admire IBM who when Compact Computer Company did exactly what I did, by copying the chips from IBM's MS DOS PC computer, told Compact Computer they didn't care, and that they felt it would help MS DOS computer sales. And I guess it worked. Today MS DOS computer sales count for over 60% of all 'S computer sales. I'm curious what would have happened if IBM had taken the position of Apple computer. I wonder if they would have charged the owners of that large corporation with something, and then tack on charges that carries 26 years in jail. I doubt it. Another interesting thing is that the copyright, that I'm accused of violating, is presently in litigation in California. And the ROM chips I was selling aren't even for sale anymore, by Apple. If you own a MacIn- tosh computer, and have a chip go bad, tough luck, it's out of warranty, and you go out and plunk down another $3000.00 for another one. They probably won't admit this, but I've sold quite a few hundred sets to repair centers for Apple, who say they can't get them from Apple anymore at any cost. As for the litigation I mentioned, it seems everyone is in litigation. IBM has encouraged Microsoft Corporation and Hewlet Packard Corporation to make a program that works like the MacIntosh ROMs to be used in the IBM MS DOS computer, so Apple is suing them. This upset many people, including Apple Records who is now suing Apple Computer for using their name and going into the music business without their permission. And Zerox is suing Apple Computer for copying part of the same program which is in the ROMs that I'm accused of copying. They say they created it to be used in a computer that they later decided not to produce, and Apple has copied it without their permission. Also there is a group of engineers within Apple who calls themselves the New Promethius League who are dissatisfied with the bully tactics used by Apple, and are giving away the program I was selling to anyone who asks for it at no charge. Apple appears to be trying to monopolize a computer that they didn't really totally create themselves, and is making many people in the com- puter world very unhappy. They drastically over charge for it, and sue anyone who is possibly a threat. Now they have the FBI doing their work for them, so they don't look worse than they already do. You can buy an IBM with the same power for less than a third of the cost. It's very interesting that you can run most of their software on a game computer that sells for a little over $300.00 and until recently they sold the lowest cost Mac for over $3000.00. Fortunately computer publications aren't so sympathetic, and are informing people of what is going on. Also, fortunately for the consumer, so many people are angry that I doubt that Apple will be able to hold out in the long run. In a way I hate to see it. The Mac is a really nice computer and I'm going to hate to see developers steer away from it. But maybe it will make them clean up their act. In reality, I doubt it. I've been asked many times by companies wanting to create a clone of the Mac if I could sell them 256K ROMs from the top of the line Mac II family. It's actually as easy to copy as the ones I sold, and I could get twice the money, but I like the Mac computer, and don't want to do any- thing that would harm Apple. Not for Apple themselves, but the consumer like myself would be harmed. My interest in playing with Mac software is what has helped bring me out of the deep depression I was in. I have also met a friend who lives in Pasadena, CA who is in the same boat. His wife died, and at the age of 60 sitting around waiting to die he developed an interest in Mac software, and now lives in his computer as I do. That was until the FBI took his ROM set away from him. He could never have done it without the emulator by Gadgets Inc, and the ROMs I sold him. The computer would have cost more than his car. This same Apple Inc. has now contacted the FBI to use them to stop me, when all they would have had to do is ask me to stop. And all the reports show that the FBI has really done everything by themselves, so as to not involve Apple. I even believed it for a while. In order to not hurt the persons who finally let me know what really happened, I won't mention how I found out to the contrary. Now I'm forced to plead guilty to char- ges, or I will be charged with multiples of the same charges for each transaction, and other charges, which carry more time than me and my great grandchildren have to live. But the real reason I plead guilty was that I didn't want anymore local publicity than has already been published, and I've been told you can't beat the IRS or the FBI, anyway. So far it has appeared in only one local paper, and the way it was worded, mentioning guns without saying that they were legally registered, and using words like money laundering which most people believe has something to do with drugs, has caused many people to believe I must be involved with the Mafia. My oldest daughter cried herself to sleep one night, when her best friend's father told his daughter that she wasn't allowed to talk to her or come to our home anymore, because my criminal gangster friends might come after me sometime and hurt his daughter. And her dad is supposed to be an intelligent engineer at General Electric Company. I wonder what the not too intelligent people are thinking. But since writing this, and receiving my sentence I have decide that, hiding things lets them hurt you more. It does seem a little out of proportion to tack on laws that carry a 25 year sentence to a charge that carries a maximum sentence of one year. And even though I understand that ignorance is no excuse, it's interesting that when I went to question people to find out who created all the lies on the search and seizure warrant, I questioned my bank manager who along with denying that he said what was stated on the report, went on to tell me that he was asked why he didn't report me when I was making so many transactions under $10,000.00. He told me that, he told them, he knew the form had to filled out for transactions over $10,000.00 but he didn't know it was against the law to do anything under that amount. One of my attor- neys, after reading the law, said heck the way the law is written, I might have been guilty of violating it, in the past. I told him to lower his voice, or he might be charged next. I don't know how they can expect people to follow the rules, if no one seems to know the rules. It has been implied though not stated that I was going to hide my income from IRS. This is total bunk. In the search warrant it was repor- ted that I told bank managers, and other people, on many different oc- casions, that I was trying to cheat on my taxes. I talk a lot, but I don't think I would be that crazy, even if I really had the intent. And all of them denied it, when I later asked them. Since I'm hoping the prosecution hasn't gone as far as to make things up, it's either that someone tried to score some points while talking to an agent, or they misread my attempts to hide my actions, and told themselves, that was what I was doing. There probably is no way to ever find out. At another bank where it was stated that, I said the same thing, I have only talked to the young teller, and I really believed her when she said no one ever talked to her. I'd guess the information was third hand from her boss, who I have never talked, too. So many people have supposedly said it, that it appears as if it's coming from a script. I could go on and on about this, which serves no purpose. I guess it's is just that when you do unusual or questionable things people read into it what they want, too. I even had the probation officer who came to make a pre-sentence investigation report on me write in his report that I told him I was going to cheat on my taxes. Now this is really nuts. I had told him when he was here that I had no intention of cheating on my taxes. After he left, I called him to tell him something I had forgotten, and ended up telling him again, just to make sure he un- derstood, that I had no intention of cheating on my taxes. When a copy of his report came to me a few weeks later, it said I told him I was going to cheat on my taxes. Since I had the right to object, I called my attorney and had him get it removed. That is, I hope, I never saw the final editi- on. It's as if this fixation is in everyone's head. In all honesty, the investigator I talked too, was very fair in his report. He probably was obligated to say this or something. I really don't know. All I know for sure is that I doubt that I would have the nerve to falsify my income tax, knowing I would probably be audited, and I would have had no way of kno- wing how much information they would have known. I told an FBI agent recently, that knowing my personality, it's possible that I would have pushed the limits a little, but didn't even get to find out, and really even doubt that. At one time I had thought of giving them an extra $50,0- 00.00 beyond what I owed them, just to insure they wouldn't come after me. But, as my dad, who was head of a local branch of the Ohio State tax bureau for many years told me, with the IRS rules the way they are, I probable would still have been charged with something. I had more money than I needed, and was trying to straighten things out. I did many stupid things that may have indicated I might try to cheat. But everyone knows, it is serious stuff to make a lot of money, and not pay income taxes. If I had to guess what I would have done, from past filing experience, I probably would have done, what I did in previous years. Take the book you get from IRS, go down page by page, looking for the category things I had bought, fell under, and if it looked as if I could deduct it, I would. Because every thing written can be interpreted may different ways, I probably would have deducted too little or too much. I wonder if anyone even believes me, even my attorney may not, though he probably really doesn't care, he's just doing his job the best he can. In fact that seems what everyone is doing, while covering their tail at the same time. It's real frustrating when you know your own thoughts, but can't find a way to explain them to others, without them reading in their own thoughts. And even if you could, the system is set up so, that most of them can't even do anything about the chain of events anyway. Here I am not being charged with trying to rip off IRS, but yet since the pros- ecutors feel that was what I was going to do, they have used other charges which can convict me without actually having to charge me with what they think I was going to do. Something is definitely wrong with this system. As my secretary, my friends, my family, and myself have many times told the FBI, and if anyone is really interested, I felt that some day I might be sued by Apple as attorneys have told me, so if it happened I didn't want them to be able to find my money. In fact most of my money came from out of this country via bank transfers, which appear on my bank statements which would be available at any audit. I admit I wrote checks to myself to remove the money from the bank, but I don't believe this is against the law, and I also cashed most of the US checks written to my name, which is also not against the law, or the bank wouldn't have let me do it. During two bankruptcies I've had creditors go into my account and take all they could find. At one time I had no money for groceries, so I borrowed some money from my brother, and like an idiot put it in my check- ing account. The next day one of my creditors took every penny. I ended up going to welfare to get an emergency food voucher. I admit I didn't file income tax for a few years. I wasn't making any money, and in my depressed state, not really wanting to live anymore, filing income tax was low in priority. I'd also asked what the penalty for not filing was. and I was told that I would have to pay an additional penalty based on what I owed them, which in my case was nothing. I un- derstand, unless you make a certain amount, which I'm sure I didn't, you aren't required to even file. But I bet, if you asked 10 attorneys, you would get either an I don't really know for sure, or 10 different stories. They don't even know all the laws. I understand, however, as consistency follows through, there is a law that says you must file, and another one that says you don't need to. And you have to guess which one to use. The biggest mistake I made appears to be that I took cash from my checking account then purchased cashier's checks for an amount under $10,000.00 to buy things. It seems there is a law which says it is il- legal to try to avoid the $10,000.00 reporting amount. I even admitted to the FBI and IRS that I was trying to avoid it so it would be hard for Apple to find my money if they ever came after me, and no one ever told me this was illegal. Near the end of the year in which I started making money, I hired a secretary to type into my computer all the receipts and information I had accumulated in the past few years. After a few months I found she had written a check to her self for $800.00 and had forged my name, so I asked her to leave. I later looked at what she had been typing into the com- puter and found it was mostly garbage. She was in pre-law at the Univer- sity of Cincinnati and even though she took the job, she didn't like being a lowly secretary. Since I had to start over and it would be too late to file income tax for that year, I decided to put it off until the next year. Around the middle of the next year I hired another secretary to retype the information into the computer. She was running a little late so I filed for an extension on my taxes. Before the extension was up I was raided by the FBI and the IRS, who didn't know I'd filed an extension. After they looked it up they told my attorney that the $1000.00 I had put on the extension form, indicated that I was planning on paying only $1000- .00 in taxes. This is ridiculous. I hadn't filed income tax for quite a few years, and had no idea of what I was going to have to pay. You just have to put something down anyway. I had hundreds of thousands of dollars going through my checking ac- count, and I'm going to try to claim I'm only going to owe $1000.00. As the joke goes I may be stupid, but I'm not crazy, or am I. If I was ever audited, which I sure would have been, after not having filed for so many years, they would surely ask for my bank statements, which would show this. And I don't really believe any rational person could believe this. But again they didn't charge me with income evasion. And too many people, whom the IRS talked too, also knew I was trying to bring my taxes up to date. (E.g., My ex-wife, my secretary, my daughters, my father, etc.) Why don't they just come out and say that everything you do with money, has to be reported to the Federal Government, whether you pay taxes on it or not. And let everyone know it. What happened to the constitution, and things like right to privacy etc. They can now stop cars, and search them wit- hout reason or suspicion. I guess the homes are next. And with what they did with the CNN tapes, it looks like it's not far off. Of course in that case they had to give the tapes back because they created too much of a ruckus doing it, and CNN is pretty big and powerful also. In reality I had more money than I knew what to do with. I was giving it away by the handfuls. While I was in Tijuana, Mexico, across the border from San Diego, I gave away over $10,000.00 to skinny poor people on the street. At my bank I overheard the teller ask an old man if he was sure he could live for the next week on the $7.25 he had left. And here I was cashing a check for over $7,000.00. So on the way out I took a hand- ful of $100.00 bills and stuffed them into his shirt pocket, and said Merry Christmas, even though it was in the middle of the Summer. I didn't know what else to say. I gave away so much I really can't remember where it all went. I bought all my kids new bedroom sets, while I slept on a stack of old mattresses, using an old busted dresser, I've since thrown away. And the FBI knows all this to be true. Even with all the money I was mostly depressed, and really didn't want much except a better computer which I bought. If I tried to do some electronic design it seemed to bring to mind my past failures, and I got really nervous and shaky for some reason, and couldn't wait to quit. I tried learning to fly, and bought an old plane because I was told that most small plane manufacturers were going out of the business, which would make small planes more valua- ble. But I soon got bored with flying and didn't even finish my license. It was funny when my ex-wife told me that the FBI had asked her if I took trips out of the country with my plane. I guess in their eyes, everyone who breaks the law is into drugs. Even in my home they thought a bag of plaster of Paris from one of my kid's hobby sets was some kind of drug. In reality I was afraid to fly my plane without an instructor. After over 50 hours, I could take off and fly it but I don't land too well. I guess I'll never be a pilot. The guns I bought turned out to be a bad idea because of the stigma surrounding any type of weapon. I didn't know anything about guns. But when I saw on the news that they had put a ban on any more imports of certain kinds of guns, and later my brother talked me into going to a Bill Goodman gun and knife show, I realized that they were sure to go up in value. And it turned out as I expected. The guns I bought are now worth over three times what I paid for them. And they were all legally regi- stered, with $200.00 sent to the US government for each, with all the fin- gerprints, wavers signed by the local sheriff and 90 day investigation done properly. But they didn't charge me with illegal guns. They just took them because I bought them with illegally gained money. And every report has mention of them. I also had a VCR, and a TV, but no one men- tioned them. If they mention you have things as money, guns, or airplanes it helps them make you look more like a gangster or something else bad. In advertising it's called sensationalism. It's using anything that gets a reaction from Joe public to achieve your goal. Most of my days were spent on the phone helping people learn to use Apple software, since that was the only thing I still seemed to enjoy. I guess the feeling that you get when you help someone learn something is the only enjoyment I could still get. I spent my days helping the people Apple should have been helping, and they put me in jail. Boy, that's a kick in the teeth. I've tried to get help from Apple myself. If the phones not busy, and you get through to someone, they assume you are an idiot, and rush you off the phone as fast as they can. In my case, I find I know more than most of the people I talk too. Today no one knows the rules, and everyone is afraid to say anything. I asked an attorney recently if the way I was selling a computer scanner could be against the law, and he told me that if I thought it might be against the law he didn't want to know about it. I had a meeting with the FBI, where I was questioned about consulting with many attorneys concerning any trouble I could get into for violating Apples copyright. When the question came up, my attorney quickly announced that he had told me he didn't know the law concerning copyright violations, as if he was defending himself. I talked with three attorneys to find out if they could help me with this case, and was told the FBI and the IRS are so powerful that unless I still have lots of money, or am squeaky clean I couldn't win. One of the FBI or IRS agents told me they have a 97.8 percent conviction rate, which I guess means I'm to assume is because the are proficient in getting the real facts and evidence. From all the inac- curate information I've seen them using, I find this hard to accept. When they came to search my home, they ran me off the road in a junk car that looked as if it had a bunch of gangsters in it. Then yanked my 11 year old daughter out of the car hurting her arm. Not seriously, however. They appeared to be excited because their plans of catching me at home were foiled by me taking my daughter to her ice skating class. I guess they have procedures, and were only doing their job the way they were trained. I can't fault them with that. I'm sure they didn't know what to expect. I own guns, so I guess I could have been a crazy. Actually I've only shot one of them once, on a farm. They make too much noise, and you can't hit what you are aiming at. The other ones I had reconditioned, so they would be attractive to, collectors, and dealers. And I don't mean drug dealers. They served me with a search and seizure warrant filled with manufac- tured evidence. By whom I'm not sure. Most paragraphs ended with a statement that quote "The information provided has been proved to be accurate and reliable by independent investigation." And since most, were statements that I supposedly had made, how do you prove them reliable unless someone else was standing there at the time, which they weren't. Also for me to have supposedly walked up to a bank manager and say I want to structure my transactions to avoid paying income tax would really be insane. And, as I mentioned they denied it. There are also many things which have been done, which are obviously illegal, but to mention them would put individuals within the system in bad light, which is not what I'm trying to do here. I'm sorry if it appears that I'm trying to excuse my actions by at- tacking the system which is charged to uphold the law. But they have exaggerated, maybe even fabricated, and used whatever necessary to prosec- ute me, for laws that most people don't know exist, and probably couldn't understand if they read them, so I feel I have the right to bring it all out. Obviously I can't blame anyone for what I did. No one twisted my arm. It's just that they have a law for almost everything you do, and everyone is afraid to stand up against the system. Even the people within the system. They tried it in the 60s, and lost. And they keep passing more laws. I'm waiting for them to attach at 25 year law to jaywalking. The way the laws are worded I bet, if you made any money doing it, they could find a way. And the law they used was obviously passed to be used against drug dealers. Every other paragraph says something about drugs. The only thing I know about drugs is what I see on television. I tried marijuana once in the early 60s but I don't like the feeling of losing control of my faculties. I won't even have more than one drink when I eat out. And lately with the laws the way they are, I'm afraid to have even the one. It really upsets me to think that, so many people, are so dissatisfied with their life that they need to use substances to escape from the realities. With all the pressures I've been under lately it would be so tempting to want to escape. I realize it may help me escape, but it makes life harder on those around me who are trying to deal the best they can with life which is tough enough. Now I'm being forced to help go after and prosecute other people who don't even know they are breaking the law, and are also not really hurting anyone. I'm being asked to help convict xxxxxx. Heck, I hear Apple didn't even know they weren't real until they busted one open xxxxxxxx and I never talked about it. I'm not saying this to help xxxxx. It's a shame, but he doesn't realize that, if you get their attention, they're going to get you. They decide if you broke the law or not. The FBI is getting everyone these days. I saw the other day on the news, where they walked into a hotel room and took tapes from CNN, without even a search warrant. No wonder we get along with the USSR so well these days. There doesn't appear to be much difference between the FBI and the KGB, except that I don't believe the FBI beats people. Of course I'm not sure the KGB does anymore either. But it's possible that I'm wrong on both counts. This I find very distasteful, but if I don't help them I'll get more charges, which affects my family. We seem to be trying to clear up all the crime in the world, with a big fervor. What will we have, if we ever accomplish it. For one thing many unemployed attorneys, agents, and judges. We'll all drive the same kind of car, because to think or be different from the next guy will be a crime. As people begin obeying most of the heavy laws, we will start charging people with looking funny, so the attorneys, and law enforcers can hold on to their jobs. First we will build more jails to hold all the violators, until half the population is in jail. Then as they start to obey all rules we will make up things that people are doing wrong. Even- tually we will be the robots that the futuristic movies talk about. Sounds ridiculous doesn't it. The Germans were almost able to do it with the Jews, but if history tells us anything, eventually the people are going to be upset. I made some mistakes, and I'm not really blaming anyone. I didn't know copyright violation was so serious, and the rest are just laws created for one thing then used for another, because they feel I was probably going to cheat on my taxes. But that is the way the chips fell, and I'll take my punishment, and try again for the forth time. I often wonder if I'm not really crazy, to keep trying when the obstacles are stacked so high. They say a new business has a one in 3000 chance of making it. And their definition of making it is that they just continue to stay in business. I bet the odds against making a profit are even higher. For me, now it will be even harder. I have a credit record that looks as if a bomb dropped on it, and now I'm a felon. Well, only about 20 years left and I'll be too old to try. But again my grandfather was a millionaire, lost it all betting on the ponies, as he called it, and at 98 he was still trying to get back to where he was. I don't know if I can take another 40 years of this. E N D O F S T A T E M E N T The above was a statement prepared by D. Hayes to be read to the Judge at the conclusion of Hayes' trial and sentencing. Part II of this article will appear next week, in it, the actual charges levied against D. Hayes are detailed and explained. _________________________________________________________ > DENNY HAYES STR FOCUS? * EXCLUSIVE! * "..if I single someone out.." ===================== THE PRICE OF COPYRIGHT VIOLATION ================================ STReport has obtained directly from DENNIS HAYES his very own statements concerning his arrest and ultimate conviction for copyright violation. by Dennis "Denny" Hayes Part II ======= Well, as I stated, that's the statement I wrote, but was later advised not to read, because the government doesn't like you to say bad things about them. I was charged with copyright violation which carries a maxi- mum of one year in jail. A charge of, what is called, structuring which carries 5 years max was added, which says any money transactions you do, can't look as if you intend to not pay taxes, whether you intend to or not. And a final charge of money laundering which carries 20 years in prison max, because I bought things with my money, even though most of it came from my checking account, and into my checking account legally, and was on bank records. For you intellectuals interested in the law, here are the charges, and the laws supporting them: * * * * * * THE CHARGES LEVIED ------------------ COUNT 1 - Money Laundering of Monetary Instruments: That from on or about October 1988, up to and including July 17, 1990, in the Southern District of Ohio, Dennis W Hayes, did knowingly, willfully and with intent to engage in conduct constituting an attempt to or evade or defeat payment of income tax (Ref 7201), conduct and cause to be con- ducted, financial transactions affecting interstate commerce, knowing said financial transactions were conducted with property, to wit: United States currency, and checks that were the proceeds of specific unlawful activity, that being the infringement of a copyright. This is a violation of USC 1956(a)(1)(A). Ref: 7201 Attempt to evade or defeat tax (I wasn't charg- ed with this). Any person who willfully attempts in any manner to evade or defeat any tax imposed by this title or the payment thereof shall, in addition to other penalties provided by law, be guilty of a felony and, upon convic- tion thereof, shall be fined not more than $100,000.00, or imprisoned not more than 5 years, or both, together with court costs of prosecution. Ref: 18 USC 1956(a)(1)(A) Laundering of monetary instruments. Whoever, knowing that the property involved in a financial transaction represents the proceeds of some form of unlawful activity, conducts or attempts to conduct such a financial transaction which in fact involves the proceeds of specified activity with the intent to promote the carrying on of specified unlawful activity, or with intent to engage in conduct constituting an attempt to evade or defeat payment of income tax, shall be sentenced to a fine of not more than $500,000.00 or twice the value of the property involved in the transaction, whichever is greater, or imprisoned for not more than twenty years, or both. Comment: This is one of the laws pushed through under the excuse that we need to stop the drug dealing gangsters. It's even under the controlled substance act. But we see where they use it. In other words if you make illegal money, it's one violation, and if you do anything with the money you make, it's a greater violation. It's interesting that an attempt to evade or defeat the tax carries only 5 years, but looking as if you might not pay your taxes carries 20 years. Actually I've found that actually not paying it (IRS Code 7202) also only carries a 5 year sentence. * * * * * * COUNT 2 - Copyright Infringement: From on or about October 1988, up to and including July 17, 1990, in the southern district of Ohio, the defendant, Dennis W. Hayes, did will- fully and for the purpose of commercial advantage and private financial gain infringe the copyright of Apple Computer Inc. of Cupertino, Califor- nia #TX1640052 protecting the computer program stored on a 128K ROM com- puter chip, in that the defendant, Dennis W. Hayes, did cause the pro- tected computer program to be copied onto blank computer chips, without authorization of the copyright holder, in violation of Title 17 USC 506(a) and Title 18 USC 2319(b)(3) Ref: Title 17 USC 506(a) Copyright infrin- gement. Any person who infringes a copyright willfully and for purpose of commercial advantage or private financial gain shall be fined not more than $10,000.00 or imprisoned for not more than one year, or both. Comment: This one I'm obviously both morally, and legally guilty of, even though I was told I could only be sued by Apple. * * * * * * COUNT 3 - Structuring Transactions to Evade Reporting Requirements: On and between June 8 and June 29, 1990, in the Southern District of Ohio, the defendant, Dennis W Hayes, for the purpose of evading the repor- ting requirements of USC 5313(a) requiring domestic financial institutions to report currency transactions of $10,000.00 or more to the United States Department of Treasury, did knowingly, willfully and intentionally struc- ture and assist in structuring a transaction with one or more domestic financial institutions in that the defendant, Dennis W. Hayes, purchased and caused to be purchased with United States Currency, four cashier's checks in the amount of $9,000.00 each, payable to the Union Bank of Switzerland, in violation of 31 USC 5324, and 5322(a). Ref: 31 USC 5324 Structuring transactions to evade reporting requirement. No person shall for the purpose of evading the reporting requirements of section 5313(a) with respect to such transaction structure or assist in structuring, or attempt to structure or assist in structuring, any tran- saction with one or more domestic financial institutions. Ref: 31 USC 5322(a) Criminal penalties; A person willfully violating this subchapter or a regulation prescribed under this subchapter shall be fined not more than $250,000.00, imprisoned for not more than one year, or both. Comment: To make a law that you have to tell the government about all your financial transactions whether you pay your taxes or not, sure seems like a violation of the Constitutional right to privacy. But from a moral point of view it's not a bad law, as long as the information is used fairly and evenly, but if past history is any indication, and as in this case, it will be used as a means to increase the sentence for a crime above what the creators of the primary violated law intended when they laid down the sentence for the violation, and any other purpose which suits the governments needs. * * * * * * The following is the statement of damages from the Pre-Sentence Investiga- tion report: The primary victim in this case is the Apple Computer Company. How- ever, the impact on Apple is unknown and may never be quantified. Accor- ding to a representative from Apple's legal department, the defendant's behavior is not widespread. Nevertheless, Mr. Mark Aaker, attorney for Apple, suggested for each counterfeit part that Hayes sold, potentially represents one MacIntosh computer not sold by Apple. The attorney was quick to point out, However, that he was unable to produce the percentage of those individuals who would have spent over $2000.00 for a MacIntosh computer had they not had the opportunity to buy the defendant's relative- ly cheap set of computer chips that would "convert the purchaser's inex- pensive computer" into one as powerful as the MacIntosh. A second victim impact expressed by the attorney for Apple concerned the fact that Hayes has virtually flooded the market with his fake com- puter chips. As a result, this may cause Apple a severe service problem in the future when individuals, thinking they have actual Apple computer chips, begin to send the faulty ones in to Apple for warranty work. Mr. Aaker indicated that at present such losses cannot be estimated. Finally, Mr. Aaker related that the primary harm caused by Hayes was that he provided an opportunity for others to do the same thing, and therefore, advanced "the bad intent of others and facilitated additional fraud." The US Government was a secondary victim because of lost tax revenue due to the income generated by Hayes. The government, however, has not charged Hayes with any tax violations. Comment: They admit they don't know if there were any damages to Apple except that if I get away with what I did someone else might do the same, or that Apple might worry about repairing a part that only cost them one dollar. And I really don't understand how the government was damaged, since they didn't wait to see if I was going to pay my taxes or not, and they took over $300,000.00 from me, which left me broke. I'd say they were the winners. * * * * * * Hayes Summation =============== In the past few months, I've seen so many laws like these, which the average person doesn't know about, that when I now hear a person say, I'm doing nothing wrong, they can't get me for anything, I start to feel sick. To summarize, the lawmakers of this country are passing laws, under false pretenses, in an attempt to drastically increase the penalties. Thereby circumventing the penalties written into the original laws, for violations of these original laws. Then in an attempt to make the application of these laws fair, they are then structuring the application, to suppress the normal human moral opinions of both the law enforcers, and defendants, while at the same time, using these same opinions to pass and enforce these very same laws. Your guilt and sentence is now decided by the prosecution, who decides what you are charged with, with a little adjustment for your past history, and how much you are willing to help them nail (accuse & convict) others. And with a big adjustment for your wealth and popularity. And the democr- atic controls of appeal are by-passed, by their unaccountability. The only hope you have is to get your attorney to attempt to negotiate the sentence down from the 1000 year sentence you start with. And you are supposed to feel satisfied with a big reduction to 26 years max on a charge that should have had a max of 1 to 5 years to start with. The investigators are just doing their job, and the judge then has to follow guidelines he may not even agree with. Give it a few more years, and we can replace the judge with a computer. You will never be able to replace the system with a computer however. If you did, it would charge everyone with every law they violated, and over 75% of the population would be sentenced to over 1000 years in jail, and the average life span isn't up to that point yet. They look around, and say, but we are making life better for everyone. No, they are making life better for the people who can hire a team of attorneys to guide them through the obstacles, and at the same time dest- roying the incentive for anyone below them to be creative, take risks, and thereby improve society. If they are really doing what they say, then why are recent reports saying the gap between the rich and the poor has tri- pled in the past two years. And, they can't seem to understand why people take drugs to escape, or why the teenage suicide rate is up. They can't understand why there is so much apathy in college today, yet they can see what it has done to Russia. The students themselves in a two hour special on TV said why try, they tried to improve things in the 60's and they wasted their time. And any gains they may have made have since been taken away. Look, I know the drive for one person to impose his wills on another, has always been here, and I doubt that it will ever change. We don't understand, therefore like, anyone who is different than us, which causes us to want to knock them down. Why can't we let people alone unless they are hurting someone. And if they are really hurting someone, make them show it, or at least file a complaint. Not just prosecute someone for breaking laws because it sounds like something to do, or that someone is making more money than another. If the law is intended to protect the people, why do the charges, and the sentences depend so heavily on how much profit the individual makes, as if the real crime is making more money than the next guy, rather than on the damages caused. Or is the system too inept to find the damages caused. Under this system, I understand I received an additional year because I made over $300,000.00. If it is your idea, of an attempt to make things fair, boy are you missing the boat. They get away with it because, no one really cares enough, or is too scared to say anything until it affects them directy. Well, give it time, and it will. And you can take that to the bank. To make matters worse, my charge didn't even fit into the system. When I was officially arrested, they tried to enter me into the crime computer, and there wasn't even a category for me. So they put me under miscellan- eous something. The people charging, and defending me don't even unders- tand the computer world. Other than the word processors their secretaries use, they do everything with paper, pencils, and voice recorders. They couldn't make a rational judgement on anything having to do with comput- ers, if their life depended on it. In my case, they had to hire outside help to try to explain to them what I was doing. And I know for sure they still don't really understand. They use terms like rails for the plastic tubes which computer chips come in. They talk about the cost of repairing a computer chip as if it were a machine you could take apart, and fix. They took all the logic chips I used in designing products, while I was in the design business, since they didn't understand the difference, and because they looked like the other ones I had. I even had a box of Atari floppy drives, and it seems their expert didn't know what they were, because they had to ask me what they were. This I really can't believe, however. It sounds more like a com- munication problem to me. And my attorney told me they didn't have a precedent on my crime to base anything on. By the sentence, it appears I fit in with murderers, and drug dealers, somewhere. Let's see, I violated a copyright, and I did things that made it look as if I might be able to try to cheat on my income tax which everyone knows was an attempt to hide my finances from Apple. And I actually didn't file for a few years prior, although I made no money. The maximum sentence for copyright violation is one year. The maximum sentence for actually lying, not paying, and cheating on your taxes is five years. And somehow I ended up with a twenty-six years charge, while Pete Rose, who actually cheated, and admitted it got 5 months. Hmmm.. Must be some new kind of math. But I guess I'm not quite as bad as Al Capone, however. He received 11 years. Now I've been sentenced to five years in prison, after which I have to spend two years on probation, and I must see a psychiatrist for ten months of the two years. What this is for I'm not sure. I'm guessing it's because I thought about killing myself a few years ago. But if that is what they are worrying about, why do they want to wait five years to see if I'm this nuts. It makes me wonder who is really nuts. Well I hate to bust their bubble, but I've been knocked down, kicked, stomped on, and rolled over so much, I don't believe anything they could do would ever again make me want to do that. I have my moments when I really get upset, and now I've got ulcers, but the more they stomp, the more determined I get to fight back. I was told, by my attorney, that I received an additional two to four of the years for deciding not to help them ruin other people's lives who were helping many and hurting no one. In fact I called xxxx secretary, and told her to tell xxxxxxx to watch what was said because the FBI was probably investigating..., they told me they could bring additional char- ges against me for obstruction of justice. I wonder what Daniel Webster would say about this use of the word justice. xxxxxx, being the xxxxx he is, called the FBI, and told them I had called, to make himself look good. The only thing I have left is my own self respect. They have taken every- thing I own, my money, my house, my car, and now the best part of my life (my daughters). They will grow through the most important part of their life without me. I may have made some mistakes, but I hurt no one, and helped thousands, and for that they want to destroy me, and my family. But I am not going to help them, in any way, do the same to anyone else who is not hurting anyone, even people like xxxxxx. If you think this is really a free country, you need mental help. You are free, as long as you are a puppet, and don't upset any of the big boys. Folks we may as well bend over when the big corporations tell us too, then spread when they tell us too. If you try to fight the system, you lose. I wonder if I had a copyright, and Apple violated it, if Apple would go to jail. But, I did have an emotional collapse a few years ago, and set myself up for it. Though the fact that they could have done what they did anyway, scares the hell out of me. I have three wonderful daughters. Summer (13) who through my encou- ragement, has pursued her dream of becoming a gymnast, since she was 6, and is now a level seven on a 1 to 10 scale where a level 10 is preparing for the Olympics. She will now have to quit, because my ex-wife will not be able to afford it on her income without me. She also runs straight A's in school even though she has only an average IQ, because I spend the time to help her. My ex-wife isn't too sharp in math, science, etc, so I'm sure these grades will drop. She is also the most emotional, and I really don't know what missing me will do to her. The next oldest is Shanna (11). She also gets mostly A's in school, but where Summer has to work hard in gymnastics, Shanna is a natural athlete, and has been taking skating since she was 2. I watched her do a Christmas ice skating show for the public downtown on Fountain Square yesterday, and she was so good I had a hard time holding back the tears, knowing she will now probably have to quit. Now there's Maegan (8). She's the artist. She doesn't seem to like Athletics much, but give her a piano or keyboard, and she'll really surpr- ise you. Fortunately, I don't think she will need to stop. Piano lessons aren't that expensive. I have to grit my teeth to say it, but, "Merry Christmas, Merry Christ- mas, Merry Christmas, Merry Christmas, and Merry Christmas." That is one for each year I must spend in prison. And don't let anyone fool you by thinking I'll only get a year or two. There is no parole in federal prison anymore. You get a few months off for good behavior, but that's it. And I'm told, if I agree to help them destroy the lives of others, I might get a little more time off. I have to report to the prison on 1/8/91 for five years. But, I'm told, the least I could get is 2 1/2 years, and just to save my butt a little I'm not going to do this to other people's kids. I'm sorry if this makes me appear unpatriotic, but I don't feel too patriotic at the moment. Merry Christmas again, and see ya in a few years. I wonder what com- puter systems will be like in five years. The way I feel now, I'm not sure I ever want to see one again. Dennis W Hayes 7048-47 Waterview Way Cincinnati, OH 45241 Phone 513-779-7998 ______________________________________________________

[Disclaimer: The following information was prepared by the U.S.

Library of Congress. Readers located outside the United States


should consult their country's national library for more


information.]




The following information comes from the Marvel gopher


at the U.S. Library of Congress. Gopher to marvel.loc.gov,


port 70, or telnet to marvel.loc.gov and log in as "marvel".



Subject: Introduction to the ISSN (Please Read First)



****************************************


* ISSN Numbers: An Introduction *


****************************************




What follows this introduction is a slightly updated version of the


Library's general information brochure about the ISSN: "ISSN is for


Serials." The brochure was prepared by the National Serials Data


Program (NSDP), the office within the Library of Congress which


assigns International Standard Serial Numbers (ISSN.) The brochure


gives information about how the ISSN is used and how to obtain an


ISSN. The brochure includes an ISSN application form. This


introduction augments the brochure by clarifying some of the


requirements for obtaining an ISSN, by further discussing ISSN use


by the U.S. Postal Service, and by addressing some newly expanding


uses of the ISSN, such as its use in bar codes and its


applicability to electronic serials.



The ISSN is an internationally recognized identification number for


serials. It can be thought of as the "social security number" of


the serials world. The ISSN is the serial counterpart of the ISBN


(International Standard Book Number). However, NSDP does not


assign ISBN numbers. ISBN are assigned by the R.R. Bowker Co., 121


Chanlon Rd., New Providence, NJ 07874.



NSDP is the U.S. center of the International Serials Data System


(ISDS), the international body which coordinates assignment and use


of the ISSN worldwide. NSDP can only assign ISSN to serials


published in the United States. ISSN for serials published outside


the United States are assigned by ISDS national centers located in


the country of publication, or by the ISDS International Center


located in Paris. There are approximately 50 national centers in


the ISDS network. For a referral to the appropriate center, please


contact the ISDS International Centre, 20, rue Bachaumont, 75002


Paris, France.



ISSN can be assigned to serials published in any medium. Different


ISSN are usually required for each physical medium, e.g., print,


electronic, sound recording, etc. In order to be considered a


serial all issues (except for volumes in unnumbered monographic


series) must carry unique numerical or chronological designations


(e.g., Vol., No., and/or date) by which individual issues can be


identified and distinguished from each other.



The requirement that each serial issues carry a unique designation


applies to electronic publications (e.g., CD-ROMs, electronic


journals), as well. If an electronic publication is a dynamic


database, a bulletin board, or a listserv, it is probably not


eligible for an ISSN, but in any case of doubt please contact NSDP.



One major use of the ISSN in the United States is its use by the


U.S. Postal Service as an identification number for certain


publications mailed at second class rates. However, it is not


necessary to have an ISSN before applying for a second class


mailing permit; the ISSN can be assigned or confirmed as part of


the application process. Also, merely printing the ISSN does not


automatically confer any special mailing status on a publication.


For specific information about obtaining second class permits,


consult your local postmaster.



A growing use of the ISSN is in bar codes. While the ISSN is not


used in the UPC code (the code seen primarily on trade and mass


market titles) it is used in the EAN and SISAC bar codes. In these


two codes, the ISSN constitutes the portion of the code that


identifies the title of the serial. Other data in various bar


codes can represent the number or date of the issue, or the price.


Bar coding of serials is further speeding the efficiencies in


serial processing which can be realized through the use of the


ISSN. For information about ISSN in the SISAC bar code, contact


the Serials Industry Systems Advisory Committee, 160 Fifth Ave.,


New York, NY 10010 and for information about ISSN in the EAN code,


contact the Uniform Code Council, 8163 Old Yankee Road, Dayton, OH


45458.



ISSN can be assigned to serials either before the first issue is


published or after publication has begun. ISSN requestors should


allow about one month for NSDP to assign the ISSN and send it to


them by return mail. There is no charge for an ISSN assignment.



In 1992 an American ISSN friends group, called "AmIS" (as in the


French pronunciation) was established to help defray the cost of


dues assessed the United States for participation in the


International Serials Data System. This dues obligation, one of


the several means by which the ISDS International Center is


financed, amounted to $100,000 in 1991, of which the Library of


Congress could pay only $55,000. AmIS provides the opportunity


for those who share in the benefits of the ISSN to help ensure


its financial viability. Membership benefits include an annual


report containing news from NSDP and ISSN statistics from the


previous year, as well as receipt of other ISSN, and ISDS


information. Subscriptions to AmIS can be arranged through


periodical subscription agents such as Faxon, EBSCO, or a library's


regular agent. Brochures listing categories of membership in AmIS


are available from NSDP.



National Serials Data Program


Library of Congress


Washington, DC 20540-4160 8/31/92



***Last update 6/8/93 (efm)****



--


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