Technology And Its Effect On Blogging
The Definition of Blogging
The definition of blogging is
something that is very much in flux, as the new technologies that
appear every day redefine what a blog is, what a blog can be, and what
a blog should do. For many years, blogs were defined as text-based
websites that kept records of days, similar to a captain's log on a
sailing ship. However, this started to change as the group of people
who kept blogs became more diverse. The more bloggers began to explore
the limits of the medium and of the technology that made it possible,
the more the boundaries of what could be called a "blog" expanded.
Today, there are an abundance of photo blogs, and there
are even video blogs as well. Mobile blogging devices may well change
the definition of blogging entirely by making it possible for bloggers
to create new kinds of posts. Another element of the blogosphere that
is starting to redefine blogging is the corporate blog. As more
companies hire writers to keep blogs with the sole purpose of creating
positive buzz about their brand, bloggers across the globe are arguing
about whether these manufactured blogs are really worthy of the name.
Between all of these different forces that are constantly expanding and
reshaping the blogosphere, it is difficult to imagine that the
definition of what is and is not a blog will ever remain fixed for very
long.
Starting Your Blog
Using A
Free Blogging Web Site For first time bloggers, a free blogging web
site is a great way to get started in the blogosphere. Popular
blogging web sites like blogger and eponym allow users to set up and
host a blog without paying any fees at all. This encourages people to
start blogging, because the fact that one of these sites can provide
you with all of the tools that you need to get your blog up and
running without spending any money means that you have nothing to
lose by starting a blog. The fact that it is so easy to find a way to
blog for free is one of the reasons why so many people who have never
had any other kind of web presence before find themselves drawn to
blogging. By signing up with a free blogging web site, you may
find it easier to get listed in search engines that you would if you
were starting your own blog from scratch. For example, google runs the
free blog hosting site blogspot and crawls its pages very often
looking for updates, so if you have your site hosted by blogspot you
are almost guaranteed to be listed on google's blog search engine.
This easy access to search engines can take some of the work out of
promoting your blog, and can help you gain a following with a minimum
of marketing effort. If your blog attracts a large readership,
you may want to consider moving your site.
Many people feel that being hosted by a free blogging web site gives a
blog a kind of amateur flavor that is fine for a new member of the
blogosphere, but is not appropriate for a high-profile blog. Having
your own domain can help you make your blog feel professional, and
finding a company that will host your domain is not difficult or
expensive. Once your blog takes off, you will probably be able to sell
enough advertising space to be able to afford to buy a domain and
pay for a hosting package, and still have money left over. However, it
does not make sense in most cases to invest in these glossy luxuries
before you have a sizable readership. Starting your blog on a
free blogging web site is a great way to build a following before you
spend any money on your blog. If and when your blog becomes popular
and you are ready to take the next step and purchase your own domain,
your readers will follow you to your new home. The fact that it is
possible to use a free blog host like blogspost, blogger, or eponym as
a kind of incubator for your blog is great news for bloggers
everywhere.
Picking The Best Free Blogging Site
Choosing a free blogging site
can feel overwhelming because there are so many options. There are
several large free blog-hosting sites that dominate the blogosphere, but
there are also smaller sites. Whether you decide to join up with an
established site like blogger or whether you choose to sign on with a
relatively new venture depends on what your priorities are.
Reliability is perhaps the best reason to opt for a large and well known
free blogging site. When you choose to have an established brand host
your blog, you can feel secure that your blog will not crash often and
will not disappear in the middle of the night. A company that has been
around for a while is likely to have the resources to make sure that its
clients aren't unpleasantly surprised by any technical glitches.
However, many bloggers decide that this isn't enough of a selling point.
The bloggers who choose to go with smaller, newer blog hosting sites do
so for a variety of reasons, but perhaps the number one advantage is a
fairly abstract one.
Bloggers tend to relish the fact that the internet
is a place where the underdog has a strong chance of success, and by
choosing to have a small company as a blog host, a blogger is casting
his or her vote for David against Goliath.
Learning How to Make Money Blogging
There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing. If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google's AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits.
However, most people discover that they make less money through this method than they had hoped that their blog would earn. Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging. As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company's customers and to create positive associations with the brand in consumers' minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.